Making a meaningful difference in the lives of children is what drives us. Watching our swimmers gain confidence, self-esteem, and life-changing skills makes every day GOLDEN. At Goldfish Swim School, we are not just teaching children how to swim, we are building confidence, safety, and lifelong capability. As we continue to expand across multiple locations, we are investing in a coordinated, high-performance marketing function to drive growth, consistency, and community impact. If you are looking for a role where you can make a measurable impact, work within a collaborative leadership structure, and help scale a proven brand, this is an opportunity where you will get back far more than you give.
We are seeking a highly organized, execution-driven Marketing & Events Manager to lead all marketing, community engagement, and brand activation efforts across our Meadowvale and Oakville locations. This role operates within a shared regional marketing structure, working closely alongside our Stoney Creek and Burlington Marketing & Events Manager. Success requires the ability to collaborate, align with shared strategies, and execute consistently across all locations. This is a hands-on role with responsibility across community partnerships, events, brand management and input on digital marketing. The successful candidate must be equally comfortable planning strategy and executing day-to-day deliverables.
1. Digital Marketing & Communications
- Manage all social media channels (posts, stories, collaborations, and direct message engagement)
- Support and provide input on digital advertising strategy
- Develop and distribute monthly newsletters (Mailchimp or equivalent platforms)
- Manage automated member communications, including birthday email campaigns
- Maintain and update website content, opening hours, packages and calls-to-action
- Oversee Google Business profiles, including opening hours, and active review monitoring/responding
2. Community & Partnership Development
- Build and manage B2B community partnerships (schools, daycares, local child focussed businesses)
- Lead influencer outreach and relationship management to expand brand reach
- Coordinate community board postings within the schools and local awareness initiatives
- Represent Goldfish Swim School as a brand ambassador within the community
3. Events & Brand Activation
- Plan and execute all internal and external events, including fairs, sponsorships, and community activations
- Coordinate participation in local groups (e.g., moms’ groups, family networks)
- Prepare and deliver Water Safety Presentations to schools and community organizations
- Lead execution of member and employee appreciation events and campaigns
4. Marketing Operations & Execution
- Coordinate creation of marketing materials and promotional assets
- Develop and update voicemail messaging scripts (seasonal and campaign-based)
- Ensure all activities are aligned with Goldfish Swim School brand standards
- Maintain structured documentation, calendars, and execution timelines
5. Strategy, Planning & Reporting
- Develop and execute location-specific marketing plans
- Contribute to and manage the marketing budget with a focus on ROI and efficiency
- Track and report on monthly performance metrics, including events, outreach, and campaign effectiveness
- Work with Stoney Creek and Burlington Marketing Manager on quarterly marketing plans and performance metrics
6. Collaboration & Leadership Alignment
- Work in close partnership with Marketing Manager in Stoney Creek and Burlington to ensure consistency in strategy and execution
- Participate in regular leadership and cross-location meetings
- Demonstrate a strong ability to take direction, incorporate feedback, and align with established best practices
- Contribute ideas while maintaining alignment with broader organizational goals
- Proven experience managing social media, events, and partnerships
- Strong working knowledge of email marketing platforms (Mailchimp or similar)
- Experience with Google Business, website updates, and digital campaign coordination
- Post-secondary education in Marketing, Communications, or a related field (preferred)
- Valid driver’s license and access to a reliable vehicle
- Commitment to work flexible hours, including evenings and weekends, based on event schedules
- Availability for extended hours during peak seasonal periods
- Highly organized with strong execution discipline and attention to detail
- Confident communicator with strong presentation and interpersonal skills
- Ability to balance creativity with structured, process-driven execution
- Strong collaborator who values teamwork, alignment, and shared success
- Coachable and receptive to feedback within a multi-manager environment
- Self-starter with the ability to manage multiple priorities independently
- Positive, professional, and solutions-oriented mindset
- Comfortable operating in a fast-paced, multi-location business environment
