Senior Campaign Manager, ABM & Demand Generation
Pivotree · Remote, Canada
About Pivotree
Pivotree is a B2B commerce technology and services company built around one idea: every product moves twice — first through your data systems, then through the physical supply chain. We help complex enterprises untangle the digital journey. Our work spans data management, commerce platform consulting and management, and integration services. We operate at the intersection of supply chain, digital commerce, and AI-driven transformation.
About the Role
We're looking for a Senior Campaign Manager to own Pivotree's ABM and demand generation programs end-to-end. This isn't a coordinator role — you'll drive strategy, build and run campaigns, write copy, manage reporting, and work directly with our agency partners, BDR team, and sales to move accounts through pipeline. You'll report to the Director of Marketing and have real ownership over how we show up to target accounts.
This role sits at the center of our go-to-market motion: intent-driven account targeting, multi-channel outbound campaigns, and demand gen programs that generate and accelerate pipeline. You'll be working with a modern, well-built martech stack, and expected to know how to use it.
What You'll Own
- Pipeline generation from target accounts
- ABM programs targeting named account lists — from account selection and tiering through campaign execution and BDR coordination
- Demand gen campaigns across channels (outbound, paid, content, events) tied to measurable pipeline contribution
- Campaign copy: ads, emails, landing pages, nurture sequences
- Reporting: weekly and monthly pipeline attribution, campaign performance, signal monitoring
- BDR-marketing alignment: briefing sequences, coordinating outreach timing, feeding signal data to reps
- Campaign operations in HubSpot — list builds, workflows, scoring, attribution
- Clay-powered enrichment and research workflows to support targeting and personalization
What You'll Bring
- 5+ years in B2B marketing, with a strong track record in both ABM and demand generation
- Hands-on HubSpot experience
- Familiarity with account intelligence tools
- Comfort writing campaign copy (you don't need a copywriter for every asset)
- A data-first approach to campaign decisions: you measure, you iterate, you report clearly
- Experience coordinating with BDR and sales teams — you know how to brief a rep and run a campaign in parallel without friction
- Background in B2B tech or SaaS
Nice to Have
- Experience with outbound sequencing tools (Amplemarket, Salesloft, Outreach)
- LinkedIn paid campaign experience
- Exposure to commerce, data management, or supply chain tech
- Experience working alongside and supporting external SaaS partners
- Track record of helping sales teams get more value out of industry events
- Experience in managing agency relationships
