Introduction
We have an exciting opportunity for an experienced General Sales Manager to join Jim Pattison Toyota on Regent. If you are a driven leader who is passionate about developing teams, delivering strong results, and consistently striving for operational and customer excellence, this role is for you.
In this position, you will be responsible for leading the variable operations department, driving performance, and ensuring a high standard of customer experience aligned with dealership goals and brand expectations.
Schedule: This is a full-time, permanent leadership role based on approximately 40 hours per week. Given the nature of the retail automotive business, this role requires flexibility to work evenings and weekends, as well as additional hours as needed to support business operations and team performance.
This role reports to the General Manager of the dealership.
About Us
A division of the Jim Pattison Group, the Jim Pattison Auto Group was founded in 1961 by Jimmy Pattison, when he purchased a GM franchise. Today, the Jim Pattison Auto Group encompasses 28 locations across Western Canada, representing 16 automotive brands.
Customer satisfaction is our priority and it’s accomplished through the strength of our employees. Learn more about us here: https://www.jpautogroup.com/dealership/about.htm
What We're Looking For
The General Sales Manager is accountable for the overall operational performance, profitability, leadership, and customer experience of the dealership sales department. This role requires strategic and data-driven decision making, strong leadership capabilities, and the ability to execute structured sales processes in a high-volume dealership environment while supporting long-term business growth.Sales Performance & Profitability
- Lead and oversee all new and used vehicle sales operations to achieve and exceed monthly, quarterly, and annual objectives.
- Drive profitability through effective management of unit sales, front and back-end gross, inventory turn, and departmental expense control.
- Monitor sales performance metrics, forecasting, and market trends to ensure operational efficiency and sustained growth.
- Ensure consistent execution of dealership sales processes, compliance standards, and manufacturer requirements.
Customer Experience & Retention
- Promote and maintain a customer-first culture focused on delivering an exceptional purchase experience and long-term client retention.
- Monitor customer satisfaction performance and implement corrective actions where necessary.
- Resolve escalated customer and operational concerns using timely, professional, and evidence-based decision making.
- Support dealership reputation management through consistent service excellence and accountability.
Market & Business Strategy
- Analyze market conditions, competitor activity, pricing strategies, and manufacturer programs within the Canadian automotive market.
- Collaborate with senior leadership to develop and execute sales strategies aligned with dealership objectives.
- Identify opportunities for market share growth, process improvement, and operational efficiencies.
- Support inventory strategy and pricing decisions based on market analytics and aging data.
Leadership & Team Development
- Provide leadership, coaching, and performance management to Sales Managers, Financial Services, and sales staff.
- Establish clear expectations, accountability measures, and KPI-driven performance standards.
- Support recruitment, onboarding, succession planning, and ongoing employee development.
- Foster a high-performance, collaborative, and compliant dealership culture aligned with company values.
Operational Oversight & Compliance
- Ensure compliance with dealership policies, provincial regulations, manufacturer standards, and ethical sales practices.
- Partner with Finance, Fixed Operations, and senior management teams to support overall dealership objectives.
- Maintain accurate reporting, forecasting, and operational controls to support business performance and decision making.
Required Qualifications
- Previous automotive dealership leadership experience as a General Sales Manager, Senior Sales Manager, or equivalent.
- Demonstrated success managing high-volume sales operations and achieving profitability targets.
- Strong understanding of dealership financials, sales reporting, and inventory management.
- Proficiency with dealership software platforms (e.g., 180, DealerMine, or equivalent CRM/DMS tools).
- Valid provincial driver’s license.
- Valid Sales Permit.
- Proven leadership, business acumen, attention to detail, and operational discipline.
Core Competencies
- Strategic leadership and accountability
- Results orientation and operational excellence
- Analytical and data-driven decision making
- Coaching, mentorship, and team development
- Structured problem solving and conflict resolution
- Professional communication and adaptability
- Financial and business acumen
What we offer
You will join a performance focused organization that values structured processes, measurable outcomes, and professional development; supported by a collaborative team environment and strong operational infrastructure.
- Competitive commission and performance based bonus structure.
- Opportunity to work with premium products in a high volume dealership.
- Manufacturer supported and in-house leadership training.
- Access to exclusive vendor promotions and purchase programs.
- Recognition and rewards programs.
- Comprehensive benefits package, including:
- Extended health and dental care
- Life Insurance and AD&D
- Short- and long-term disability
- Global medical assistance
How to Apply
If this sounds like a great fit, please apply with your resume today!
Visit our Careers Page to explore more opportunities: https://www.jpautogroup.com/careers/
This role requires the successful candidate to provide a satisfactory Driver’s Abstract, as well as consent to a background and credit check.
We thank all applicants for their interest in this opportunity; however, only those selected for an interview will be contacted.
We are an equal opportunity employer and are committed to creating an inclusive and accessible workplace. We welcome applicants from all backgrounds and experiences. If you require any accommodations during the recruitment process, please contact us at
[email protected].
