Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Embedded Developer who will be responsible for designing, writing, and testing firmware for next-generation battery-powered IoT devices that are redefining how fleets track and manage their assets. Working on the GOAnywhere product line — one of Geotab's most strategically significant platforms — you will bring deep embedded expertise, a hands-on builder's mindset, and the intellectual curiosity to solve problems others haven't encountered before. If you love low-level firmware development and are keen to join an industry leader shaping the future of connected transportation — we would love to hear from you!
As a Senior Embedded Developer, your key area of responsibility will be developing, testing, and maintaining C-based firmware for Geotab's GOAnywhere asset tracking devices — battery-powered IoT hardware deployed on tractor-trailers and other commercial assets. You will own firmware development end-to-end: from architectural input and implementation to unit testing, integration testing in real and simulated environments, and commercial deployment. Your day-to-day will include sprint-based development tracked in Jira, daily standups with a team of 6–8 developers, and hands-on debugging using hardware lab setups. You will contribute to code reviews, maintain technical documentation, and actively leverage AI tools to accelerate your development workflow.
You will work closely with the Hardware team on electronics-level decisions and debugging, the Gateway team to ensure seamless device-to-cloud connectivity, the Test Automation team to build reliable CI/CD pipelines for firmware releases, and product stakeholders to ensure new features meet design requirements. You will also have the opportunity to mentor interns and junior engineers on the team. To be successful in this role you will be a self-motivated engineer who thrives with ownership and minimal hand-holding, brings a breadth of embedded experience across diverse domains, and approaches problems with practical curiosity rather than narrow specialization. A background in consulting, small-company environments, or non-automotive embedded fields is a distinct advantage.
Develop an in-depth understanding of Geotab IoT device firmware (GOAnywhere, extensible product, asset trackers) and how various modules work.
Perform firmware development, including architectural input, in the required area of expertise (modem, GPS, vehicle data, security, etc.) using C and other standards required by the RTOS and per Geotab's development standards.
Write unit tests and perform integration and system-level testing in both real and simulated vehicles to demonstrate that new features meet design requirements.
Conduct comprehensive testing and code reviews to ensure that industry coding standards are followed.
Debug firmware issues and identify areas for code improvements.
Maintain up-to-date documentation for all areas of responsibility.
Contribute to the design and testing of embedded hardware as required.
Maintain and improve testing tools and processes, ensuring that new releases perform as expected.
- Diploma or degree in Computer Science, Electrical Engineering, Software Engineering, or a related field; an equivalent combination of education and practical experience will be considered.
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5+ years of hands-on embedded firmware development experience, with a demonstrated track record of end-to-end ownership from requirements to production deployment.
Proficiency in C and strong familiarity with RTOS environments; experience with Zephyr is strongly preferred, FreeRTOS is also valued.
Solid understanding of microcontroller design, firmware build chains, CI/CD methods, and data structures and design patterns common to resource-constrained embedded systems.
Ability to read schematics and component data sheets; understanding of underlying electronics sufficient to influence firmware development and debugging decisions.
Experience across a breadth of embedded domains — consulting, small companies, or industries such as medical devices, industrial IoT, defense electronics, consumer hardware, or wearables — is strongly preferred over a narrow automotive-only background.
Experience with low-power firmware design is a meaningful asset.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
This posting is for an existing vacancy.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
- The above are offered to full-time permanent employees only
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at
[email protected]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy.
The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
Hiring Range
$104,400—$135,700 CAD
