Manager, Partnerships & Sponsorship Sales
Location: Toronto, ON (Currently Hybrid – 2 days in office, 3 days remote), will consider other locations both in Canada and the United States - fully remote
Job Type: Full-time, Permanent
Salary: $60,000
About Anthem Sports & Entertainment
At its core, Anthem Sports & Entertainment is about connecting fans to the content they care about most. Through a diversified portfolio of sports and entertainment networks, Anthem delivers live events, original programming, and curated premium content across every major distribution platform. Our strength lies not just in reach, but in our ability to create, own, and distribute content that drives sustained engagement. Our diverse portfolio of television channels and digital platforms, including GameTV, Hollywood Suite, TNA Wrestling, and AXS TV. We deliver premium content in sports, entertainment, movies, music, and more across North America.
The OpportunityAnthem Sports & Entertainment is seeking a driven, entrepreneurial, and highly motivated Manager, Partnerships & Sponsorship Sales to join our growing commercial team based in Toronto. This role will focus on developing sponsorship, advertising, and partnership opportunities across Anthem’s portfolio of premium sports and media properties, including TNA Wrestling, FIGHT Network, Game+, and associated digital, FAST, streaming, and live event platforms. The ideal candidate has a passion for sports, media, and entertainment, strong prospecting skills, and an established network of brand and agency relationships within the Canadian marketplace. This individual will play a key role in identifying new business opportunities, building customized partnership programs, and generating revenue through strategic sponsorship sales. This is a highly sales-focused role requiring a proactive hunter mentality. The successful candidate will leverage existing relationships throughout the Canadian marketplace while also conducting significant outbound prospecting and cold-calling efforts to develop new business opportunities and drive revenue growth across Anthem Sports & Entertainment's portfolio of properties.Key Responsibilities
- Generate qualified sponsorship and advertising opportunities by leveraging existing relationships, conducting outbound prospecting, cold calling, networking, and business development efforts throughout Canada.
- Build and maintain relationships with Canadian brands, agencies, media buyers, sponsorship decision-makers, and experiential marketing firms.
- Build and maintain a robust pipeline of qualified prospects across key categories including automotive, financial services, telecommunications, QSR, retail, travel, technology, gaming, and consumer packaged goods.
- Conduct a high volume of weekly sales outreach activities, including calls, meetings, presentations, and new business pitches.
- Identify and cultivate relationships with experiential and activation agencies that can integrate Anthem properties into broader client marketing programs.
- Develop and execute strategic account plans designed to convert prospects into long-term partners.
- Assist senior sales leadership with partnership development, proposal creation, negotiations, and closing opportunities.
- Prepare sales presentations, proposals, pricing packages, and partnership recap reports.
- Support partner activation planning and client servicing for live events and broadcasts
What We’re Looking For
- 3–5+ years of experience in sponsorship sales, media sales, sports marketing, advertising sales, or partnership development.
- Demonstrated success in cold calling, prospecting, and generating new business opportunities.
- Established network of relationships within the Canadian marketing, sponsorship, advertising, agency, and brand communities strongly preferred.
- Proven ability to open doors, secure meetings, and develop opportunities through both existing relationships and outbound sales efforts.
- Track record of meeting or exceeding revenue goals in a highly competitive sales environment.
- Comfortable making a high volume of outbound calls and conducting proactive business development activities on a daily basis.
- Strong understanding of integrated marketing, sponsorship activation, and media partnerships.
- Excellent presentation, communication, and negotiation skills.
- Proficiency in Microsoft PowerPoint, Excel, Outlook, and CRM platforms.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Self-starter who thrives in an entrepreneurial and fast-paced environment.
- Ability to work independently while collaborating effectively across departments.
- Willingness to travel throughout Canada and occasionally the United States as business needs require.
- Sports, entertainment, television, streaming, or media industry experience.
- Experience selling integrated sponsorship packages that include live events, broadcast, digital, social media, and hospitality assets.
- Knowledge of the Canadian sports, media, and advertising landscape.
- Existing relationships with Canadian agencies, brands, sponsorship buyers, and experiential marketing firms.
How to Apply
Send your resume to: [email protected]
Anthem Sports and Entertainment is committed to diversity and clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email [email protected] to make arrangements. If you have questions or feedback regarding accessibility at Anthem Sports and Entertainment, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Artificial intelligence may be used to assess parts of your application.
Only candidates selected for interview will be contacted.
Pay: $60,000.00 per year
Work Location: Hybrid remote in Toronto, ON M5J 2V5
