Hyundai Auto Canada Corp. is located in the heart of Markham, Ontario, and is a subsidiary of the esteemed Hyundai Motor Company of Korea. We are also a thriving hub of innovation, automotive excellence, and sheer driving passion. Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers. But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road.
Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture. We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.
The Genesis Product Planner directly reports to the Senior Manager, Product Management in our Markham, Ontario facility. In this role, the Genesis Product Planner is responsible for managing and optimizing the product portfolio of select series models by developing packaging and pricing positioning strategies of current and future entries covering all stages of the vehicle’s lifecycle to achieve Genesis Auto Canada strategic sales, profitability and GHG objectives. You will collaborate with stakeholders in the USA and Korea to advocate for the Canadian market-specific requirements based on local consumer insight and the competitive landscape. In addition, you will serve as the primary subject matter expert within the organization for your assigned vehicle line(s).
- Implement strategic analysis to support Senior Management in determining future objectives, actions and product strategies specific to the assigned car lines.
- Manage carline complexity to maximize sales efficiency by recommending market-driven mixes and colour offerings.
- Support vehicle launch activity across all departments to ensure all launch components are complete and deployed before vehicles enter the Canadian market.
- Liaise with the North American Genesis team in the USA and global Genesis team in Korea to ensure alignment for all packaging and launch activities.
- Support vehicle pricing process.
- Maintain key management reports to track pricing history, competitiveness, and market activity
- Ensure effective communication of all vehicle line(s) related information to internal and external stakeholders.
- Perform market analysis, assessing the products' competitive position and determining areas for market penetration.
- Perform strategic analysis to support Senior Management in determining future goals, actions and business/product strategies.
- Build and maintain master files on the Vehicle Ordering System, SAP-related applications (local ordering codes, Monroney labels, colour tables) as well as the features & specifications database supporting the Corporate Website
- Create and maintain Product Resource Guides.
- Ensure product correctness and strategic alignment for all product-related materials by closely collaborating with other internal departments: Sales, Marketing, Training, After Sales, Public Relations, etc.
- Serve as a subject matter expert for product lines.
- Lead task force initiatives to improve product competitiveness or mitigate launch risk as product’s subject-matter expert
- Completion of an undergraduate degree or an equivalent combination of experience and education
- 5+ years of relevant experience in same or similar function with automotive experience being desirable.
- Excellent organization, time management and planning/critical thinking skills, without the need for daily direction (many product planning tasks are forward thinking/planning).
- Team player with strong work ethic and internal motivation to succeed, able to learn on the fly and operate successfully
- Well-rounded business acumen with an understanding of marketing, finance, technical (automotive) and economics.
- Solid understanding of the luxury automotive market is an asset but not required.
- Effective presentation skills (presence and speaking).
- Good understanding of the emissions regulations and incentives programs at the provincial and national levels.
- Good understanding of product marketing and integration of consumer insights into product strategies.
- Bilingual (French/English) is an asset but not required.
- Strong MS PowerPoint and Excel skills, foundational knowledge in the use of copilot / AI tools
- Working knowledge of SAP, Auto Planner, JD Power PIN Network, Maritz NVCS mTab and S&P Global Registrations is an asset.
- Occasional travel to support product launches and Public Relations events, customer clinics, product workshops for vehicles line(s) under responsibility (~ 5% travel/year)
This posting is for an existing vacancy.
Hiring Range: $81,900 - $105,000
The actual base salary offered is determined based on the successful candidate's relevant experience, skills, and competencies and considers internal equity.
WHAT HYUNDAI CANADA CAN OFFER YOU
- Be part of an Award-Winning Culture
- Access Comprehensive Health and Dental Coverage from Day One, including up to $2,500 in Mental Wellness Benefits
- Take Advantage of RRSP Matching
- Participate in an Exclusive Car Leasing Program
- Benefit from Flexible Start Times
- Receive Competitive Paid Time Off
- Get Enhanced Maternity and Parental Leave Top-Up
- Explore Career Growth, Mentoring, and Tuition Support Opportunities
- Enjoy an Onsite Cafeteria and Game Room at our Markham Office
WHAT HAPPENS NEXT
Candidates will be reviewed on or before May 22, 2026.
STILL INTERESTED? WHY NOT APPLY?
If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don’t meet every item listed above, or if you have never worked in automotive, we would love to hear from you. The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?
We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team.
Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements.
We thank all applicants for their interest; only candidates selected to proceed in the recruitment process will be contacted.
