Overview
Summary We are launching Traxx Tire International Inc., a brand-new Canadian e-commerce platform specializing in tires, wheels, and automotive parts. We need an energetic, creative, and highly skilled Social Media Manager & Content Creator to build our online presence completely from scratch and drive brand awareness. This is a blank canvas for a talented creator who loves cars, trucks, and aftermarket builds to establish a dominant digital footprint for a rising Canadian e-commerce brand. Key Responsibilities: * Channel Setup: Create, optimize, and brand our official channels on YouTube, Instagram, Facebook, and TikTok.
* Content Strategy: Develop a monthly content calendar tailored to car enthusiasts, daily drivers, and truck owners in Canada. * Content Creation: Produce high-quality, engaging visual content including TikToks/Reels, YouTube Shorts, product showcases, and static graphics. * Community Growth: Implement organic promotion strategies to grow our followIgnite your passion for digital storytelling and brand engagement as a Social Media Manager & Content Creator!
In this dynamic role, you will lead the development and execution of innovative social media strategies across multiple platforms, crafting compelling content that resonates with diverse audiences. Your creativity and analytical skills will drive brand awareness, foster community engagement, and elevate our online presence. Join us to shape vibrant digital narratives that inspire and connect!
Duties
- Develop and implement comprehensive social media strategies aligned with brand goals, focusing on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create, curate, and schedule engaging content including images, videos, blog posts, and graphics using Adobe Creative Suite tools like Photoshop and Illustrator.
- Manage social media calendars with tools like Hootsuite and Buffer to ensure consistent posting schedules and campaign execution.
- Monitor social media channels daily to respond to comments, messages, and inquiries promptly, fostering a lively online community.
- Optimize content for search engines (SEO) by conducting keyword research to increase visibility and reach.
- Analyze performance metrics using Google Analytics and platform insights to assess campaign effectiveness and inform future strategies.
- Plan and execute paid advertising campaigns on Facebook and other platforms to boost engagement and conversions.
Experience
- Proven experience in digital marketing with a focus on social media management and content creation.
- Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite.
- Hands-on experience with social media management tools such as Hootsuite or Buffer.
- Knowledge of SEO best practices, keyword research techniques, and Google Analytics for data-driven decision making.
- Familiarity with e-commerce platforms to understand product promotion within digital channels.
- Ability to proofread content meticulously to ensure clarity, accuracy, and brand consistency.
- Experience in running targeted Facebook Advertising campaigns is highly desirable.
Join us if you're eager to craft captivating digital stories that captivate audiences worldwide! This paid position offers an exciting opportunity to grow your skills in a fast-paced environment dedicated to innovation in digital marketing.
Pay: $23.00-$25.00 per hour
Benefits:
Work Location: In person
