We innovate | We have tenacity | We empower | We get things done | We are unique | We have fun
The Victoria Royals are seeking an energetic and innovative Content Creator to lead in the online story telling of the team by capturing the excitement, emotion, and personality of our players, coaches, fans, and community. This role will play an important part in growing the Royals brand by producing engaging digital content that connects with fans, drives engagement, and showcases everything that makes the Victoria Royals a cornerstone of the Victoria sports community.
Key Responsibilities
- Attend all Victoria Royals home games, team practices, community appearances, promotional events, media days, and other organization functions as required.
- Capture high-quality photo and video content that showcases the team, players, coaches, fans, partners, and community initiatives.
- Create engaging, real-time content for social media during games and events, including behind-the-scenes coverage, player features, fan interactions, and in-game highlights.
- Plan, film, edit, and publish original digital content across the Victoria Royals' social media platforms, including Instagram, TikTok, Facebook, X, YouTube, and LinkedIn.
- Develop creative content ideas and recurring series that strengthen fan engagement and enhance the Royals' brand.
- Produce promotional videos and digital assets to support ticket sales campaigns, sponsorship activations, community programs, special events, and marketing initiatives.
- Collaborate with the marketing, communications, partnerships, and game presentation teams to execute content strategies and organizational campaigns.
- Edit photos and videos using industry-standard software to produce polished, professional content with quick turnaround times.
- Assist with player interviews, feature stories, and behind-the-scenes storytelling that highlights the personalities and culture of the organization.
- Maintain and organize digital media assets, ensuring content is properly archived and accessible.
- Stay current on social media trends, emerging platforms, and best practices to continuously improve the quality, creativity, and performance of Royals content.
- Represent the Victoria Royals professionally while building positive relationships with players, staff, partners, fans, and members of the community.
- Perform other content creation, marketing, and communications duties as assigned.
Qualifications
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Experience creating digital content for sports, brands, or organizations.
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Strong photography and videography skills.
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Proficient with Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop) or equivalent editing software.
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Experience shooting on DSLR, mirrorless, or mobile platforms.
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Strong understanding of current social media trends.
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Excellent storytelling abilities.
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Ability to work independently in a fast-paced environment
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Strong organizational and time-management skills.
Schedule Expectations
Evening and weekend availability is required throughout the season. This individual will be present at all home games, team practices, community appearances, special events, and select team functions. This is a hands-on position that requires creativity, attention to detail, and the ability to work nights, weekends, and holidays during the hockey season.
If you're passionate about sports, digital storytelling, and creating engaging content that connects with fans, we'd love to hear from you.
The Victoria Royals is a member of the Western Hockey League (WHL) and is committed to delivering top-tier entertainment to our fans and the community. We strive to create an engaging and memorable experience both on and off the ice. The Victoria Royals, a GSL Group Company, is proud to be an equal opportunity employer. We value diversity and are dedicated to providing a work environment that is free from harassment and discrimination. All employment decisions are made based on qualifications, job requirements and business needs. GSL is passionate about being known for an inclusive culture where talented people of all backgrounds want to work..
