Wine Shop Manager – Oliver Tasting Room
Location: Oliver, BC, V0H 1T1
Position Type: Full-Time
Salary Range: $65,000 – $80,000 annually (based on candidate experience)
Industry: Wine & Hospitality
About Us:
Sunocean Wineries and Estates Inc., operating as Church & State Wines, features two unique vineyard properties located in the Okanagan and on Vancouver Island.
Position Summary:
We are seeking a full-time Wine Shop Manager to lead our Oliver Tasting Room, overseeing all aspects of on-site sales, wine clubs, events, business administration, staffing, and licensing compliance.
Key Responsibilities:
- Operate the tasting room and create exceptional, memorable experiences for guests.
- Hire, train, and lead tasting room staff; provide ongoing support and motivation to ensure the highest standards of hospitality and professionalism.
- Develop initiatives, set sales targets, and forecast performance for the tasting room and wine club to drive growth in sales and memberships.
- Manage staff schedules, timesheets, and bi-weekly tip reconciliation according to payroll schedule.
- Create wine club packages, update newsletters and media pages, and maintain online platforms.
- Operate POS systems, educate customers, and monitor communications to ensure excellent customer experiences while meeting sales targets.
- Package and ship orders, including quarterly wine club packages.
- Monitor inventory, report deficiencies, and request transfers to maintain appropriate stock levels.
- Build and maintain industry relationships within the South Okanagan market.
- Develop and execute wine guest experiences, host trade and media visits, and maintain company social media accounts.
- Collaborate with other departments to contribute to overall company value.
Qualifications and Requirements:
- Minimum 3 years progressive experience in wine sales and marketing, including DTC sales or wine club management.
- Serve It Right certificate is required.
- WSET Level 2 or higher preferred.
- Availability to work peak times, including Fridays, Saturdays, Sundays, and some holidays.
- Proficiency with POS and booking systems (Commerce7, Stripe, Klaviyo).
- Strong multitasking abilities; able to complete duties and projects despite interruptions.
- Exceptional communication skills and a proven track record in achieving sales results.
- Passion for leading a team to meet and exceed company goals.
- Excellent organizational skills; able to set goals, manage projects, and execute initiatives.
- Legally authorized to work in Canada.
What We Offer:
- Competitive salary within the range of CA$65,000–CA$80,000 annually (based on candidate experience)
- Opportunity to work with a passionate team in a dynamic and growing company
- Career development and training opportunities
- Employee discounts on wine and hospitality services
- A supportive and inclusive company culture
How to Apply:
Please submit your resume and a brief cover letter outlining your qualifications and interest in the position. We thank all applicants for their interest, however only those selected for an interview will be contacted.
Job Type: Full-time
Pay: $65,000.00-$80,000.00 per year
Benefits:
- Extended health care
- On-site parking
Ability to commute/relocate:
- Oliver, BC: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Are you proficient with POS and booking systems such as Commerce7, Stripe, and Klaviyo? REQUIRED
Experience:
- wine sales & marketing: 3 years (required)
Licence/Certification:
Work Location: In person
