As the leader in the developmental services sector, Bethesda Community Services is currently recruiting those interested in supporting adults, children and youth with developmental disabilities.
We envision ourselves as a community of support that inspires, encourages and empowers children, youth, and adults with special needs to live fulfilled lives. We value respect, diversity and inclusivity, collaboration and compassionate quality service.
At Bethesda, we are a community of support that inspires, encourages, and empowers children, youth, and adults with special needs to live fulfilled lives. We are guided by our values of respect and compassion, diversity and inclusion, collaboration, and innovative quality service.
POSITION OBJECTIVE
The Marketing Manager provides strategic leadership for Bethesda's marketing, communications, brand, and digital presence. This role leads initiatives that support service awareness, recruitment, community engagement, and organizational growth while ensuring consistent, accessible, and values-driven communications.
Reporting to the Director, Administrative Services, the Marketing Manager supervises the Marketing Coordinator and collaborates with internal teams and external partners to deliver effective marketing and communications strategies.
KEY JOB RESPONSIBILITIES
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Develop and lead Bethesda's marketing and communications strategy in alignment with organizational priorities.
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Collaborate with leadership to deliver strategic marketing initiatives that support service awareness, recruitment, fundraising, community engagement, and organizational growth.
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Provide leadership, coaching, and supervision to the Marketing and Communications Specialist while establishing effective workflows, priorities, and processes to ensure a structured, accountable, and high-performing marketing function.
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Lead brand strategy, messaging, and communication standards to ensure consistent, accessible, and values-based communications.
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Provide strategic oversight for major campaigns, public communications, and the effective use of communication channels.
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Lead digital marketing initiatives across website, SEO, email, social media, and analytics.
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Oversee website strategy, accessibility, content optimization, and vendor partnerships to improve audience engagement and online presence.
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Lead email marketing strategy, audience segmentation, and CRM processes.
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Ensure communications are compliant, targeted, and aligned with audience needs while supporting audience growth.
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Lead marketing campaigns from strategy through evaluation, including messaging, timelines, coordination, and performance tracking.
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Collaborate with internal teams and external partners to deliver effective campaigns and identify opportunities for improvement.
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Track and analyze marketing metrics across digital channels, campaigns, and audience engagement.
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Provide reports, insights, and recommendations to support organizational goals and continuous improvement.
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Lead media relations, public messaging, and reputation management.
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Support leadership communications and ensure consistent, accurate, and values-based external communications.
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Other duties as assigned
QUALIFICATIONS
Advertised wage will fluctuate based on qualifications and years of experience
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Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, or a related field.
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10+ years of progressive experience in marketing, communications, public relations, or digital strategy.
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Demonstrated experience leading multi-channel marketing initiatives and supervising staff or projects.
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Strong knowledge of: Digital Marketing, Website Strategy and SEO, E-mail marketing and social media, Analytics and reporting, Brand and reputation management, PHIPA and CASL legislation.
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Strong project management, organizational, and relationship-building skills.
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Experience working with senior leaders, external vendors, and community partners.
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Valid driver's license and access to a reliable vehicle.
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Experience in nonprofit, healthcare, developmental services, education, social services, or public-sector organizations.
French language proficiency.
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Why Join us?
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Bethesda offers staff competitive wages, career advancement, First Aid and Safety Care training as well as the option of joining our HOOPP Pension Plan (https://hoopp.com/) and benefits.
- We foster a culture that encourages continuous professional development and growth through tuition reimbursement on approved continuing education and reimbursement opportunities on position specific memberships and licenses.
- We offer company perks such as retail and gym membership discounts, an Employee Assistance Program and a Bethesda Awards Program
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Free onsite parking
#HP1
Bethesda will provide, upon request, accommodation to the materials and processes used in the recruitment process in accordance with the accessibility for Ontarians with Disabilities Act, Integrated Accessibility Standards.
We thank all applicants for their interest but regret that only those considered for an interview will be contacted.
