Regional Sales Manager - Auctions/Heavy Equipment
Modern People Solutions (MPS) is a Fractional HR and Recruitment Advisory firm supporting not-for-profits, professional practices, equipment dealerships and small-to-mid sized businesses across Canada.
We function as an outsourced HR and recruitment department – helping organizations reduce stress, build high-performing teams, and implement people strategies that drive revenue and impact.
We are proud to support a well-established and growing organization in the industrial auction industry in their search for a Regional Sales Manager.
About the Company
Our client is one of Canada’s leading independent auction companies, now part of a growing, multi-location auction group. Based in Ontario (based out of North Toronto or up to an hour north of Toronto), they host large auction events throughout each month.
This is an opportunity to lead a thriving auction business within a larger, growing organization – driving growth, shaping industrial sales strategy, and playing a high-impact role in a dynamic team’s continued success.
What does the Opportunity Look Like?
We’re looking for a strategic, results-driven leader with deep expertise in the industrial equipment space, strong financial acumen, and sharp market insight – someone who knows how to optimize operations, drive revenue growth, and lead a high-performing sales team to consistently strong results. This is a player-coach role: you’ll carry your own consignment relationships while building and leading a team.
As Regional Sales Manager, you’ll drive new business development across a wide range of industries, including construction, oilfield, equipment sales and rental, mining, transportation, utilities, and government – building long-term customer relationships and sourcing new accounts through networking, cold calling, direct mailing, targeted advertising, and other proactive prospecting methods. A core focus of this role is securing industrial equipment consignments to fill the auction yard ahead of each sale, working closely with major local consignors to keep the pipeline strong. You’ll attend auction and trade shows to build your network and represent the business.
You’ll bring hands-on experience managing inventory and inventory turns, evaluating equipment for potential acquisition, and using budgeting and forecasting to guide sales planning and commercial strategy. Tracking performance against KPIs will be central to how you measure success and adjust course.
Beyond individual sales activity, you’ll recruit, train, mentor, and motivate a team of onboarded sales representatives, setting targets and holding the team accountable to results.
What are we Looking For
- 5+ years of sales management experience in heavy equipment, heavy machinery, construction equipment, industrial equipment, or capital equipment sales
- Proven track record leading and developing a team of sales representatives
- Hands-on experience managing inventory, inventory turns, and evaluating equipment acquisitions
- Strong negotiation, relationship-building, and territory management skills
- Comfortable with a hybrid of strategic planning and hands-on, floor-level leadership
- Valid driver’s license and ability to travel within the Ontario territory
- Strong understanding of machinery valuation, bidding processes, and market dynamics
- Background working for an equipment dealership
- Existing network of consignors/buyers in the construction, oilfield, or mining sectors
What’s in It for You
- The chance to lead a team and shape sales strategy for a growing region
- Direct influence over the equipment mix that drives your own sales results
- Base salary plus performance-based incentives
- A stable, established organization with room for continued growth
Location: North Toronto/Innisfil
Salary Range: $100,000-$140,000
Artificial intelligence is not used to screen, assess, or select candidates for this position.
Pay: $100,000.00-$140,000.00 per year
Work Location: In person
