Welcome to Base31!
We are excited to announce we have a fourteen (14) month contract available for our Director of Programming & Events. This is a great opportunity for someone who is looking to join the Base31 team in an important and impactful role, leading strategic planning and execution of concerts, public programs, and third-party events across Base31’s venues, including the Drill Hall, Sergeants Mess Hall, The Commissary Stage, as well as key additional spaces.
This role oversees large-scale event operations, front-of-house staffing models, guest experience quality, safety standards, and cross-site activation. In this role you play a critical part in shaping the programming roadmap, ensuring operational feasibility, and stewarding the financial performance of the event delivery model.
You will be part of a great team, working collaboratively with Marketing, Visitor Experience, Food + Beverage, Site Operations, and Finance to deliver exceptional programs, support a cross-functional strategic plan, and focus on meeting organizational goals.
The Director serves as a senior representative of Base31 with promoters, artists, producers, local tourism leaders, and event partners, with a focus on championing our vision at a high level, and responsibility to provide an exceptional experience in all aspects of stakeholder engagement, that is safe and always memorable.
The Director of Programming and Events leads a multidisciplinary team, who are highly skilled and manage all front of house programming.
Key Responsibilities
Strategic Leadership & Program Development
Develop and execute a comprehensive annual programming and event services strategy aligned with organizational objectives, revenue targets, budget and brand positioning.
Oversee the design, planning, and profitability of all events, ensuring alignment with Base31’s vision and visitor experience standards.
Lead the launch and growth of Base31 Event Services over time, establishing scalable systems and processes for long-term success.
Drive innovation in event design, sustainability practices, and customer engagement to enhance Base31’s competitive advantage.
This is a dynamic, high-impact leadership role requiring strategic thinking, operational expertise, and a commitment to innovation, collaboration, and continuous improvement.
Operational Excellence
Establish and enforce operational policies, event execution, and a high-quality standard for all events and stakeholder experiences across multiple venues.
Leadership of the operational roadmap for concerts, third-party events, public activations, and weekday programming - ensuring operational feasibility, resource planning, and readiness.
Weekly programming innovation and support with a focus on events, and third-party viability strategies
Utilize and optimize technology platforms, including CRM systems, ticketing platforms, and event management tools.
Ensure compliance with regulatory requirements and industry best practices for security, health & safety, accessibility, and sustainability.
External engagement with stakeholders Team Leadership & Talent Development
Build and lead a high-performing team, including full-time, part-time, and seasonal staff, fostering a culture of accountability, collaboration, and continuous learning.
Departmental calendar creation with a focus on deliverables and timeline
Alignment with revenue strategies, and budget management.
Provide mentorship and professional development opportunities to managers and frontline staff.
Champion diversity, equity, and inclusion initiatives within the team and across event operations. Organizational Impact
Serve as a key member of Base31’s leadership team, contributing to organizational strategy, culture, and cross-functional initiatives.
Ownership of event execution standards, FOH operations, staffing structures, safety systems, and guest experience outcomes across all venues.
Represent Base31 as a senior leader in external engagements, partnerships, and industry forums.
Setting the way for standardized models, SOPs, risk management assessment, new ways of working, development of frameworks, and right-sizing our projects with our site.
Stakeholder & Community Engagement
Cultivate strategic relationships with partners, vendors, and stakeholders within the PEC tourism and event economy.
Act as an ambassador for Base31, strengthening its reputation and influence in the regional and national event landscape.
Interested in Base31? Please take a peek at our website www.base31.ca
Base31 is an equal opportunity employer that encourages you to show up and be your unique authentic self each day. Should you require accommodation at anytime through our recruitment process please just let us know! We promote a violence and harassment free workplace.
Pay: $90,000.00-$105,000.00 per year
Benefits:
- Casual dress
- Company events
- Flexible schedule
- Mileage reimbursement
- On-site parking
Work Location: In person
