Demand Generation Manager (Paid Media & ABM)
Location: Vancouver, BC (preferred)
D3 is Security Hyperautomation for the AI Age. Our AI-powered hyperautomation platform automates security operations and security engineering work, freeing the minds of analysts and engineers from toil, noise and repetition. Cyber Security and SOC teams from top enterprises and brands already use D3, as do many forward-thinking MSSP and MDR firms.
About the Role:
We’re hiring a Demand Generation Manager whose primary mandate is to dramatically increase qualified demo requests — doubling and tripling them — through paid media, ABM, retargeting, email, and digital campaigns.
This is a hands-on role for a performance-oriented marketer who understands how to build, launch, optimize, and measure modern B2B demand generation programs — especially across LinkedIn Ads, Google Ads, account-based marketing, and intent-driven campaigns.
You’ll work directly with the VP of Marketing to drive campaign strategy, audience targeting, funnel performance, attribution, and pipeline growth for enterprise cybersecurity buyers.
This is not a brand or content role. We’re looking for a bona fide lead-generation marketer — an advertiser, an ABM operator, and a retargeting specialist — who is analytical, execution-focused, and obsessed with converting spend into qualified demo requests.
What You’ll Do...
- Drive qualified demo requests as the primary success metric — with a mandate to double and triple demo volume
- Own and optimize LinkedIn Ads and Google Ads campaigns end-to-end
- Build and execute ABM and intent-driven marketing campaigns
- Develop audience segmentation, retargeting, and nurture strategies
- Manage campaign targeting, conversion tracking, attribution, and reporting
- Create and optimize landing page, ad, and email campaign workflows
- Operate and improve marketing automation and campaign infrastructure
- Collaborate with content and sales teams on campaign strategy
- Monitor funnel performance and continuously improve CPL, conversion rates, and pipeline contribution
- Analyze campaign performance using HubSpot, Google Analytics, LinkedIn Campaign Manager, and related tools
- Support webinar, virtual event, and field marketing campaigns when needed
- Help create product demos, campaign assets, and promotional content
What We’re Looking For...
Required Experience
- AI is woven into how this team works. You’ll be expected to use it fluently for research, writing, analysis, and execution.
- 3–7 years in B2B demand generation, growth marketing, or performance marketing
- Strong hands-on experience with:
- LinkedIn Ads
- Google Ads / PPC
- Account-based marketing
- Retargeting campaigns
- Marketing automation and attribution
- Email marketing workflows
- Confident working inside HubSpot, Google Analytics, ad platforms, and campaign tooling
- Strong analytical and campaign optimization skills
- Experience managing budgets, reporting, and performance metrics
- Excellent written communication and campaign ideation abilities
Bonus Experience
- Cybersecurity, AI or enterprise SaaS experience
- Field/event marketing
- Social media campaign management
- Marketing operations or AdTech experience
- Familiarity with intent data platforms
- Ability to understand and demo software products
- Experience recording product walkthroughs or promotional videos
What Success Looks Like
- Qualified demo requests doubled, then tripled
- High-performing paid and retargeting campaigns
- Strong campaign attribution and reporting discipline
- Faster campaign execution cycles
- Better audience targeting and segmentation
- Measurable contribution to enterprise pipeline growth
Why Join Us
You’ll join a highly technical cybersecurity company operating at the forefront of AI-driven SOC automation. This role offers significant ownership, direct collaboration with leadership, and the opportunity to shape modern enterprise demand generation programs from the ground up.
