Work Arrangement: Hybrid (Home Office/Richmond Hill Office)
#LI-Hybrid
At Mazda, we love sharing the beautiful machines we craft with the world. But even more, we love building relationships with the people who help make it all possible. We are a team of passionate car fanatics with an incurable love affair with the road. We continually strive to challenge the status quo and make it our mission to put people, quality, and experiences before transactions. If you possess an unwavering commitment to delivering service excellence and a strong desire to shatter industry stereotypes, Mazda Canada is looking for you.
Reporting to the National Manager, Digital Innovation, the Specialist, Community Management will help shape how our brand engages with owners, fans, and enthusiasts across social media and online communities. You’ll be the frontline voice of Mazda Canada — building relationships, supporting major launches, surfacing great user‑generated content, and keeping a close pulse on sentiment and emerging conversations. The Specialist will help turn passive followers into active advocates by fostering authentic conversation, surfacing insights, and product storytelling.
Essential duties include but are not limited to:
- Engage with customers and fans across Mazda Canada’s social channels, responding quickly and in a brand‑aligned tone.
- Build authentic relationships and identify advocates, superfans, and standout User-Generated Content (UGC) creators.
- Monitor forums, groups, and broader conversations to understand owner sentiment and emerging themes.
- Support vehicle and campaign launches through proactive engagement, FAQs, and insights.
- Curate and organize high‑quality UGC for brand storytelling, including rights management.
- Track engagement metrics, sentiment trends, and recurring questions to inform internal teams and create action plans.
- Help manage sensitive topics and escalations in collaboration with internal teams.
Qualifications (Experience, Knowledge & Skills Required):
- Post-secondary education in Communications, Public Relations, Marketing, or a related discipline.
- 2–3 years of professional experience in community management, social media, customer engagement, or a related role (agency and/or corporate experience considered).
- Strong written communication skills, with the ability to adapt tone and messaging for different audiences and platforms while staying aligned to brand voice.
- Demonstrated problem-solving, critical thinking, and sound judgment when prioritizing and escalating sensitive or high-impact issues.
- Hands-on experience with major social platforms (e.g., Facebook, Instagram, YouTube, LinkedIn).
- Experience with third-party tools (e.g., Hootsuite, Sprinklr, Sprout Social, Emplifi) is an asset.
- Experience monitoring and reporting on social KPIs and community engagement metrics; comfort translating data into clear, actionable insights.
- Customer-first mindset with professionalism, empathy, authenticity, and attention to detail.
- Ability to collaborate cross-functionally across internal departments to investigate and triage customer concerns and close the loop.
- Bilingual in French and English (spoken and written) is strongly preferred.
This posting is for a new contract position at Mazda Canada.
Hiring Hourly Range for position: $29.50 - $37.20/hr CAD. The hourly rate offered will consider the successful candidate’s experience, skills, and competencies, and will be set in a manner that supports fair and consistent internal equity practices.
Note that AI may be used in the initial stages of the recruitment process.
Mazda Canada Inc. is an Equal Opportunity Employer and upon request by the applicant, accommodations will be provided in all parts of the hiring process.
Mazda Canada Inc. is an Employer Partner of the Canadian Center for Diversity and Inclusion, Diversio, Empowering Auto Conference and Equitek Employment Solutions. Our Charity Partners are Indspire and Pathways to Education.
Mazda Canada Inc. is proud to be a part of Canada's Top 100 Employers! We have also been included in the Top 100 Greater Toronto Area Employers for 11 years consecutively.
Click here (https://www.mazda.ca/en/careers/) to learn more about us and be sure to check out our Mazda People Advantage Wheel!
Thank you for your interest in this position!
