Some of what you will do:
The Sales Content Specialist plays a critical role in enabling seller effectiveness by developing, organizing, and optimizing high-impact, customer-facing content.
This role transforms approved brand frameworks, product messaging, and insights into compelling, easy-to-use sales collateral that supports consistent, value-driven customer conversations. Working closely with Sales Enablement, Marketing, and Merchandising partners, this individual ensures content is relevant, on-brand, and accessible—empowering sellers to engage customers with clarity and confidence.
Specifically you will:
Sales Content Development & Design: 45%
- Develop, design, and adapt customer-facing collateral (presentations, one-pagers, case studies, proposals, etc.) aligned to approved frameworks, brand standards, and messaging
- Translate complex product, category, and solution information into clear, compelling sales stories that support value-based selling
- Ensure consistency in tone, visual identity, and key value propositions across segments, verticals, and channels
- Build modular, flexible content that sellers can easily customize while maintaining brand and messaging integrity
Continuously evolve content formats to improve usability, clarity, and customer impact
-
Sales Enablement Support & Collaboration: 30%
- Partner with Sales Enablement to identify content needs aligned to sales plays, campaigns, and go-to-market priorities
- Collaborate with Marketing and Merchandising to translate approved materials into practical, seller-ready assets
- Support launch readiness by coordinating the rollout of content packages, toolkits, and messaging updates
Gather and incorporate seller feedback to improve content relevance, usability, and effectiveness in customer interactions
-
Content Management Governance: 15%
- Maintain a structured, intuitive, and searchable content repository within enablement platforms (e.g., Highspot, Salesforce, SharePoint)
- Audit and update content regularly to ensure accuracy, alignment to current offers, and lifecycle management
- Apply version control, tagging, and governance standards to ensure sellers access the right content at the right time
Promote best practices for content usage and adherence to approval workflows
-
Performance Measurement & Continuous Improvement: 10%
- Track content usage, adoption, and seller feedback to assess effectiveness
- Analyze trends to identify gaps, redundancies, and high-performing content
- Recommend improvements to content strategy, formats, and delivery to increase seller engagement and win rates
Share insights with Sales Enablement leadership to inform ongoing priorities
-
Some of what you need:
- Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)
- Certification or coursework in Sales Enablement, Content Strategy or Digital Design Tools considered an asset
- 2–4 years in sales enablement, marketing, content development, or related field
- Experience developing customer-facing or sales-facing materials
- Exposure to B2B sales environments preferred
- Strong content development and visual storytelling skills (PowerPoint, design tools, etc.)
- Ability to translate complex information into clear, customer-friendly messaging
- Understanding of sales processes and value-based selling principles
- Strong collaboration skills across Sales, Marketing, and Merchandising teams
- Attention to detail with a focus on brand consistency and content quality
Familiarity with content management and enablement platforms is an asset
-
Physical demands/working conditions:
Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.
Some of what you will get:
- Associate discount
- Health and Dental benefits
- RRSP/DPSP
- Performance bonuses
- Learning & Development programs
- And more...
We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.
