About Us
We are a growing provider of commercial fire protection and life safety services serving businesses and properties throughout the Greater Toronto Area.
We work with commercial, industrial, multi-residential, institutional, and property management clients to help maintain their fire and life safety systems through reliable inspections, service, maintenance, repairs, and related fire protection solutions.
Our focus is on responsive service, strong client relationships, and becoming a trusted long-term fire protection partner for our customers.
The Opportunity
We’re looking for an experienced and motivated Sales Representative – Fire Protection to join our team.
This is a hybrid sales role for someone with a strong background in business development who is comfortable generating their own opportunities, building relationships with prospective clients, and managing the full sales process from initial outreach through to closing.
You’ll spend part of your time in the office developing new business through outbound calls, email campaigns, lead generation, and prospecting, while also travelling throughout the GTA to meet prospective clients, conduct site visits, identify opportunities, and develop new commercial accounts.
You will target a variety of potential clients, including property management companies, commercial and industrial facilities, warehouses, condominiums, multi-residential properties, retail facilities, and other businesses requiring ongoing fire protection services.
The ideal candidate has 3+ years of sales or business development experience, preferably within fire protection, life safety, building services, facilities management, or another B2B service environment.
What You’ll Do
- Conduct outbound cold calls to prospective commercial clients.
- Generate new fire protection and life safety opportunities through targeted prospecting.
- Plan and execute email campaigns to generate new business.
- Research and identify prospective clients within key commercial markets.
- Build relationships with property managers, facility managers, building owners, operations teams, and other key decision-makers.
- Qualify prospective clients and identify their current fire protection service requirements.
- Book, attend, and lead sales meetings with prospective clients.
- Conduct site visits to understand client requirements and identify service opportunities.
- Develop opportunities for recurring inspection, testing, maintenance, repair, and fire protection services.
- Prepare and present proposals, pricing, and recommended service solutions.
- Manage opportunities throughout the full sales cycle, from initial prospecting through closing.
- Follow up consistently with prospective clients to move opportunities through the sales pipeline.
- Identify opportunities to expand services within existing and prospective accounts.
- Maintain accurate prospect, opportunity, and activity information within the CRM.
- Track outreach, pipeline, and sales performance and continuously refine your approach.
- Collaborate with service technicians, operations, and management to ensure proposed solutions meet client requirements.
- Represent the company professionally at client meetings, site visits, networking opportunities, and throughout the GTA.
Who You Are
- You have 3+ years of sales, business development, or account acquisition experience.
- Previous experience in fire protection, fire and life safety, building services, facilities management, security, HVAC, electrical, mechanical, or another related B2B service industry is strongly preferred.
- You have experience with outbound prospecting and are comfortable making cold calls.
- You understand how to develop new business rather than relying solely on inbound leads.
- You are confident leading sales meetings and communicating with property managers, facility managers, business owners, and other decision-makers.
- You are comfortable conducting site visits and identifying client needs and potential service opportunities.
- You are motivated by targets, commission, and building new business.
- You are persistent and comfortable with consistent prospecting and follow-up.
- You are organized and capable of managing multiple opportunities at different stages of the sales cycle.
- You are comfortable working independently and taking ownership of your pipeline.
- You are tech-savvy and comfortable using CRM systems, email outreach tools, and other sales technology.
- You have strong written and verbal communication skills.
- You are professional, dependable, and comfortable representing the company in client-facing situations.
- You have a valid driver’s licence and access to a reliable vehicle.
Why Join Us
- Uncapped commission potential — the more business you generate, the greater your earning opportunity.
- Opportunity to build and develop a portfolio of commercial fire protection accounts.
- A hybrid role combining inside sales, outside sales, site visits, and relationship development.
- Opportunity to manage and take ownership of your own sales pipeline.
- Work within an essential industry with ongoing demand for fire and life safety services.
- Support from an experienced service, operations, and management team.
- Opportunity to play a meaningful role in the continued growth of the company.
- Exposure to commercial, industrial, multi-residential, and property management clients throughout the GTA.
Pay: From $55,000.00 per year
Application question(s):
- Please provide your email address;
Experience:
- Outside sales: 4 years (required)
Work Location: On the road
