JessEm Tool Company is a Canadian manufacturer of high-quality woodworking tools and accessories, serving woodworkers and customers across Canada, the United States, and beyond.
We are looking for a Digital Marketing Specialist to join our team in Moncton, New Brunswick. This is a hands-on role for someone who understands e-commerce and knows how to turn digital marketing into measurable sales growth.
The primary objective of this position is simple: grow JessEm’s online business.
You will take an active role in managing and improving our Shopify website, email marketing through Klaviyo, Google Ads, SEO, and other digital channels. We are looking for someone who is comfortable both developing strategy and getting into the details to execute it.
What You’ll Do - E-Commerce & Shopify
- Manage and continuously improve the JessEm Shopify website with a focus on increasing online sales and conversion rates.
- Create, update, and optimize product pages, collections, landing pages, promotions, and other website content.
- Identify opportunities to improve the customer journey, navigation, merchandising, and checkout experience.
- Monitor website performance and use data to identify opportunities for conversion rate optimization.
- Coordinate product launches, promotions, and campaigns across the website.
- Work with Shopify apps, integrations, and third-party tools to improve the functionality and performance of our e-commerce business.
- Help maintain accurate, compelling, and SEO-friendly product information throughout the website.
Email Marketing & Klaviyo
- Manage JessEm’s email marketing program through Klaviyo.
- Develop and execute promotional campaigns, product launches, newsletters, and customer communications.
- Build and optimize automated email flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and other lifecycle campaigns.
- Segment audiences to deliver more relevant and effective messaging.
- Continuously test subject lines, creative, offers, timing, and messaging to improve performance.
- Track revenue, conversion rates, click rates, list growth, and other key email marketing metrics.
Google Ads & Paid Digital Marketing
- Manage and optimize Google Ads campaigns with a focus on profitable revenue growth.
- Manage Search, Shopping, Performance Max, remarketing, and other relevant campaign types.
- Monitor budgets, ROAS, cost per acquisition, conversion rates, and other performance indicators.
- Conduct keyword research and continually improve targeting, bidding, ad copy, and campaign structure.
- Identify opportunities to expand paid acquisition while maintaining appropriate return on advertising spend.
- Support or manage additional paid channels where they make sense for JessEm’s customers and growth strategy.
Search Engine Optimization
- Develop and execute an ongoing SEO strategy to increase qualified organic traffic and online sales.
- Conduct keyword research for products, categories, woodworking topics, and customer search intent.
- Optimize product pages, collection pages, website copy, metadata, internal linking, and other on-page SEO elements.
- Identify technical SEO issues and coordinate improvements where required.
- Develop content opportunities that can increase JessEm’s organic visibility.
- Monitor rankings, organic traffic, conversions, and competitive search performance.
Analytics & Digital Strategy
- Use Google Analytics, Google Search Console, Shopify analytics, Klaviyo reporting, and other tools to understand customer behaviour and marketing performance.
- Build regular reporting around key digital and e-commerce KPIs.
- Track online revenue, traffic, conversion rate, average order value, customer acquisition cost, ROAS, email revenue, and other relevant metrics.
- Translate data into clear recommendations and actions.
- Identify opportunities to improve customer acquisition, retention, repeat purchases, and lifetime value.
- Stay current with e-commerce trends, digital advertising, SEO, AI-enabled marketing tools, and changes to digital platforms.
Content & Campaign Support
- Work with the JessEm team to develop digital campaigns around new products, promotions, seasonal opportunities, and company initiatives.
- Help develop effective digital content for product launches, landing pages, emails, advertising, and other channels.
- Ensure consistent brand messaging across JessEm’s digital presence.
- Identify new digital channels, technologies, and marketing opportunities that could help grow the JessEm brand and online business.
What We’re Looking For
- 3–5 years of experience in digital marketing, e-commerce, or a related role.
- Strong hands-on experience managing or working extensively with Shopify.
- Experience creating and managing email marketing campaigns and automated flows, preferably using Klaviyo.
- Hands-on experience with Google Ads, including campaign creation, optimization, budgeting, and performance analysis.
- Strong understanding of SEO, including on-page, technical, keyword, and content optimization.
- Experience with Google Analytics, Google Search Console, and digital marketing reporting.
- Strong understanding of e-commerce metrics and how marketing activities translate into revenue.
- Comfortable analyzing data and making decisions based on performance.
- Strong written communication and attention to detail.
- Ability to manage multiple projects and priorities in a fast-moving environment.
- Self-motivated and comfortable taking ownership of projects from idea through execution.
- A practical, results-oriented mindset with a strong interest in continually testing and improving performance.
Additional Skills That Would Be an Asset
Experience in any of the following would be considered an advantage:
- Meta/Facebook and Instagram advertising
- YouTube advertising and marketing
- Conversion rate optimization (CRO)
- A/B testing
- Google Merchant Center and product feeds
- Graphic design using Adobe Creative Suite, Canva, or similar tools
- Photography or video production
- Video editing
- Social media marketing
- Content marketing and copywriting
- Affiliate or influencer marketing
- Customer retention and loyalty programs
- HTML/CSS and Shopify theme customization
- Shopify apps and third-party integrations
- Marketing automation
- AI tools for marketing, content development, analysis, and workflow automation
- Experience marketing physical products or working within manufacturing, woodworking, tools, or a related industry
- Experience marketing to both Canadian and U.S. customers
How We’ll Measure Success
Success in this role will be measured by your ability to help JessEm:
- Grow online revenue
- Increase qualified website traffic
- Improve website conversion rates
- Increase revenue generated through email
- Improve return on advertising spend
- Grow organic search visibility and revenue
- Increase customer retention and repeat purchases
- Identify and execute new opportunities for profitable digital growth
Why Join JessEm?
This is an opportunity to take meaningful ownership of digital marketing for an established Canadian manufacturer with customers throughout North America and internationally.
You won’t be limited to managing one small piece of the marketing funnel. You’ll have the opportunity to work across the entire digital customer journey, from the first Google search or ad impression through the Shopify experience, email follow-up, purchase, and repeat customer relationship.
If you enjoy combining creativity, e-commerce, analytics, advertising, and continuous optimization, and want to see a direct connection between your work and company growth, we’d like to hear from you.
How to Apply
Apply with your resume and portfolio (digital marketing examples welcome). Only candidates selected for interviews will be contacted.
Job Type: Full-time
Pay: $32.00-$38.00 per hour
Benefits:
- Dental care
- Extended health care
- Life insurance
- RRSP match
- Vision care
Work Location: In person
