Who Are We?
Kiokii Inc is a premier one-stop retail platform offering Asian trendy products in North America. We provide a huge selection of high-quality and top-hit products from Asia including cosmetics, skincare, beauty, accessories and lifestyle. With our rapid growth, we have 23 stores in Canada to-date and more to come!
About the Role
We are looking for a strategic, analytical, results-driven, and customer-obsessed Ecommerce Manager to lead and scale our digital sales channels. You will oversee the end-to-end management and performance of our ecommerce platform and be responsible for optimizing the online shopping experience, increasing conversion rates, and driving revenue growth across our ecommerce platforms. This role is perfect for a hands-on, strategic thinker who is passionate about beauty, understands digital commerce, and thrives in a fast-moving, culturally rich retail environment.
You will be responsible for curating and optimizing the customer journey from homepage to checkout while collaborating cross-functionally to drive digital sales, boost brand visibility, and deliver a seamless omnichannel experience.
Ecommerce Strategy & Operations
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Develop and execute the overall ecommerce roadmap to achieve traffic, conversion, and sales targets
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Own the day-to-day operations of the ecommerce platform (Shopify), ensuring uptime, smooth navigation, fast load times, and mobile optimization
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Set standards for product listing accuracy, categorization, site merchandising, and seasonal refreshes
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Ensure consistent brand storytelling and visual merchandising across the site
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Lead UX/UI enhancements, A/B testing, and new feature implementations
Performance & Analytics
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Monitor, analyze, and report on KPIs including traffic, sales, AOV, bounce rate, customer acquisition cost, conversion rate (CRO), customer lifetime value (LTV), and ROAS
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Identify and implement strategies to drive traffic and improve conversion across all funnels
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Provide weekly and monthly performance dashboards with actionable insights
Digital Marketing & Sales Growth
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Collaborate with the Marketing team to drive traffic, increase AOV, and boost customer acquisition and retention
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Lead integrated campaigns across SEO, SEM, paid ads, email marketing, social media, and affiliate channels
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Monitor and optimize key performance metrics (traffic, ROAS, CAC, conversion rate, bounce rate)
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Coordinate promotions, bundles, launches, and online-exclusive offers aligned with market trends and seasonal plans
Customer Experience Optimization
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Enhance the end-to-end customer journey by leading O2O (Online-to-Offline) strategies that deliver a seamless experience across digital and in-store touchpoints.
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Implement personalization, chat, loyalty (Smile.io), and upsell tools to improve engagement
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Partner with the Customer Experience team to monitor feedback and resolve escalated issues quickly
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Continuously collect customer data to inform future experience improvements
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Lead implementation of tools or systems that enhance the shopping experience (chat, loyalty, personalization, etc.)
Inventory & Fulfillment Coordination
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Collaborate with Logistics and Retail Operations strategically and identify & resolve gaps in inventory availability, overselling, and backorder management
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Optimize return and exchange processes to support customer satisfaction and efficiency
Budgeting & Cost Management
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Develop, manage, and optimize the ecommerce budget, allocating resources effectively across paid channels, tech tools, and operations
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Identify cost-saving opportunities in logistics, digital advertising, and platform usage
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Report monthly and quarterly on digital P&L, highlighting trends, insights, and opportunities for efficiency
Growth & Innovation
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Evaluate and integrate new ecommerce technologies (apps, tools, plugins) to enhance functionality and performance
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Keep up with beauty trends and digital shopping behaviours to inform innovation
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Test and launch new initiatives such as subscriptions, bundles, preorder drops, or exclusive online offers
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Stay ahead of ecommerce and beauty industry trends while championing the unique impact of Asian beauty culture to position Kiokii Inc. as a digital leader in Asian beauty retail.
Team Leadership & Collaboration
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Lead and mentor the ecommerce team and external vendors, fostering collaboration and accountability
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Align and collaborate with cross-functional teams including Marketing, IT, Finance, and Retail to drive shared goals and campaign execution
What We're Looking For
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Bachelor’s degree in Business, Marketing, Ecommerce, or a related field
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5+ years of experience in ecommerce management, preferably in beauty, lifestyle, or consumer retail
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Deep understanding of Shopify or Shopify Plus, able to manage backend operations, and have proven success driving DTC growth and conversion through the platform
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Relevant credentials such as Google Analytics Individual Qualification (GA4), Advanced Google Analytics Certificate, Shopify Foundations Certification, and Google Data Analytics Professional Certificate.
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Basic knowledge of Liquid/HTML/CSS, and proficiency with digital tools including Looker/BI platforms, and Smile.io, and project management tools such as Monday or Miro.
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Strong knowledge of SEO, SEM, UI/UX design, and digital merchandising best practices
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Exceptional project management, vendor management, leadership, and organizational skills
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A strong eye for customer behavior, content presentation, and market trends
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Passion for the beauty industry and cultural awareness of the retail beauty space is a major asset
Vacancy type: Backfill
Kiokii Inc. is an equal opportunity employer. If you require accommodation during the interview process, please contact Human Resources.
The Company utilizes AI-assisted technology in the initial screening of resumes to enhance efficiency and consistency in the recruitment process. This technology does not make hiring decisions independently. All applications are subject to human review prior to any employment decision.
