Job Overview
We are seeking a dynamic, analytical, and results-driven Growth Marketing & SEO Specialist to strengthen our digital presence and accelerate business growth.
This role will be responsible for driving measurable results across SEO, AEO (Answer Engine Optimization), Google Analytics, paid digital advertising, website optimization, local search, content, and conversion performance.
The ideal candidate is both strategic and hands-on — someone who can identify growth opportunities, implement solutions, measure results, and continuously improve performance.
Experience working with multi-location, franchise, restaurant, retail, hospitality, or e-commerce brands is considered a strong asset.
Key ResponsibilitiesSEO, AEO & Local Search
- Develop and execute comprehensive on-page, off-page, technical, and local SEO strategies.
- Improve organic rankings for high-intent, location-based, product/service, and brand-related searches.
- Conduct keyword research, competitor analysis, backlink analysis, technical audits, and content-gap analysis.
- Optimize website content, title tags, meta descriptions, headings, URLs, internal linking, images, and landing pages.
- Manage and optimize individual location pages for a multi-location business.
- Optimize Google Business Profiles and improve local search and Google Maps visibility.
- Develop AEO strategies to improve brand visibility across AI-powered and conversational search platforms.
- Optimize FAQs, structured content, schema markup, location information, and other website content for traditional and AI-driven search.
- Monitor keyword rankings, organic traffic, local visibility, conversions, backlinks, and overall search performance.
Google Analytics & Performance Reporting
- Manage and monitor Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and related analytics platforms.
- Configure, audit, and maintain conversion and event tracking.
- Track website traffic, customer journeys, acquisition channels, campaign performance, location-page activity, and conversions.
- Build dashboards and provide clear monthly performance reports.
- Identify traffic drops, tracking problems, SEO opportunities, conversion bottlenecks, and areas for improvement.
- Translate data into actionable recommendations for management and marketing teams.
- Establish KPIs and measure performance against defined growth objectives.
Paid Digital Marketing & Growth
- Develop and execute growth strategies across Google Ads, Meta/Facebook & Instagram advertising, email marketing, content marketing, and other digital channels.
- Build, manage, test, and optimize paid campaigns to improve ROI and customer acquisition.
- Monitor campaign budgets, CPC, CTR, CPA, ROAS, conversion rates, and other key performance indicators.
- Conduct A/B testing of advertisements, landing pages, offers, creative assets, and calls-to-action.
- Identify opportunities to reduce customer acquisition costs while increasing qualified traffic and conversions.
- Develop strategies for customer acquisition, retention, remarketing, and re-engagement.
Website Management & Conversion Optimization
- Manage and maintain the company's website, including content, promotions, products/services, new locations, landing pages, and other updates.
- Maintain and optimize WordPress websites.
- Create and optimize landing pages for campaigns, promotions, new locations, lead generation, and other business initiatives.
- Monitor website speed, mobile responsiveness, Core Web Vitals, broken links, redirects, indexing, and technical SEO issues.
- Use knowledge of HTML, CSS and JavaScript to troubleshoot and implement website improvements where appropriate.
- Apply Conversion Rate Optimization (CRO) principles to improve website engagement and conversions.
- Continuously evaluate the customer journey and recommend improvements to website usability and user experience.
Content, Email & Digital Engagement
- Coordinate email marketing campaigns to acquire, nurture, retain, and re-engage customers.
- Track open rates, click-through rates, conversions, and other engagement metrics.
- Support the development of SEO-focused website content, blogs, landing pages, promotions, and digital campaigns.
- Create or coordinate digital creative assets using tools such as Adobe Photoshop and Adobe Creative Suite.
- Ensure consistent branding, messaging, and customer experience across digital channels.
Growth Strategy & Collaboration
- Monitor competitors, industry trends, search behavior, and emerging digital technologies.
- Identify new digital opportunities that can increase traffic, leads, sales, and customer engagement.
- Work collaboratively with marketing, operations, management, designers, developers, and external agencies.
- Support digital marketing strategies for new locations, product launches, promotions, and other growth initiatives.
- Present performance insights and recommendations to management on a regular basis.
Qualifications & Skills
- 2+ years of experience in growth marketing, SEO, digital marketing, e-commerce, or a related role.
- Strong knowledge of SEO, Local SEO, AEO and emerging AI-search optimization practices.
- Hands-on experience with Google Analytics 4, Google Search Console and Google Tag Manager.
- Experience managing Google Ads and Meta/Facebook & Instagram advertising.
- Strong understanding of conversion tracking, attribution, CRO, A/B testing, and customer journey mapping.
- Experience with WordPress and working knowledge of HTML, CSS, and JavaScript.
- Experience with Google Business Profile and multi-location SEO is highly desirable.
- Knowledge of email marketing platforms and customer retention strategies.
- Experience with Adobe Photoshop, Adobe Creative Suite, or similar creative tools is an asset.
- Strong analytical and problem-solving skills with the ability to turn data into actionable business decisions.
- Excellent communication, organizational, and project-management skills.
- Ability to work independently while collaborating effectively with multiple teams.
Key Performance Indicators (KPIs)
Success in this position will be measured through:
- Organic search traffic and keyword-ranking growth
- Local SEO and Google Maps visibility
- Website traffic and engagement
- Conversion rate and lead/sales growth
- Paid advertising ROAS and customer acquisition cost
- Google Business Profile performance
- Website and landing-page performance
- SEO/AEO visibility and technical website health
- Email engagement and conversion performance
- Growth in qualified traffic across digital channels
- Accuracy of analytics, conversion tracking, and reporting
- Month-over-month and year-over-year digital growth
What We're Looking For
We are looking for someone who goes beyond simply reporting numbers. You should be able to identify opportunities, recommend a strategy, execute it, measure the outcome, and continuously optimize for better results.
If you are passionate about SEO, analytics, AI-driven search, digital advertising, website optimization, and using data to drive measurable business growth, we'd love to hear from you.
Pay: $23.00-$25.00 per hour
Benefits:
- Discounted or free food
- Flexible schedule
- On-site parking
- Work from home
Work Location: Hybrid remote in Calgary, AB
