Roveia Health is a specialized growth marketing agency for telehealth, health & wellness, and digital health brands. Founded by alumni from Meta and Tesla, we help companies in the telehealth, supplements, med spa, and patient acquisition space scale through performance-driven advertising and conversion-optimized systems.
We manage millions in monthly ad spend across Meta, Google, YouTube, TikTok, and LinkedIn — and we own the retention engine that turns that spend into repeat patients and lifetime value.
Fully remote. Globally distributed. Built to drive real patient and customer growth.
We're hiring a Lifecycle & Retention Marketing Lead to own email and SMS strategy and execution across a portfolio of telehealth and health & wellness client accounts.
You own the retention engine end to end: you set the email/SMS strategy for new clients, build the lifecycle flows and promotional calendar, write the copy, and brief designers to bring campaigns to life. You're fluent in Customer IO and Omnisend, with working knowledge of Klaviyo, and you know how to pull audiences and segments from CRMs and other data platforms to power precise, high-converting sends.
This is a compliance-critical role. You're working with health and telehealth brands, so you understand the guardrails around messaging regulated products — consent, opt-in/opt-out management, TCPA/CASL, CAN-SPAM, and platform-specific health messaging policies. You know how to write and ship campaigns that convert without putting the client at risk.
Agency experience is required. You've managed multiple client accounts, juggled competing timelines, and taken ownership of retention outcomes. This role operates on North American business hours, so strong timezone overlap with our US and Canada teams is expected.
Strategy & Client Onboarding
Set the email/SMS and lifecycle strategy for new clients — audit their stack, map the funnel, and define the retention roadmap
Translate client goals into a lifecycle plan: onboarding, retention, winback, and promotional programs
Own the strategic direction of retention across your accounts, not just execution
Lifecycle & Automation
Build and optimize email/SMS flows: welcome, onboarding, abandoned checkout, post-purchase, subscription retention, winback, and re-engagement
Pull and build segments from CRMs and other platforms to drive precise targeting and personalization
Manage automation logic, triggers, and segmentation across Customer.io, Omnisend, and Klaviyo
Campaign Execution & Copywriting
Plan and run promotional emails and blasts on a monthly cadence across your account portfolio
Write high-converting copy — subject lines, body, and CTAs — that's on-brand and compliant
Create clear, detailed briefs for designers to produce email creative, and manage the review-to-ship process
Compliance & Deliverability
Ensure every send meets consent, opt-in/opt-out, and regulatory requirements (TCPA, CASL, CAN-SPAM) and platform health messaging policies
Manage list hygiene, sender reputation, deliverability, and inbox placement
Maintain audit-ready documentation of consent and subscriber management
Testing, Reporting & Communication
Run A/B tests across subject lines, send times, offers, and flow logic
Report on retention KPIs — open/click, conversion, revenue per recipient, LTV, churn, list growth
Communicate performance drivers and learnings to account managers and leads
Must-Haves
2–4 years of hands-on email/SMS or lifecycle marketing experience
Agency background is required — you've managed multiple client accounts simultaneously
Hands-on expertise in Customer.io and Omnisend; working knowledge of Klaviyo
Proven ability to build and pull segments from CRMs and other data platforms
Telehealth, health & wellness, or regulated-vertical experience is required — you understand the compliance landscape
Working knowledge of email/SMS compliance (TCPA, CASL, CAN-SPAM) and consent management
Strong copywriting skills — you can write a flow, not just build one
Ability to set strategy and brief creative, not just execute from direction
Data-driven, detail-oriented, and self-directed
Fluent English, written and verbal
Strong Signals
Has owned retention programs generating meaningful revenue per recipient / LTV lift
Comfortable with deliverability troubleshooting and inbox placement
Experience with subscription or membership retention models
Familiarity with GA4, attribution, and connecting retention data back to acquisition
Experience briefing and directing designers on email creative
You're Not the Right Fit If:
You've only ever run one-off blasts, not lifecycle strategy and automation
You haven't worked in an agency environment
You can't write your own copy
You treat compliance as an afterthought
You need constant direction to set strategy or execute
You've never managed more than one or two accounts at a time
You treat reporting as pulling numbers rather than communicating what they mean
Experience with paid + retention working together (full-funnel thinking)
Familiarity with CRO and landing page testing
Direct exposure to patient acquisition or regulated health verticals
Experience with loyalty, referral, or subscription lifecycle programs
$55,000 – $85,000 CAD annually, based on experience
2 weeks paid time off starting in your first year
Fully remote, globally distributed team
Clear growth path toward senior roles
Exposure to high-spend, high-growth health and wellness client accounts
Direct collaboration with senior marketers, creative leads, and account managers
Work alongside operators and alumni from Meta and Tesla
Please note: We do not currently offer health benefits.
Candidates must provide their own equipment and tech setup.
Application Review — we'll review your background and account experience
First Interview — intro call covering your experience, platform depth, and agency background
Second Interview — a deep dive into your platform expertise, compliance knowledge, and the real retention results you've driven
Apply now and help scale great companies through performance-driven marketing.
