Alliston, On Sales and marketing manager (senior home) Jobs – 2 Openings This Week

Marketing and Sales Manager
Living Water Retirement Residence —Collingwood, ON
- From $55,000 a year
- Full-time
- CRM software
- Sales
- Communication skills
Quick apply

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Marketing and Sales Manager
Living Water Retirement Residence —Collingwood, ON
The Marketing & Sales Manager is responsible for driving occupancy growth and revenue through lead generation, sales conversion, community outreach, referral…
From $55,000 a year
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Marketing and Sales Manager

Living Water Retirement Residence
Collingwood, ON

Quick apply

Job details

Full-time

Skills

CRM software
Sales
Digital marketing
Communication skills
Driving Licence
Time management

Full job description

Position Summary

The Marketing & Sales Manager is responsible for driving occupancy growth and revenue through lead generation, sales conversion, community outreach, referral development, event marketing, and digital marketing initiatives. The position manages the entire sales funnel from initial inquiry through, move in date, and works collaboratively with Management team to ensure an exceptional prospect and family experience.

Key Responsibilities

Sales & Lead Management

Manage all inbound inquiries by phone, email, text, website, social media, and walk-ins.
Respond to all inquiries within established response-time standards.
Qualify prospects based on needs, care requirements, decision-makers, timing, and financial considerations.
Maintain accurate CRM records and detailed prospect notes.
Categorize leads into hot leads, tours scheduled, 1–3 month prospects, 3–12 month prospects, respite inquiries, second tours, third tours, and lost opportunities.
Develop and execute follow-up plans for all prospects.

Tour Management & Sales Conversion

Conduct professional tours that highlight community culture, amenities, care services, and resort-style living.
Utilize consultative selling techniques and needs-based discovery.
Address objections and concerns while supporting families through the decision-making process.
Coordinate second and third tours, family meetings, and lunch experiences.
Secure deposits and signed residency agreements.
Maintain knowledge of competing retirement communities and market trends.

Community Outreach & Referral Development

Build relationships with hospitals, rehabilitation centres, physicians, home care providers, community agencies, and senior service organizations.
Conduct community presentations and educational seminars.
Coordinate group tours and networking events.
Maintain referral source tracking and relationship management.

Marketing & Event Promotion

Assist with social media, digital marketing campaigns, website lead management, online reviews, and reputation management.
Promote all residence events, including open houses, educational sessions, and community engagement activities.
Monitor lead flow and notify leadership of significant changes in inquiry volume.
Participate in development and execution of annual marketing plans.

Respite Program Development

Manage respite initial inquiry, update Director of Wellness after initial services and cost. Ensure DOW has all required information to follow up
Conduct respite tours and secure respite agreements.
Collaborate with management team to ensure exceptional respite experiences.

Reporting & Analytics

Prepare weekly, monthly, and quarterly sales reports.
Monitor lead sources, conversion ratios, occupancy trends, referral performance, and marketing effectiveness.
Utilize CRM reporting and automation tools wherever possible.

Key Performance Indicators (KPIs)

Occupancy growth
Inquiry-to-tour conversion rate
Tour-to-deposit conversion rate
Deposit-to-move-in conversion rate
Respite-to-permanent resident conversion rate
Lead response times
Referral partner growth
Event-generated leads
Marketing campaign effectiveness
Overall occupancy targets

Qualifications

Minimum 3 years of sales experience.
Experience in retirement living, healthcare, hospitality, real estate, or related industries preferred.
Strong consultative selling and relationship-building skills.
Excellent verbal and written communication skills.
Experience with CRM systems and sales reporting.
Knowledge of digital marketing and social media platforms.
Strong organizational and time-management abilities.
Valid driver's license and reliable transportation.

Additional Earnings:

Commission on move ins

Pay: From $55,000.00 per year

Work Location: In person

Quick apply

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