COMPANY OVERVIEW:
The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.
We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.
No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.
POSITION OVERVIEW:
The Globe and Mail is seeking a Database Marketing Analyst to support our database marketing efforts in a very competitive landscape under the leadership of the Manager of Database Marketing. In this role, you will build email contact lists utilizing SQL code, consolidating disparate data sources to develop direct email marketing campaigns that support a comprehensive subscriber contact strategy. The position requires the automation and scheduling of scripted data workflows as well as a sound understanding and strict adherence to data privacy laws and legislation. Additionally, the role will act as an advocate for the protection of subscriber data and enhancement of the subscriber experience through increased engagement. This is an existing vacancy, and this position is a hybrid role based in Toronto.
KEY RESPONSIBILITIES:
- Gather, document and translate business requirements from various business units into executable direct email marketing campaigns.
- Collaborate with internal stakeholders to confirm requirements and provide recommendations for campaign design and execution.
- Manage all facets of the email marketing process – developing and managing the execution of email marketing campaigns, audience segmentation, A/B testing, preference management and copywriting.
- Create customer journeys and develop implementation plans for new program initiatives with a focus on automated campaigns and a personalized customer content utilizing data from disparate CEM data sources.
- Develop email marketing campaign segmentation strategies based on customer and prospect type/persona data, transactional history and on site behavioral data.
- Create both ad hoc and recurring email campaigns utilizing Oracle SQL and JAVA Script.
- Design and create optimized test and learn (target vs control, A/B) email campaigns that leverage previous campaign learnings.
- Complete quality assurance audits to ensure email creative and campaign list SQL code accurately reflect business requirements and specifications - pinpoint actionable insights, efficiencies, and new opportunities.
- Take insights and KPI data from our email deployments, identifying key takeaways and areas of opportunity for future email efforts utilizing SQL and Tableau.
- Communicate insights to internal stakeholders in order to leverage the email-marketing channel.
- Work with application development staff to develop database architectures, coding standards, and quality assurance policies and procedures.
- Ensure email marketing campaign data is accurate and email creative is error free.
QUALIFICATIONS:
- Degree in Computer Science or a related analytical/database marketing field required.
- 5+ years of experience in software packages or programming languages used for analyzing and manipulating data and automating Oracle jobs (PL/SQL, SQL).
- Advanced SQL skills are mandatory.
- 5+ years minimum experience performing database analytics supporting customer acquisition and retention.
- Passionate about marketing automation with hands-on experience using email-marketing platforms and email automation software.
- Practical experience in database marketing utilizing SQL ie: creating Email, Direct Mail, SMS contact lists.
- Working knowledge of HTML for email creation an asset.
- Strong technical skills in statistical analytics, data mining and reporting.
- Experience with big data platform (ie: Snowflake, Metabase) an asset.
- Working knowledge in at least one modern programming language such as Java Script, Python, HiveQl, or R, an asset.
- Understand the principles of relational databases and importance of data hygiene.
- Tableau (or equivalent BI reporting tool) reporting experience would be beneficial.
- Excellent communication skills (verbal and written).
- Ability to prioritize and meet strict deadlines.
- Strong attention to detail.
- Well organized with strong multi-tasking skills.
- Collaborative team player who is willing to share knowledge and learnings.
- Autonomous self-starter, comfortable working in a team environment with minimal direction.
SALARY: The base salary for this role ranges from $72,400 to $90,500 per year. Placement within this range depends on a candidate’s level of experience, technical skills, and alignment with the role’s requirements. Candidates who have been identified as meeting the role’s requirements can expect to be near the midpoint of this range, while the upper end is reserved for those with specialized expertise or a strong track record of success in comparable roles. This role may also be eligible for The Globe’s Annual Incentive Plan, which is based on a combination of company and individual performance.
WHY CHOOSE THE GLOBE:
The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.
As Canada’s most respected media brand, The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.
WE OFFER:
- Competitive compensation to ensure we hire, retain and reward team members
- Hybrid work environment that promotes work-life balance
- Generous vacation and flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com and 40% off other Globe products
- Education assistance for external training courses
SUPPORTING YOUR GROWTH:
- We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
- There are lateral and upward advancement opportunities for rewarding and developing careers.
- We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
- We support continuing education and provide both internal and external opportunities for training and development.
AI DISCLOSURE: No artificial intelligence tools are used to screen, assess, or select applicants for this position. All hiring decisions are made by human reviewers. We ask candidates to engage authentically in interviews; AI may support preparation but should not be used during interviews or replace your own responses.
THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE
The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.
The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.
