Build More Than Workflows. Build a Marketing Engine.
Tower Steel Buildings is looking for an experienced HubSpot CRM & Marketing Automation Specialist to take ownership of our HubSpot ecosystem and help us scale one of Canada's fastest-growing steel building companies.
This is not an entry-level HubSpot role. HubSpot Certified Professional (preferred)
We're looking for someone with at least five (5) years of hands-on HubSpot experience who understands CRM architecture, automation, reporting, lifecycle management, lead routing, integrations, and marketing operations.
You'll work closely with our Director of Marketing to optimize and continuously improve our entire customer acquisition and sales process.
If you enjoy solving complex CRM challenges, building efficient systems, and transforming data into business growth, we'd love to meet you.
About Tower Steel Buildings
Tower Steel Buildings designs and supplies custom steel buildings throughout Canada for residential, commercial, industrial, and agricultural customers.
Our company continues to invest heavily in digital marketing, Google Ads, Meta Ads, SEO, automation, AI, and CRM technology to improve customer experience and generate qualified opportunities for our sales team.
HubSpot sits at the center of everything we do.
Your Mission
Own, optimize, and continuously improve our HubSpot CRM to support marketing, sales, customer service, and executive reporting.
You'll ensure that every lead is captured, routed, nurtured, measured, and tracked accurately from first contact through project completion.
Key ResponsibilitiesHubSpot Administration
- Serve as the primary HubSpot administrator.
- Manage users, permissions, teams, properties, pipelines, lifecycle stages, and custom objects.
- Maintain CRM data integrity and governance.
- Create documentation and best practices.
Marketing Automation
- Build and optimize workflows.
- Lead nurturing automation.
- Email marketing campaigns.
- Internal notifications.
- Lead assignment automation.
- Customer journey automation.
- Pipeline automation.
- AI-powered workflow enhancements.
CRM Optimization
- Build scalable CRM architecture.
- Improve lead routing logic.
- Create custom properties.
- Optimize lifecycle stages.
- Reduce duplicate records.
- Improve database quality.
- Standardize processes across departments.
Reporting & Analytics
Create dashboards and reports for:
- Marketing Performance
- Sales Performance
- Pipeline Health
- Lead Sources
- Campaign ROI
- Customer Journey
- Revenue Attribution
- Conversion Rates
- Forecasting
- Executive KPI Reporting
Integrations
Manage and optimize integrations including:
- HubSpot Marketing Hub
- Sales Hub
- Service Hub
- Google Ads
- Meta Ads
- Google Analytics 4
- Google Search Console
- WordPress
- Forms
- APIs
- Third-party software
- AI tools
Sales Enablement
Support the sales team by:
- Improving lead assignment.
- Automating follow-up reminders.
- Building sales sequences.
- Optimizing deal pipelines.
- Creating dashboards.
- Improving CRM usability.
- Increasing adoption.
Continuous Improvement
- Identify automation opportunities.
- Recommend CRM improvements.
- Improve operational efficiency.
- Reduce manual work.
- Document new processes.
- Train internal users.
- Stay current with HubSpot best practices.
QualificationsRequired
- Minimum 5 years of hands-on HubSpot administration experience.
- HubSpot Marketing Hub expertise.
- HubSpot Sales Hub expertise.
- HubSpot CRM administration.
- Advanced workflow automation.
- Custom reporting and dashboards.
- Lead scoring.
- Lifecycle management.
- Email marketing.
- CRM architecture.
- Data management.
- Experience supporting sales teams.
Preferred
Experience with:
- HubSpot Operations Hub
- HubSpot Service Hub
- HubSpot CMS
- APIs
- Zapier
- Make.com
- Google Tag Manager
- Google Analytics 4
- Google Ads
- Meta Business Manager
- WordPress
- SEO
- HTML/CSS
- JavaScript (basic understanding)
- AI and automation tools
We're Looking For Someone Who
- Thinks in systems.
- Loves solving complex problems.
- Is highly organized.
- Documents everything.
- Pays attention to detail.
- Understands business processes.
- Can communicate technical concepts clearly.
- Takes ownership.
- Constantly looks for better ways to do things.
- Enjoys continuous learning.
What Success Looks Like
Within your first 15 days, you will:
- Audit and optimize our entire HubSpot portal.
- Improve lead routing and lifecycle automation.
- Eliminate duplicate and incomplete records.
- Build executive dashboards.
- Improve reporting accuracy.
- Optimize marketing and sales workflows.
- Increase CRM adoption across the organization.
- Reduce manual administrative work through automation.
- Deliver measurable improvements in efficiency and data quality.
Why Join Tower Steel Buildings?
You'll join a company that's making significant investments in marketing, technology, AI, automation, and digital transformation.
You'll work on meaningful projects where your ideas matter, your expertise is valued, and your work has a direct impact on the growth of the business.
This is an opportunity to help build a best-in-class marketing and sales operation from the ground up.
Benefits
- Competitive salary
- Paid vacation
- Career growth opportunities
- Collaborative and supportive team
- Ongoing professional development
- Modern technology stack
- Hybrid work environment
Work Schedule
- Monday to Friday
- Full-time
- In-Office, in-person
- Markham, Ontario
Pay: $40,000.00-$50,000.00 per year
Work Location: In person
