Company Overview
ChiButtons is a Richmond BC-based brand specializing in high-quality button-making machines, components, and accessories. As we expand our digital and community footprint, we are seeking a talented, creative, and bilingual professional to join our team. This role combines creative content production with strategic social media management to enhance brand awareness, drive e-commerce traffic, and support local community engagement.
Position Overview
In this full-time role, you will lead the end-to-end process of content creation and platform management. You will be responsible for establishing and growing our brand presence across both domestic and international social media platforms, analyzing performance metrics, and converting digital engagement into website and in-store sales. Additionally, you will assist with day-to-day operations and help coordinate our interactive on-site workshops.
Key Responsibilities
- Social Media Strategy & Management:
- Lead the set-up, launch, and daily management of our official brand accounts on TikTok and Xiaohongshu (RED) from scratch.
- Maintain, optimize, and grow our established presence on Instagram and Facebook.
- Utilize scheduling tools (e.g., Hootsuite, Buffer) to ensure a consistent and strategic posting calendar.
- Multimedia Content Creation:
- Produce high-quality commercial product photography, photo editing/retouching, and engaging short-form videos (filming, editing, and uploading).
- Design compelling visual assets and graphics using Adobe Creative Suite (Photoshop, Illustrator) or CapCut.
- SEO & Digital Optimization:
- Conduct basic keyword research and implement SEO principles to maximize content visibility and search rankings on social platforms and search engines.
- Monitor channel engagement, respond to comments/inquiries promptly, and foster an active online community.
- Data Analysis & Conversion:
- Track and analyze campaign performance using Google Analytics and native platform insights; deliver data-driven adjustments to improve ROI and social-to-sales conversion rates.
- Operations & Event Support:
- Gain a thorough understanding of ChiButtons’ product lines and become familiar with our daily order fulfillment and shipping logistics.
- Assist in planning, setting up, and executing interactive, on-site marketing workshops, providing excellent bilingual service to local attendees.
Qualifications & Requirements
- Education: College diploma or Bachelor’s degree in Digital Media, Multimedia Production, Marketing, Communications, Graphic Design, or a related field.
- Experience: 1–2+ years of proven experience in social media management, content creation, or digital marketing. A comprehensive portfolio (photography, video edits, or graphic design samples) is strictly required upon application.
- Language Proficiency: Fluent in both English and Chinese (written and spoken). Must be capable of copywriting flawless, engaging bilingual social media posts and communicating comfortably with local clients.
- Technical Skills:
- Proficient with professional camera equipment and editing software (Adobe Photoshop, Illustrator, Premiere, or Final Cut/CapCut).
- Familiarity with social media management tools (Hootsuite/Buffer) and basic web analytics (Google Analytics).
- Understanding of SEO principles and e-commerce driving strategies.
- Core Attributes: Highly organized with strong attention to detail and proofreading skills. Excellent communication skills and the ability to work independently while collaborating seamlessly with the core business.
Work Schedule & Compensation
- Wage: $23.00 – $26.00 per hour (Commensurate with experience and portfolio evaluation).
- Type: Full-time.
- Hours:
- Monday, Wednesday, Thursday, Friday: 10:00 AM – 7:00 PM
- Tuesday: 3:00 PM – 7:00 PM
- (Note: Flexibility is required. Weekend availability will be necessary when on-site Workshop events are scheduled; weekday hours will be adjusted or compensated accordingly).
- Location: Richmond, BC (Near Bridgeport Road)
How to Apply
Please submit your Resume along with a link or attachment of your Portfolio.
We appreciate all applicants for their interest, however, only those shortlisted for an interview will be contacted.
Pay: $23.00-$26.00 per hour
Work Location: In person
