Hyundai Auto Canada Corp. is located in the heart of Markham, Ontario, and is a subsidiary of the esteemed Hyundai Motor Company of Korea. We are also a thriving hub of innovation, automotive excellence, and sheer driving passion. Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers. But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road.
Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture. We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.
The Brand & Product PR Specialist plays a critical role in driving high-impact, earned media coverage for both Hyundai and Genesis. This is achieved through strategic planning and effective execution across key areas: content ownership for auto shows and events; national press fleet and vehicle operations; media and influencer relationship management; event logistics, and comprehensive media monitoring and reporting. The role also includes back-end tasks including budget tracking, and accurate invoice management. Travel (6–8 times annually) and a valid Class G driver’s license are required.
- Coordinate and manage media bookings, communications, and day-to-day operations for Ontario and British Columbia press fleets
- Support product PR initiatives across English Canada for Genesis
- Own and develop content for press conferences and product launches
- Serve as the primary contact for sports media in English Canada
- Contribute to the development of internal and external communications materials (press releases, pitches, presentations)
- Travel independently to support media events and press conferences (approximately 6–8 times annually)
- Handle daily media monitoring and reporting
- Lead the preparation of monthly media coverage reports for internal stakeholders
- Track, analyze, and report on press fleet utilization
- Manage departmental budgets to ensure financial accuracy and accountability
- Manage legal, procurement, and vendor-related processes
- Maintain Hyundai media and public websites with updated coverage and news
- Support logistics for all PR media events
- Collaborate cross-functionally to ensure PR activities align with company policies
- Assist in managing agency and vendor relationships
- Minimum five years of experience in a Public Relations or Journalism function (required)
- Completion of an undergraduate degree or college diploma with a concentration in Public Relations, Corporate Communications, Journalism, Marketing, or other Communications subjects being ideal
- Valid Class G driver’s license (required)
- Strong understanding of the Canadian automotive and media landscape (preferred)
- Advanced PowerPoint and presentation design skills (required)
- Strong understanding of PR measurement and media trends (required)
- Excellent written and verbal communication skills (required)
- Strong analytical, organizational, and time management skills (required)
- Demonstrated attention to detail and ability to meet deadlines (required)
- Experience managing budgets (required)
- Familiarity with SAP Concur (preferred)
- Five days in-office in Markham, Ontario, with two remote workdays per month
- Travel across North America to support media events (6–8 times annually)
- Extended workdays (14-16 hours) during events
- The ability to thrive in a fast-paced environment with competing priorities and deadlines
This posting is for an existing vacancy.
Hiring Range: $70,300 - $89,000
The actual base salary offered is determined based on the successful candidate's relevant experience, skills, and competencies and considers internal equity.
Starting salary is typically offered in the lower to mid portion of the range, with placement determined by the successful candidate’s skills, experience, and internal equity considerations. Candidates with exceptional qualifications and directly relevant experience may be considered for compensation up to the maximum of the range.
WHAT HYUNDAI CANADA CAN OFFER YOU
- Be part of an Award-Winning Culture
- Access Comprehensive Health and Dental Coverage from Day One, including up to $2,500 in Mental Wellness Benefits
- Take Advantage of RRSP Matching
- Participate in an Exclusive Car Leasing Program
- Benefit from Flexible Start Times
- Receive Competitive Paid Time Off
- Get Enhanced Maternity and Parental Leave Top-Up
- Explore Career Growth, Mentoring, and Tuition Support Opportunities
- Enjoy an Onsite Cafeteria and Game Room at our Markham Office
WHAT HAPPENS NEXT
Candidates will be reviewed on or before June 26, 2026.
STILL INTERESTED? WHY NOT APPLY?
If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don’t meet every item listed above, or if you have never worked in automotive, we would love to hear from you. The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?
We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team.
Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements.
We thank all applicants for their interest; only candidates selected to proceed in the recruitment process will be contacted.
