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- Weekends as needed
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- Microsoft Word
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National Director of Sales & Marketing

MasterBUILT Hotels Ltd.
Calgary, AB

Quick apply

Job details

Full-time

Skills

Microsoft Powerpoint
Bilingual
Microsoft Word
CRM software
French
Microsoft Excel
Microsoft Outlook
Sales
Data analysis skills
English
Research
Microsoft Office
Presentation skills
Bachelor's
Hospitality Management
MailChimp
Business
Leadership
Communication skills
Marketing
Negotiation
Hotel experience
Strategic planning

Full job description

MasterBUILT® Hotels develops, builds, manages and invests in best-in-class, select service hotels across Canada. MasterBUILT lives and breathes hospitality, developing more ground up hotels than other company in North America. As a Platinum winner of Canada’s Best Managed Companies, MasterBUILT believes in investing in the development of talented people with a passion for delivering exceptional results and a desire to learn and grow.

NEW OPPORTUNITY:

NATIONAL DIRECTOR OF SALES & MARKETING

MasterBUILT Hotels is seeking a dynamic National Director of Sales & Marketing to lead our sales and marketing strategy across the company and its portfolio of owned and/or managed properties. This role is focused on driving revenue growth, increasing Average Daily Rate (ADR), and supporting hotel General Managers in achieving their financial and operational goals. The ideal candidate is a strategic and hands-on leader with deep knowledge of the hotel industry, strong commercial acumen, and a proven track record of innovative revenue growth strategies.

RESPONSIBILITIES:

Strategy

Develop and implement annual corporate strategic sales and marketing plan to support organizational objectives and key results (OKRs) inclusive of pricing recommendations, product positioning and revenue forecasting
Lead and participate in the annual department budget process to support OKRs as well as to maintain operations within department
Lead the development and implementation of hotel marketing plans to achieve target financial positioning for portfolio of owned and/or managed hotels, inclusive of pricing, sales targets, identifying target groups, and revenue forecasting
Track and report on key sales and marketing metrics / analytics for corporate and portfolio of owned and/or managed hotels to identify opportunities for performance outcome or cost control, including sales statistics, competitive market analysis, market positioning, marketing trends and marketing return on investment (ROI) tracking
Monitor hotel performance and move proactively in business levels are below budget and are forecasted to be down in business. Lead in the creation of action plans to develop and implement short- and long-term revenue-generating solutions.

Leadership

Act as a key member of the leadership team, provide strategic insight into market trends, growth opportunities, and revenue optimization.
Provide overall leadership and guidance to team members, including overseeing performance and development

Mentor, and align high-performing Sales and Marketing teams under a unified revenue strategy, fostering accountability, collaboration, and a shared focus on revenue growth
Facilitate and participate in cross-functional collaboration with operations, sales, marketing and revenue teams to ensure alignment on initiatives and outcomes

Oversee development, implementation and maintenance of department programs, processes and procedures, including training within department and at the hotel level
Provide insight into trends to support executive and senior leadership decision-making, as well as action-planning and execution within the team

Foster a culture of creativity, experimentation, and forward-thinking within the marketing team, all with a focus on revenue generation
Ensure a cohesive approach between sales, marketing, and revenue management to maximize financial results

Sales & Marketing

Oversee the development and execution of marketing and sales activities for the portfolio of owned and/or managed hotels to maximize sales during market entry, peak periods and stimulate off-peak periods
Oversee the development and preparation of sales and marketing campaigns for the company and its portfolio of owned and/or managed hotels to maximize marketing ROI

Support revenue managers and hotel general managers to optimize pricing, inventory, and distribution strategies.

Professionally represent corporate and hotels in community and industry organizations and events as required, as well as planning and coordinating events

QUALIFICATIONS:

Experience Required

Minimum 8–10 years of progressive experience in hotel sales, marketing, or revenue management, with experience leading multi-property teams
Proven ability to develop and execute innovative marketing campaigns
Demonstrated knowledge and understanding of the hotel landscape, revenue strategies, and distribution channels
Bilingual in French and English is an asset
Microsoft Office – proficient with Outlook, Word, Excel, PowerPoint
Experience with CRM tools (i.e. MailChimp, HubSpot and Salesforce) as well as analytics tools

Mission Critical Competencies

Demonstrated business and financial acumen and ability to translate business priorities into strategic initiatives
Demonstrated leadership skills including strategic planning, gaining and sustaining buy-in, coaching and mentoring, team building and training
Demonstrated success as a persistent sales hunter and closer
Ability to effectively execute and manage projects as well as competing priorities and deliver on results, holding themself and others accountable
Ability to take both a proactive and creative approach to identifying needs and solutions and independently acting on them
Strong business and creative writing and reporting skills
Strong communication, interpersonal and presentation skills; ability to collaborate and communicate effectively with stakeholders at all levels
Exceptional dispute management and negotiation skills
Demonstrated planning, research, data analysis skills
Ability to demonstrate being both a leader and team player
Demonstrates strong attention to detail
A fun, positive attitude with a sense of humour

Desired Education

Bachelor’s Degree in business, or hospitality management considered an asset

WORKING CONDITIONS:

Willingness to work a flexible schedule
Willingness to travel extensively across hotel properties, ability to travel up to 20% of time
May require weekend and evening work in order to achieve deadlines and projects as determined by executive management

MASTERBUILT OFFERS:

A corporate culture that our employees describe as: Entrepreneurial, Results Focused, Relationship Oriented, Supportive of Growth & Learning, Collaborative, Empowering and Fun
An opportunity to put your creativity to work: we want to be the trend setters, not the ones fighting to catch up
A flexible benefits package that recognizes various personal/family situations
A rewarding culture to maintain and add value to
A supportive management team who walks the talk
A cooperative management team that is strategic and forward thinking

TO APPLY:

To apply send all resumes to https://masterbuilthotels.bamboohr.com/careers/940. We thank all applicants for their submissions, but only those deemed qualified by our hiring manager will be contacted. No phone calls please.

Quick apply

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National Director of Sales & Marketing

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