This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.
Why WestJet:
Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.
Join us, this is where your career story takes off.
Overview of role:
The Manager, Offer Management & Dynamic Pricing is responsible for the strategy, roadmap, and commercial performance of WestJet's Offer Management capabilities, with a primary focus on dynamic pricing of fares and ancillary products, dynamic bundling, and modern offer optimization.
Working across Pricing, Revenue Management, Digital, Distribution, Commercial Technology, and external technology partners, this role ensures WestJet's Offer Management platform delivers innovative retailing capabilities that maximize revenue, improve guest value, and support the airline's long-term Modern Retailing strategy.
This leader will translate commercial objectives into scalable product capabilities, balancing business priorities, customer experience, operational readiness, and technical delivery.
Key Deliverables include:
- Product Strategy & Roadmap
- Own the product roadmap for Offer Management and Dynamic Pricing capabilities.
- Identify opportunities to improve commercial performance through pricing innovation and offer optimization.
- Prioritize investments based on revenue impact, customer value, operational readiness, and strategic objectives.
- Develop business cases and recommendations for future capabilities.
- Dynamic Pricing & Offer Optimization
- Lead the evolution of WestJet's pricing capabilities across:
- Dynamic fare pricing
- Dynamic ancillary pricing
- Dynamic bundle generation
- Optimization and decisioning
- Commercial experimentation and testing
- Pricing rule governance and configuration
- Partner with Pricing and Revenue Management teams to ensure pricing strategies can be effectively executed through Offer Management.
- Cross-Functional Delivery
- Lead business delivery of new capabilities by partnering with stakeholders across the organization including Pricing, Revenue Management, Distribution, Digital, Commercial Technology, Finance, and Contact Centre.
- Coordinate business requirements, testing, change management, and release readiness to ensure successful implementation.
- Manager Vendor relationships with Accelya
- Performance Management
- Monitor product performance and identify optimization opportunities through key commercial metrics, including:
- Revenue uplift
- Conversion rates
- Ancillary attachment
- Bundle performance
- Pricing effectiveness
- Customer adoption
- Provide regular reporting and recommendations to senior leadership.
- Leadership Responsibilities
- Lead and develop a high-performing team of Offer Management analysts
- Establish priorities and ensure alignment across multiple concurrent initiatives.
- Foster collaboration across Commercial, Technology, and Digital teams.
- Promote a culture of innovation, accountability, and continuous improvement.
Experience and qualifications:
- Bachelor's degree in Business, Commerce, Economics, Engineering, Computer Science, or a related discipline.
- 7+ years of experience in airline commercial strategy, pricing, revenue management, product management, or distribution.
- Experience delivering complex technology or commercial transformation initiatives.
- Demonstrated success managing cross-functional stakeholders and external vendors.
- Airline pricing and revenue management principles
- Offer Management and Dynamic Pricing concepts
- Airline retailing and distribution
- Strong commercial and analytical mindset
- Excellent communication and stakeholder management skills
The benefits of being a WestJetter:
WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:
- A fun and friendly culture with colleagues who work together to win
- Travel privileges for you and your family, effective from your start date
- Savings and Benefit programs that are flexible to meet your specific needs
Think we’re a great fit? Apply now!
About WestJet Group of Companies
WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.
Our safety promise
At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.
Our commitment to diversity, equity and inclusion
We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at
[email protected].
We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.
For more information about everything WestJet, please westjet.com/aboutus.
If you wish to withdraw your application or request that your personal information be deleted, please contact us at
[email protected].
