At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
S'more about the team
HelloFresh is looking for a Senior Manager, Product Strategy and Innovation to join our Product Innovation team as the ultimate champion for our customers. This role sits at the heart of our growth strategy, turning data into delight. You will be responsible for deep-diving into the customer journey, from the moment they browse our menu to the moment they take their first bite, identifying friction points and building the roadmap to solve them. You aren't just analyzing data; you are advocating for a world-class experience that keeps our customers coming back for seconds.
Lettuce share what this role will be responsible for
- Be the Customer Experience Expert: Monitor and analyze key customer metrics, including Retention, Net Promoter Score (NPS), and qualitative feedback, to identify trends and friction points throughout the customer lifecycle.
- Drive Hypothesis-Based Research: Use a scientific approach to identify opportunities for improvement. You’ll form hypotheses, gather data, and perform deep-dive research to prove (or disprove) what will move the needle for our customers.
- Lead Customer Advocacy: Act as the "Voice of the Customer" across the organization. You will partner with Culinary, Procurement, Tech, and Operations to build a compelling, data-backed case to invest in customer-facing improvements.
- Own Strategic Scoping: Build and maintain a comprehensive roadmap of customer improvement initiatives. You will be responsible for forecasting the retention impact of these projects and prioritizing them based on business value.
- Master Cross-Functional Stakeholder Management: Navigate a complex organizational structure to align different teams behind a unified customer vision, ensuring that "Customer First" isn't just a slogan, but a strategy.
- Bridge Operational & Financial Results: Much like an FP&A partner, you will bridge the gap between operational performance (e.g., delivery accuracy, food quality) and financial outcomes like Lifetime Value (LTV).
- All other duties, as assigned.
Sound a-peeling? Here's what we're looking for
- 6+ years of professional experience in Strategy, Management Consulting, Finance, or Marketing Analytics.
- 4-year degree in Business, Engineering, Statistics, or a related field; an MBA is a plus.
- A proven track record of using data to drive improvements or product roadmaps.
- Advanced proficiency in data visualization and a strong comfort level with using large data sets to extract your own insights.
- Experience with NPS and Voice of the Customer (VoC) metrics
- Experience leveraging AI tools to enhance analytical workflows, accelerate insight generation, and support data-driven decision-making
- Strong financial acumen: You understand how a 1% shift in retention impacts the bottom line and can speak "Finance" just as well as "Customer."
- You are:
- A strong communicator: You can tell a story with data that makes stakeholders want to take action.
- A critical thinker: You look past the "what" to find the "why" behind customer behavior.
- Emotionally Intelligent: You can empathize with the customer while remaining objective and data-driven.
- A proactive problem-solver: You don’t just report on friction; you design the solution to smooth it out.
- Collaborative: You thrive on working across departments to get big projects across the finish line.
Let’s cut to the cheese, this is why you'll love it here
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- RRSP Matching - Competitive RRSP matching program offered
- Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you'll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
#LI-HYBRID
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.
This is a posting for an existing vacancy. We are actively seeking to fill this position.
Toronto, ON Pay Range
$115,000—$125,000 CAD
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
