Job Title: Revenue Growth Manager
Location: 405 The West Mall, Etobicoke, ON M9C 5J1
About Us:
Welcome to Lactalis Canada! We’re proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time. As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.
Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!
About the opportunity:
The Revenue Growth Manager will apply analytics to allow Lactalis to better sense, predict and shape the customer path to-purchase, which will optimize product, assortment, price, place, pack, promotion, and availability with shopping occasions for profitable revenue growth.
Beyond those targeted, tactical moves, companies can respond to today’s turbulent environment by developing new capabilities and supporting organizational behaviors that ensure your teams execute these bold moves effectively. The Revenue Growth team will encourage stronger collaboration across functions, embrace dynamic scenario planning and allow for more joint value approaches with retailers.
Key Duties & Responsibilities
1. Lead the creation of market trade promotional strategy, development of annual trade promotional plans/recommended actions and overall management of the local market trade promotional practice. This includes building and sharing practices with cross functional teams (including marketing and sales)
2. Analyze External and Internal Promotional Landscape on a periodic basis including, monitoring retail promotion landscape across Key Accounts, Promotional Analysis across channels and PPA as well as understanding competitors and multi category pricing in order to inform strategy.
3. Conduct event-level ROI analysis, and effectively communicates insights and findings to RGM Director and Customer Leadership Teams
4. Consolidate & monitor compliance to promotional guidelines at account or budget holder level
5. Rethink price pack architecture to balance the need for affordability with profit and category expansion (e.g., satisfy emerging needs and occasions with smaller packs).
6. Profitability assessment- optimization- and strategic assistance through lens of pricing and promotion on an ongoing basis
7. Support the Sales Team in annual negotiations with assigned customer(s)- providing recommendations that meet both customer and company needs.
8. Partner with Sales Team and influence them in optimizing the promotional calendar to meet broader business strategy objectives
9. Zero-base your promotions strategy and its mechanics to maximize incremental household penetration and reshape category economics for manufacturers, trade, and consumers.
10. Double down on essential, value accretive mix focused on new “hero” SKUs with high store productivity (profit pool velocity) and increased consumer relevance (incremental penetration). Make sure to develop profitable solutions to exploit the tailwind channel and customer shifts that are happening.
The attributes we are looking for:
· Completed Bachelor’s degree in business administration, Finances, or other relevant field.
· Minimum of 7 years of progressive sales, trader marketing or finance business experience, in CPG, preferably in FMCG
· Knowledge, Skills, and Abilities
· Strong analytical skills, with an ability to distil information and uncover insights from a variety of sources, with strong finance and business acumen
· Experience working with Industry specific tools such as shopper and TPO (Trade Promotion Optimization) tools (AC Nielsen, IRI, Dunnhumby, etc.) and an understanding of their integration with other information management and forecasting systems.
· Proven functional/technical understanding and know-how across trade promotions specifically, in relation to the “4 P’s” (Promotional Strategy, Promotional Analysis, Promotional Implementation and Promotional Tools)Direct experience in, monitoring & analyzing trade promotions, including creation of accurate promotional pre & post evaluations using ROI measures. Scenario planning portfolio trade promotional changes and the levers that can be used to maximize profit and growth.
· An understanding of the end-to-end steps required to deploy a change in trade promotional strategy within a market
What Lactalis will offer:
Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks:
- A Competitive Base Salary
- A Performance-Based Bonus System
- 4 Weeks of Vacation
- Benefits starting day 1
- A Pension Program with an Employer Match at 100% of up to 6%
- Tuition reimbursement plan of up to $3,000/year
- A Volunteer Day to give back to your community
- Learning and Development opportunities
- A commitment to internal career advancement with potential for international mobility
Our ESG commitment:
Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.
At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.
Our commitment to DEI:
Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities. We apply an equal access to employment program and invite women, aboriginal people, visible minorities, and people with disabilities to apply.
Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.
Note: Lactalis Canada does not conduct credit or background checks through LinkedIn. If required, we'll contact you after signing a Job Offer.
Compensation:
As part of our commitment to fairness, trust, and transparency and our ambition to be an Employer of Choice, the base salary range for this position is $111 400– $139 200+.
Please note: Along with a comprehensive Total Rewards package, your actual base salary will be fair, competitive, and be based on your skills, experience, and qualifications.
Pay: $111,400.00-$139,200.00 per year
Benefits:
- Company pension
- Dental care
- Flexible schedule
- On-site parking
- Paid time off
- RRSP match
- VRSP
Work Location: Hybrid remote in Etobicoke, ON M9C 5J1
