Location:
Toronto, ON, CA, M5J 2V5 Burnaby, BC, CA Calgary, AB, CA Edmonton, AB, CA Halifax, NS, CA Ottawa, ON, CA Vancouver, BC, CA
#job-location.job-location-inline { display: inline; }
Req ID: 55662
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
Description
Build something that matters for Canadian businesses.
Our Team and what we’ll accomplish together
We are the Marketing & Base Management team, an entrepreneurial squad on the Enterprise and Public Business team focused on driving growth, engagement, and customer success. As our mandate evolves, we are accelerating our digital transformation.
We're looking for a Senior Digital Growth Marketing Manager who will be the strategic architect of our digital demand generation engine. You will blend analytical performance marketing with content optimization to turn our website and digital channels into high-volume lead generation machines.
You’ll have the autonomy to shape our digital strategy, run sophisticated paid and organic campaigns, and partner with top-tier vendors and platforms like LinkedIn to execute hyper-targeted Account-Based Marketing (ABM) campaigns.
As a senior member of the Digital & Content Marketing pod, you will work closely with our content strategists to maximize the reach, ranking, and conversion of our marketing assets.
What you’ll do
Own digital acquisition strategy: You'll own the end-to-end digital acquisition strategy for our portfolio, defining how we capture search intent, scale paid acquisition, and optimize our digital touchpoints to dramatically scale high-quality lead volume
Lead digital acquisition and search strategy: Own the end-to-end strategy, execution, and performance tracking of our SEM (Google Ads) and SEO initiatives to maximize visibility and capture high-intent buyers
Drive targeted ABM campaigns: Partner directly with platform vendors (such as LinkedIn) and internal stakeholders to build, execute, and scale high-converting Account-Based Marketing campaigns targeted at key accounts
Enhance website conversion: Optimize website content structures, landing pages, and CTAs through strategic content placement and technical SEO enhancements to drive measurable lead volume
Build closed-loop attribution and performance dashboards: Solve our end-to-end tracking challenges by connecting digital campaign data with Salesforce CRM. Build comprehensive performance dashboards that monitor the full funnel—from keyword click to lead capture, sales response time (speed-to-lead), and ultimate revenue pipeline—ensuring every marketing dollar spent ties directly to business results
Collaborate on content amplification: Partner with our content strategy team to ensure thought leadership and brand assets are technically optimized for search engines and strategically distributed across paid channels.
Act as an AI-native marketer: Use advanced AI tools and platforms to accelerate content scaling, automate campaign workflows, conduct rapid competitive keyword analysis, and improve time-to-quality delivery across our digital operations
Qualifications
What you bring
5+ years of experience in digital marketing, performance marketing, or growth marketing, with a proven track record of managing B2B demand generation and digital acquisition campaigns
Deep technical expertise in SEO and SEM: Proven success in scaling organic search rankings and managing high-performing paid search budgets
Paid Social & ABM mastery: Hands-on experience executing hyper-targeted campaign strategies via LinkedIn Campaign Manager and other B2B platforms
MarTech & CRM Proficiency: Advanced experience with Salesforce and marketing automation platforms. You have a proven track record of solving multi-touch attribution problems (e.g., tracking UTM parameters from ad click to lead routing) and building pipeline reports
Obsession with full-funnel accountability: A data-first mindset where you look beyond just "cost-per-lead" to monitor sales velocity, rep follow-up times, and pipeline conversion to prove marketing's direct impact on revenue.
Hands-on experience using AI tools to boost productivity, scale asset variations, optimize ad copy, or perform data analysis
Excellent communication and vendor management skills: Ability to orchestrate third-party agencies and platform partners to achieve core KPIs
Great to have
Experience in B2B tech, SaaS, telecom, or high-growth industries
Familiarity with B2B sales motions, lead routing architectures, and CRM integrations (e.g., Salesforce)
Bilingualism (English and French)
Bachelor's Degree in Marketing, Business, or a related field
Salary Range: $86,000-$136,000
Performance Bonus or Sales Incentive Plan: 15%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Job Type: This is for a current vacancy
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
