Alberta Content marketer Jobs – 30 Openings This Week

Webinar Registration & Email Marketing (Remote - US & Canada)
Braintrust —Calgary, AB
- Remote
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Webinar Registration & Email Marketing (Remote - US & Canada)

Braintrust
Calgary, AB

Apply Now

Job details

Freelance
7 days ago

Skills

Salesforce Marketing Cloud
Visual design for corporate marketing industry
Marketing
Email marketing campaigns
Social media platforms
Canva
Marketing and advertising experience
Project management
Content creation
Marketing workflow automation
Marketing campaign performance tracking
Organizational skills
Lead generation campaigns
Marketing experience
HubSpot
Digital design
Copywriting

Full job description

Job description

Dermsquared is seeking an experienced Freelance Webinar Registration Marketing Specialist to drive healthcare professional (HCP) registration and attendance for a growing portfolio of sponsored virtual webinars. This role is responsible for developing and executing high-performing, multi-channel marketing campaigns that increase webinar registrations, engagement, and attendance.

The ideal candidate is a performance-driven marketer who can translate complex clinical or pharmaceutical topics into compelling campaigns that motivate healthcare professionals to register and attend.

Key Responsibilities

Webinar Campaign Strategy & Execution

Develop end-to-end marketing campaigns for each sponsored webinar.
Create registration-driving messaging, value propositions, and promotional strategies.
Build and manage webinar promotion timelines and campaign calendars.
Optimize campaigns to maximize registration volume and attendance rates.

Copywriting & Content Development

Write compelling webinar marketing copy across channels.
Create email subject lines, headlines, body copy, CTAs, and registration landing page content.
Develop promotional messaging tailored to healthcare professional audiences.
Create webinar nurture and reminder email sequences.

Email Marketing

Build and deploy campaigns within Iterable.
Create segmented email journeys and automated reminder workflows.
Configure registration and engagement-triggered campaigns.
Monitor campaign performance and optimize based on results.

Creative Development

Design promotional assets using Canva or similar tools.
Create email graphics, social media assets, digital advertisements, and webinar promotional materials.
Adapt creative to sponsor branding requirements while maintaining Dermsquared standards.
Develop visually compelling campaigns that drive conversions.

Social Media Marketing

Write and design organic social media posts.
Develop supporting promotional content across multiple channels.
Create social asset variations for campaign testing and optimization.

Performance Optimization

Monitor registration trends and campaign performance metrics.
Develop creative, messaging, and targeting optimizations.
Identify opportunities to increase conversion rates and attendance.
Leverage data and campaign insights to improve future webinar performance.

Qualifications

Required

3+ years of marketing experience focused on webinar, event, or demand generation campaigns.
Strong copywriting skills with demonstrated ability to drive conversions.
Experience building email campaigns and journeys in marketing automation platforms.
Proficiency in Canva or similar design tools.
Experience developing multi-channel marketing campaigns.
Strong project management and organizational skills.
Ability to work independently with minimal oversight.

Preferred

Healthcare, pharmaceutical, medical education, or life sciences marketing experience.
Experience marketing to physician or healthcare professional audiences.
Familiarity with Iterable or other email building systems such as Salesforce Marketing Cloud, Hubspot, or Mailchimp.
Experience promoting webinars, virtual events, or educational programs.
Understanding of performance marketing principles and conversion optimization.

Success Metrics

This role will be measured on:

Webinar registrations generated
Webinar attendance rates

Apply Now

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Webinar Registration & Email Marketing (Remote - US & Canada)

Direct Response Copywriter (Women’s Health)

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