Reports To: VP of Ecommerce & Digital MarketingJob Type: Full-Time EmployeeWorking Hours: 40 hours per week, Monday to FridayLocation: Vancouver based; hybrid (2-3 days in office)
Who We AreWe believe that everyone deserves to feel comfortable in their skin. For too long, we’ve beentrained to think that the way we look is more important than the way we feel, and we’re on amission to change that.Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’ssense of body positivity and self-love. In the process of creating what is healthier for our bodiesand minds, we are creating what is healthier for the planet, too.
What We ValueWe are a small but dedicated team with great ambitions. As a fast-growing startup, we believethat if we set our minds to a unified goal and work together to achieve it, the sky is the limit.Since our inception, we have doubled our growth year-over-year, given back to dozens ofwonderful charities, and garnered tens of thousands of loyal customers who believe what webelieve: that comfort is more important than vanity.Huha is on a mission to create healthier, more comfortable garments that improve one’s senseof body positivity and self-love. Our values guide our work and our mission guides our values.Want to join us?
Together— Every voice shapes the futureOwnership— Embody integrity and reliabilityEvolve— Rise to meet challenges
About the RoleWe are looking for an exceptional Social Media Manager & Content Creator who lives andbreathes social media. This is not a traditional social media management role—we are lookingfor a creator-first marketer who understands how to capture attention, create culturally relevantcontent, and turn ideas into viral-worthy videos that drive engagement, brand awareness, andsales.You will own our organic social media presence across platforms including Instagram, TikTok,Facebook, YouTube Shorts, and emerging channels. You’ll be responsible for creatingcompelling content, growing our community, and developing social-first creative that can also beadapted for paid advertising campaigns.The ideal candidate is equal parts strategist, storyteller, videographer, editor, trend hunter, andmarketer.
Key Responsibilities
Content Creation• Conceptualize, produce, film, edit, and publish high-performing social media content.• Create engaging short-form videos optimized for Instagram Reels, TikTok, YouTubeShorts, and Facebook.• Develop compelling Instagram Stories, carousels, behind-the-scenes content, andcommunity-focused content.• Capture product, lifestyle, founder, customer, and event content that aligns with brandobjectives.• Create content that feels native to each platform while maintaining brand consistency.• Identify and leverage trends, memes, sounds, and cultural moments in a way that feelsauthentic to the brand.
Social Media Strategy• Develop and execute a comprehensive organic social media strategy.• Build and maintain a content calendar aligned with marketing campaigns and businessgoals.• Monitor performance metrics and continuously optimize content based on audienceengagement and platform trends.• Stay ahead of algorithm changes, platform updates, and emerging social mediaopportunities.• Generate and test new content concepts designed to maximize reach, engagement, andshareability.
Community Growth & Engagement• Grow and engage our online communities across all social platforms.• Manage Social Listening strategy and execution, and respond to comments, messages,and user-generated content opportunities.• Develop comment-marketing strategy and participate in brand-aligned conversationsacross social channels (inc. Meta, Tik Tok, Reddit, etc.)• Foster authentic conversations and brand advocacy.• Identify and cultivate relationships with creators, influencers, and brand ambassadors.
Performance Marketing Support• Collaborate with the marketing team to develop creative assets for paid socialcampaigns.• Repurpose top-performing organic content into advertising creatives.• Generate multiple creative variations for testing and optimization.• Understand key performance metrics such as CTR, ROAS, engagement rate, watchtime, and conversion performance.
Analytics & Reporting• Track and report on content performance and audience and follower growth.• Analyze engagement patterns and identify opportunities for improvement.• Use insights and data to guide future content decisions and creative strategy.
Your Skills & Experience
Required• 3+ years of experience managing social media accounts and creating content forconsumer brands.• Proven track record of creating content that drives significant organic reach andengagement.• Strong portfolio showcasing viral or high-performing social media content.• Advanced video editing skills using tools such as CapCut, Adobe Premiere Pro, FinalCut Pro, or similar.• Excellent copywriting and storytelling skills.• Deep understanding of Instagram, TikTok, Facebook, and YouTube contentecosystems.• Ability to independently shoot, edit, and publish content quickly.• Strong understanding of social media analytics and performance metrics.• Highly creative, proactive, and comfortable working in a fast-paced environment.
Preferred• Experience creating content for direct-to-consumer (DTC) or consumer product brands.• Experience working with influencers and content creators.• Photography and videography skills.• Experience creating content specifically designed for paid social advertising.• Familiarity with Meta Ads Manager, TikTok Ads, and performance marketing principles.• Experience using AI-powered creative tools and content production workflows.
What Success Looks LikeWithin the first 6–12 months, you will:• Significantly increase organic reach and engagement across key social channels.• Consistently create content that generates strong shares, saves, comments, and views.• Build a recognizable and distinctive brand voice on social media.• Develop a repeatable content engine that produces high-quality content efficiently.• Contribute top-performing creative concepts that improve paid advertising performance.• Help establish the brand as a leader within its category through social storytelling.
Key Traits We Are Looking For• Obsessed with social media and internet culture.• Naturally curious about why content goes viral.• Creative thinker who can generate ideas quickly.• Strong visual storyteller.• Self-starter who takes ownership and moves fast.• Comfortable being on camera and directing others on camera.• Data-driven but creatively fearless.• Passionate about building brands people genuinely love.If your idea of fun is studying viral content, testing new creative formats, and turning everydaymoments into engaging social stories, we’d love to hear from you.
Final ThoughtsWe believe that diversity fuels innovation and we enthusiastically celebrate multiple approachesand points of view. In that spirit of inclusivity, we do not discriminate on any basis and weencourage all qualified candidates to apply. While we welcome all applications, we will onlyrespond directly to those short-listed for a role. Thank you for your understanding and best ofluck in your career journey.
Salary Range: $75,000-$90,000
