The Performance Marketing Specialist - Paid Social is responsible for planning, executing, and optimizing paid digital campaigns—particularly across Meta platforms (Facebook, Instagram), TikTok, Pinterest, Reddit—to drive brand awareness, engagement, and conversions. This role also manages multi-channel performance marketing initiatives, leveraging data and analytics to maximize ROI and support business goals.
In this role you will:
- Plan, execute, and manage paid campaigns across social media platforms (Facebook, Instagram) and other digital channels (TikTok, Pinterest, Reddit, etc.).
- Develop audience targeting and bidding strategies to reach and convert prospects and existing users.
- Monitor and analyze campaign performance metrics, optimizing for conversion rate, cost efficiency, and overall ROI.
- Conduct experiment testing on ad creatives, copy, and landing pages to improve performance.
- Collaborate with creative and content teams to develop engaging ad content that aligns with brand messaging.
- Prepare regular performance reports and provide actionable insights for continuous improvement.
- Manage campaign budgets and ensure efficient allocation of ad spend.
- Stay updated on Meta Ads policies, platform changes, and performance marketing trends.
- Support the overall digital marketing strategy through collaboration with SEO, content, and analytics teams.
- Identify opportunities for new growth channels and optimization techniques.
The qualifications and experience we like to see:
- Minimum of 2-3 years of hands-on experience in Meta Ads (Facebook, Instagram) and performance marketing.
- Post-secondary education with a degree or diploma in a relevant field considered an asset.
- Proficiency with Meta Ads Manager, TikTok Ads, Commerce Manager, TikTok Shop, Pinterest, Reddit, Product Catalog Feed and analytics tools (e.g.creating reports).
- Experience in conversion tracking, remarketing, and audience segmentation.
- Excellent analytical, problem-solving, and project management skills.
- Strong communication and presentation abilities.
- Data-driven mindset with a focus on measurable results.
- Creative thinker with the ability to translate strategy into effective ad executions.
- Highly organized and detail-oriented.
- Ability to manage multiple campaigns and deadlines.
- Collaborative and proactive team player.
Why our team members enjoy working at Silk & Snow:
- We prioritize diversity and inclusivity in our company culture
- Growth opportunities with an emphasis on hiring from within
- You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
- You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
- We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
- Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
- Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
- We foster a healthy work-life balance with our company's supportive environment
- This is not just a job but a CAREER with potential opportunities for growth and advancement
Additional Information
This is a current open position. The salary range for this position is $60,000 - $80,000 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.
Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.
Inclusion & Belonging
We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.
At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.
We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.
