Job description
Right at Home In-Home Health is currently seeking team members with a passion for caring to join our team in a unique combined role of Care Planner / Marketing Manager for Bowmanville / Peterborough & Surroundings Regions
Main Purpose of the Job
Recruiting clients/ business Development
The Care Planner – Business Development Hybrid is a dual-role professional responsible for both coordinating exceptional in-home care and building strong community relationships. As a Care Planner, they are the primary contact for clients and families, designing and managing personalized care plans that meet diverse needs. As a Business Development Representative, they act as a local ambassador, nurturing referral relationships, increasing brand awareness, and helping the office grow its client base.
This hybrid position plays a key role in both ensuring quality care delivery and supporting business growth — helping fulfill Right at Home Canada’s mission to improve the quality of life for those we serve.
Reports to
Care Office Owner
Direct Reports
N/A or list by job title any positions to be supervised by this job incumbent.
Duties and Responsibilities
Primary Duties
Care Planning Responsibilities
´ Responds to inbound care inquiries.
´ Discusses Right at Home services with prospective clients and families.
´ Conducts client assessments and Couch Consults.
´ Acts as a resource to client families throughout the care journey.
´ Engages and enlists client or client family in the planning process.
´ Develops and maintains individualized Care Plans.
´ Leads Care Team assembly based on client needs.
´ Coordinates schedules and services with the Scheduler.
´ Communicates Care Plan expectations to the Care Team.
´ Monitors and supervises care delivery.
´ Updates and adjusts Care Plans as client needs evolve.
´ Communicates regularly with clients, families, caregivers, and referral sources.
´ Responds to urgent care or scheduling concerns.
´ Recruits, supervises, and supports Care Team members.
´ Maintains accurate client and employee records in the AlayaCare platform.
Business Development Responsibilities
´ Schedules and conducts regular outreach to referral sources (target approximately 40 visits per week, as appropriate).
´ Builds and strengthens relationships with healthcare professionals and community partners.
´ Delivers one-on-one and group presentations (e.g., Lunch & Learns) to promote services.
´ Identifies and participates in relevant trade shows, wellness fairs, and senior-focused events.
´ Acts as a brand ambassador in the community.
´ Monitors local opportunities for community awareness and engagement.
´ Follows up promptly and professionally with all contacts and leads.
´ Collaborates with the Business Development and Care Planning teams to align goals.
´ Tracks outreach efforts and referral progress in Inflowcare or other CRM tools.
´ Reports regularly on sales KPIs and strategy progress.
Secondary Duties
´ Attends joint marketing or strategy meetings with Care Planning and Sales or BD teams.
´ Represents Right at Home at fundraisers, community BBQs, walks, and awareness events.
´ Supports community networking efforts, including seniors’ strategy groups and professional associations.
´ Assists with special initiatives as needed by the office or regional team.
Essential Skills and Competencies
For the role of Hybrid role for Care Planner & Community Engagement
Core Competencies
(Observable behaviours aligned with successful performance in this role)
´ Holistic Thinking – Designs care plans based on a full understanding of the client's medical, emotional, and social needs
´ Assessment Skills – Identifies appropriate levels of care, potential risks, and necessary supports
´ Strategic Planning – Develops care plans that align with client goals and organizational standards
´ Ethical Decision-Making – Applies privacy, consent, and autonomy principles in all recommendations
´ Collaboration – Works closely with clients, families, caregivers, and referral partners
´ Follow-through – Ensures care plans are communicated, implemented, monitored, and updated regularly
´ Sales Acumen – Understands relationship-based selling and follow-up.
´ Community Engagement – Actively builds and maintains external relationships.
´ Must be legally entitled to work in Canada
Key Traits and Personal Qualities
(Character strengths and interpersonal qualities that support excellence in this role)
´ Empathetic and Compassionate
´ Goal-oriented and results-driven.
´ Highly Responsive
´ Objective and Immediately Trustworthy
´ Professional, Respected, and Knowledgeable
´ Excellent communicator — written, verbal, and presentational.
´ Supportive and Morale-Building
´ Organized, Detail-Oriented, and a Skilled Multitasker
´ Strong time manager
´ Diplomatic and Tactful
´ Approachable and Affable
´ Confident in Problem Solving
Qualifications 1
´ Post-secondary education in a related field (e.g., healthcare, social services, business, or administration) is preferred
´ Previous experience in home care, healthcare or business development preferred.
´ Proficient with Microsoft Office Suite, including Word, Excel, and Outlook
´ Comfortable working with client databases and scheduling systems
´ Vulnerable Sector Screening (VSS) required — must be issued within the past 6 months at time of hire
´ Must hold current certification in First Aid and CPR (Level C or equivalent), and maintain it throughout employment.
´ Must possess a valid driver’s license, proof of insurance, and access to a reliable vehicle for work-related travel.
1 This position is open to individuals who are eligible to work in Canada, and who meet all the essential requirements stated above.
Accommodation will be provided in all parts of the recruitment and assessment process as required under the RAH Accessibility policy.
Working Environment (if applicable)
´ This is a hybrid field/office role. Travel to client homes and availability for peer support calls or virtual consults is required.
´ On-call or flexible availability may be requested depending on the region and client needs.
Acknowledgement & Agreement
The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organization and the overall business objectives of the organization.
Job Type: Full-time
Pay: $42,000.00-$56,000.00 per year
Benefits:
- Dental care
- Extended health care
- Flexible schedule
Experience:
- supportive care: 3 years (required)
Work Location: In person
