The Senior Manager, Franchise Partner Marketing & Media Strategy, is the strategic link between Marketing and Operations at 1-800-GOT-JUNK?, focused on driving system-wide profitable growth through franchise-level marketing investment and local market planning. This results-oriented “player-coach" uses deep media and market intelligence expertise to lead a team, translate complex data into strategic, data-driven recommendations, and optimize local marketing investments while building franchise partner confidence and cross-functional alignment.
Key Responsibilities:
1. Franchise Partner Media & Investment Strategy
Utilize and deploy national and local media frameworks in partnership with internal Paid Media teams and external agencies to design, deploy, and influence adoption of national and local media frameworks. Leads the integrated planning process to drive and optimize franchise level investment to effectively support meeting brand objectives.
2. Franchise Account Leadership & Relationship Strategy
Oversee the Account Managers and provide day-to-day portfolio support, leveraging data analytics tools to deliver robust marketing performance reviews. Serve as the primary lead for system-wide partner relations and change management, guiding franchise owners through local media planning and high-stakes transitions, including mergers, acquisitions, and new location start-ups.
3. Performance Data Storytelling & Franchise Advocacy
Act as the primary media advocate for franchise partners, translating sophisticated data, competitor research, and market performance trends into clear, actionable insights. Partner with Paid Media and agency vendors to build compelling business cases, ensuring all media investment recommendations are strategically justified and clearly communicated to both small business owners and experienced marketers.
4. Local Market Intelligence & Localized Growth
Leverage existing market-level data to evaluate franchise performance, competitive dynamics, media efficiency, and customer demand trends. Translate this data into actionable investment recommendations that help franchise partners identify market opportunities, bridge investment gaps, and improve localized profitability.
5. Cross-Team Collaboration & Functional Alignment
Serve as the strategic bridge between Franchise Marketing and the Paid Media team, integrating local franchise priorities and market dynamics into broader media strategy. This involves close collaboration with Paid Media channel owners and agency partners.
6. Process Maintenance & Strategic Enablement
Evaluate, improve, and scale existing planning frameworks, reporting standards, and investment methodologies to drive consistency across franchise markets. Proactively identify and implement process enhancements, including the integration of established AI capabilities, to streamline marketing workflows, optimize team capacity, and bolster franchise partner confidence.
Who You Are:
- Media Architect: Using data, research and experience, you build systems and media strategies that work across a diverse franchise network.
- Relationship / Partner Strategist: You are a trusted advisor and an empathetic listener who excels at navigating complex partner dynamics. You know how to defuse friction, align conflicting expectations, and turn challenging partner conversations into collaborative business solutions
- Communicator: You are equally comfortable presenting to a CMO as you are explaining a local search budget to a franchise owner over the phone.
- Technologist: Evaluate and integrate emerging technologies, including AI-enabled planning and analytics capabilities, to improve strategic decision-making, operational scalability, and partner support
- Passionate Marketer: You are always reading about the latest trends, following what’s happening in your industry and others that will shape what to test and launch next.
Qualifications:
- 6–8+ years of experience in media planning or marketing strategy (Agency or Franchise experience preferred).
- Bachelor’s degree or equivalent professional experience in leveraging data analytics to drive strategic business outcomes.
- Prior experience working within a technology or product-led operating model is highly desirable.
- Proven experience managing direct reports and leading high-performing teams.
- Experience translating media performance and market intelligence into executive-level business recommendations is strongly preferred.
- Strong understanding of multi-location or franchise business models preferred.
Salary Range: $125,000 – $140,000 per annum
(The actual salary offered will be commensurate with education, experience, and internal equity.)
We offer a competitive Total Compensation Package designed to support your financial, personal, and professional well-being. This includes:
- Comprehensive Extended Health and Dental Benefits
- Generous Paid Time Off, including annual vacation and personal days
- Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
- Professional Development Opportunities to support ongoing career growth
- Access to Health and Wellness Programs, including gym facilities at our corporate head office
- Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
- Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
- Presentation/Assessment
- References & Background Check
- We use audio recording transcription for our interview practices
Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube (https://youtu.be/lpEb6t-JbQU?si=oRA7q-yxgMErexTL)) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at [email protected] or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.
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