Forged Drilling is a leader in innovative drilling solutions across North America, with a strong commitment to service excellence and client relationships. We are recruiting for a Vice President of Sales – Canada to lead and develop the Canadian sales and business development team.
This senior commercial leadership role will be responsible for driving practical revenue growth, protecting margin, strengthening client relationships, and building a disciplined sales operating rhythm across the Canadian business.
The role will report to the Corporate Development Officer and will manage the Canadian business development team, including sales representatives, proposal coordination, and business development systems/intelligence roles.
This position will be responsible for the day-to-day sales leadership, commercial oversight, and business development management. The successful candidate will lead people, manage priorities, support major proposals, stay close to clients, and work with operations to ensure Forged is winning the right work at the right margin.
This is not intended to be a pure “salesperson” role. It is a sales leadership role in a technical, equipment-based service business. The right candidate must understand that good sales means winning profitable, executable work with clear scope, realistic expectations, and strong operational alignment.
Direct drilling experience is preferred but not required. Leadership ability, commercial discipline, customer orientation, self-motivation, and the ability to manage people and process are more important. Technical knowledge and estimating can be developed with the support of the team.
If this sounds like you, we’d love to see you apply!
Role Summary
The Vice President of Sales – Canada is responsible for leading the Canadian sales team to generate profitable, executable, and strategically aligned revenue.
The role should help Forged:
- Grow Canadian revenue in a practical and disciplined way.
- Protect margin and avoid poor-fit work.
- Improve sales team accountability.
- Strengthen key client relationships.
- Improve proposal quality and commercial review.
- Coordinate better between sales, proposals, and operations.
- Build a stronger sales management system around CRM, pipeline reviews, scorecards, and quarterly priorities.
- Ensure awarded work transitions cleanly into operations.
Key Responsibilities
Sales Leadership and Team Management
- Lead, coach, and manage the Canadian business development team.
- Set clear expectations for client contact, meetings, proposal activity, CRM use, and follow-up.
- Support the development of salespeople into stronger technical-commercial advisors.
- Lead regular sales meetings, pipeline reviews, and priority-setting sessions.
- Build accountability around quarterly and annual sales plans.
- Help the team focus on the right opportunities, not just more opportunities.
- Provide coaching on client strategy, communication, proposal positioning, and negotiation.
- Ensure the team is disciplined, responsive, customer-oriented, and aligned with Forged’s operating capacity.
Canadian Revenue Growth and Market Strategy
- Develop and execute the Canadian sales strategy in alignment with Forged’s annual plan.
- Build annual and quarterly Canadian sales plans.
- Identify priority markets, regions, clients, and service lines.
- Support growth across mining, environmental, geotechnical, infrastructure, water source, dewatering, and industrial drilling markets.
- Monitor market trends, competitor activity, pricing, and client demand.
- Help determine where Forged should grow, where it should hold position, and where it should decline work.
- Balance growth with equipment availability, crew capacity, operational risk, and margin expectations.
- Work with leadership to identify strategic opportunities and key accounts.
Margin Discipline and Commercial Oversight
- Ensure sales activity supports profitable growth, not just top-line growth.
- Review major opportunities for commercial fit, pricing strategy, execution risk, and margin quality.
- Support bid/no-bid decisions.
- Help sales and proposal staff understand how scope, schedule, tooling, standby, subcontractors, materials, and client risk affect margin.
- Review major proposals before submission.
- Support high-level commercial negotiations with clients.
- Ensure assumptions, exclusions, terms, and pricing structures are clear and commercially sound.
- Work with estimating, finance, and operations to improve pricing discipline.
- Help protect Forged from poorly scoped, underpriced, or operationally unrealistic work.
Key Client Relationships and Strategic Accounts
- Maintain strong relationships with major clients, engineering firms, mining companies, consultants, and repeat customers.
- Support sales representatives on strategic accounts.
- Attend senior client meetings where leadership presence is required.
- Help resolve client concerns, commercial issues, or scope alignment problems.
- Ensure client feedback is captured and brought back into the business.
- Build trust with clients through responsiveness, technical curiosity, honesty, and practical problem solving.
Proposal Oversight
- Work closely with the Proposal Coordinator, sales team, estimating resources, and operations.
- Oversee proposal priorities and workload.
- Support proposal strategy for larger or more complex pursuits.
- Review major proposals for scope, risk, pricing, assumptions, exclusions, and client fit.
- Improve proposal narratives, commercial language, and technical positioning.
- Ensure proposals are aligned with actual field execution capability.
- Support negotiation strategy after submission.
- Capture proposal lessons learned after wins and losses.
Awarded Work Transition and Operations Coordination
- Ensure the transition of awarded work from sales/proposal into operations.
- Confirm scope, pricing assumptions, client expectations, schedule, equipment needs, and key risks are communicated.
- Work with operations to understand schedule, capacity, equipment constraints, and crew availability.
- Maintain visibility on upcoming awarded work and potential bottlenecks.
- Support communication between sales and operations when client expectations, timing, or scope changes.
- Help ensure sales does not overpromise and operations is not surprised.
- Support post-project client follow-up and feedback.
CRM, Pipeline, and Sales Process Discipline
- Own the Canadian sales process and ensure the CRM is used consistently and accurately.
- Ensure the team follows the CRM lifecycle from lead through opportunity, proposal, award, closeout, and follow-up.
- Maintain accurate pipeline data.
- Ensure client notes, tasks, contacts, companies, opportunities, and proposal records are kept current.
- Work with the BD team to improve dashboards, reporting, and sales visibility.
- Use CRM data to identify stalled opportunities, weak follow-up, gaps in coverage, and proposal trends.
- Prepare useful monthly and quarterly sales updates for leadership.
- Build a simple and repeatable sales operating rhythm.
Location and Work Arrangement
The successful candidate will be expected to spend the first 3–6 months working from Regina / Emerald Park, Saskatchewan for onboarding, training, relationship building, and immersion in Forged’s operations, estimating, proposal workflow, CRM, and service lines.
After the initial training period, the role may be eligible for a remote or hybrid work arrangement depending on the candidate, performance, team needs, and travel expectations.
Regular travel across Canada will be required for client meetings, team support, project understanding, trade shows, and strategic pursuits.
Required Experience
- 10+ years of experience in sales, business development, account management, commercial leadership, or related technical service roles.
- Experience leading salespeople, business development teams, or commercial teams.
- Experience managing client relationships in a B2B, industrial, technical, resource, construction, or field-service environment.
- Strong understanding of relationship-based selling and long-cycle opportunities.
- Experience reviewing proposals, estimates, commercial terms, or client contracts.
- Experience working with operations, finance, estimating, or project delivery teams.
- Strong written and verbal communication skills.
- Ability to travel regularly across Canada.
Preferred Experience
Direct drilling experience is preferred but not required.
Preference will be given to candidates with experience in one or more of the following:
- Drilling services.
- Mining services.
- Environmental consulting or contracting.
- Geotechnical services.
- Construction services.
- Industrial services.
- Water, dewatering, or infrastructure services.
- Technical field services.
- Equipment-based service businesses.
- Proposal-driven or RFP-driven sales environments.
- CRM and pipeline management.
You Will Thrive in this Role At Forged If You:
The ideal candidate will be a strong commercial leader who can manage people, clients, priorities, and process.
You should be:
- Highly self-motivated.
- Customer-oriented.
- Disciplined and organized.
- Commercially strong.
- Comfortable holding people accountable.
- Practical and decisive.
- Curious enough to learn the technical side of drilling.
- Strong enough to lead senior client conversations.
- Humble enough to ask operations and estimating for input.
- Comfortable working in a fast-moving, entrepreneurial company.
- Able to make decisions without perfect information.
- Focused on profitable, executable work — not just sales volume.
- Make building strong trust-based relationships a priority.
- Develop your team and future leaders.
Why Join Forged:
- Be a vital contributor to a dynamic and growing organization.
- Join a highly collaborative engaged team that is laser-focused on safety.
- Thrive professionally within a supportive and innovative environment.
- Competitive total compensation.
Pay: $150,000.00-$220,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Wellness program
Work Location: Hybrid remote in Pilot Butte, SK
