Director, Brand & Communications - Origins
Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well-being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest-quality ingredients from nature plus non-toxic alternatives and advanced science to create, high-performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.
WHAT WE’RE LOOKING FOR
The Director, Brand & Communications - Origins will take a leadership role in shaping Origins’ global brand direction - ensuring a cohesive experience across product, communication, retail, and cultural initiatives.
We are looking for a seasoned marketer with a passion for brand building, communication, and creative strategy.
This is a hybrid, 3 days in office role, based out of our Toronto office.
WHAT YOU’D BE DOING IN THIS ROLE
- Own the overall Origins global brand vision and positioning
- Translate the brand’s philosophy into a scalable brand strategy, creating layers of storytelling and impactful ways to connect with consumers
- Responsible for defining brand & communications direction, product positioning, PR strategies, seeding efforts, and other go-to-market tactics that will build engagement, talkability and purchase intent
- Lead seasonal narratives and campaign concepts
- Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond)
- Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams
- Lead Social Media team in developing content strategy, and engagement tactics
- Work closely with Art Director and Creative team to define the brand & creative approach for each brand
- Work with the Commercial team and support the creation of sell-in material, pitch decks, and beyond. Partner closely in planning and distribution discussions
- Act as key point of contact and ensure the business and key stakeholders are updated on projects, soliciting feedback and engagement when needed
- Build and mentor a small but high-impact team focused on creativity and agility. This will include Social Media, Brand, Communication, and Digital Brand Management.
SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE
- 10+ years of experience in brand - ideally within consumer brands, startups, or agencies. You should have a strong understanding of the beauty industry and consumer sentiment with extensive branding knowledge as related to other industries such as fashion, lifestyle, etc.
- 5+ years of people management and /or leadership experience is required
- Proven experience building brands from early stages or leading rebrands
- A strong storyteller with excellent written and verbal communication skills
- Strategic thinker with a highly creative eye and strong cultural instincts
- Comfortable operating in ambiguity and moving quickly in a test-and-learn environment
WANT TO JOIN US?
Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3
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