Job Title: Senior Marketing Manager, Quebec and French Canada
Vacancies: This posting is for (1) new role.
Location: Montréal, QC | Québec, QC (Detailed office location information can be found by visiting this link: https://cancer.ca/en/contact-us)
Work Model: Hybrid Work Model
Salary Band: 7 ($85,000 - $95,000 CAD)
HELP SHAPE THE FUTURE OF CANCER CARE IN CANADA
The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the country, we raise funds to invest in transformative cancer research, we provide a caring support system for everyone affected by cancer and we advocate to governments to create a healthier future for all. It takes a society to take on cancer – and the Canadian Cancer Society is leading the way
MAKING AN IMPACT
The Senior Marketing Manager, Quebec and French Canada leads the strategy and execution of French-language marketing efforts, with a focus on delivering effective and culturally relevant campaigns for Quebec audiences. This role is responsible for developing and overseeing integrated advertising campaigns across digital and traditional channels, both French first and French adaptations, from initial strategy through to performance tracking and optimization, in close partnership with the Director of Advertising.
You’ll act as the senior lead for French-language marketing, ensuring all communications align with brand strategy, tone and positioning, and resonate with francophone audiences. This includes overseeing the review and approval of French-language content, and continuously improving quality and processes.
As a people leader, you’ll manage and mentor a Marketing Specialist while partnering closely with internal stakeholders and external agencies. You’ll provide strategic advice, align teams around shared priorities and help identify opportunities to strengthen the organization’s impact with Quebec and French Canadian audiences.
WHAT YOU’LL BE DOING:
Lead Quebec advertising strategy, execution and performance
-
Lead the strategic development, execution, and evaluation of integrated Quebec-first, French-language advertising campaigns in support of fundraising, mission, and brand priorities
-
Translate business objectives into insight-driven advertising strategies tailored to Quebec audiences, ensuring cultural relevance and effectiveness
-
Develop and lead creative and media briefs, manage briefing processes with internal stakeholders and external agencies
-
Lead the French adaptation of national campaigns to ensure they are relevant to Quebec audiences
-
Oversee campaign execution across traditional and digital channels, including but not limited to TV, CTV, paid social, digital, radio, print and OOH
-
Manage agency relationships, budgets, timelines and production processes
-
Working with the advertising and performance marketing team, evaluate campaign performance, ROI and optimization opportunities and provide actionable recommendations
-
Identify and champion French-first advertising and marketing opportunities aligned with CCS’ strategic priorities, working in close partnership with the Director of Advertising to ensure Quebec and French Canada audiences are considered early in campaign planning, not only through adaptation
-
Partner with Performance Marketing, Data & Analytics and Digital teams to surface French-specific data and insights, translating findings into actionable recommendations that inform campaign strategy and audience targeting for Quebec and French Canada
Lead Brand stewardship and French-language Marketing review
-
Act as the brand guardian for French Canada, ensuring all marketing communications align with CCS brand strategy, tone and positioning
-
Review and approve translated marketing materials (e.g. emails, direct mail, collateral etc) to ensure there is alignment with brand voice and messaging strategy, clarity and effectiveness for francophone audiences and Quebec cultural relevance
-
Work closely with the Translation, French Communications and French digital content teams to continuously improve processes and quality of French-language output
-
Identify risks or gaps in messaging and proactively recommend improvements
Team leadership, stakeholder management and strategic counsel
-
Manage and mentor one direct report (Marketing Specialist)
-
Act as trusted advisor to internal stakeholders, providing marketing and advertising counsel
-
Collaborate cross-functionally across Brand, Communications, Fundraising, Mission and digital teams to align priorities
-
Bring forward issues with clear recommendations and solutions, demonstrating strong ownership and critical thinking
-
Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity, including gender, age, religion, ethnicity, nationality, race, and sexuality.
-
Other duties as assigned
QUALIFICATIONS:
-
Undergraduate degree, with a specialization in Marketing or equivalent work experience
-
More than 5 years of working experience in similar field in progressively more important positions
-
Strong track record in developing, managing and implementing advertising campaigns across all channels, from briefing through to post-campaign reporting and analysis
-
Strong interpersonal skills with the ability to build relationships with key internal and external stakeholders, including the day-to-day management of external agencies
-
Highly effective project management, multi-tasking and time management skills to meet tight deadlines
-
Deep understanding of brand strategy and creative development
-
Experience reviewing and refining French marketing/communications materials
-
Experience working cross-functionally in a national organization
-
Up to date knowledge and strong interest in social media, online sources and ability to keep connected with trends in traditional and digital media and marketing
-
Hands on experience with digital advertising tools such as Google ads, Google analytics and Meta ads is an asset
-
Highly autonomous; able to identify issues and bring forward solutions proactively
-
Strong written and oral communication and stakeholder management skills
-
Ability to manage up effectively and keep people leader updated with clear updates on project status and priorities, proactively surface risks and challenges
-
Excellent judgment and ability to balance competing priorities
-
Bilingualism (French/English) is required due to the organization’s nationwide operations and the need for effective communication across various regions.
-
Others may apply
WHAT YOU CAN EXPECT FROM US:
CCS provides impactful opportunities to transform the lives of Canadians affected by cancer. We are devoted to creating an inclusive workplace that celebrates diverse experiences and skills, encouraging all qualified candidates to join us. Our inspiring culture is rooted in our core values and commitment to meaningful change:
COURAGEOUS UNITED CARING RIGOROUS
We offer a competitive salary, excellent benefits, including paid parental leave, family sick time, and health insurance—and a fulfilling work environment where your efforts make a meaningful impact daily.
COME AS YOU ARE
At CCS, we celebrate individuality and the strength of diversity. We are committed to fostering an inclusive and equitable workplace that empowers everyone. We encourage applications from all qualified candidates, including those from equity-deserving groups such as BIPOC, 2SLGBTQI+ communities, individuals with disabilities, veterans, and others who contribute to the richness of our organization. Together, we unite Canadians to shape the future of cancer care.
HOW TO APPLY:
Qualified candidates are invited to submit their resume, cover letter and salary expectations by July 31st, 2026.
We thank all candidates for their interest and advise that only those selected for an interview will be contacted.
OTHER INFORMATION:
CCS is dedicated to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process. We want to make the interview process a great experience for you!
Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.
Privacy Disclosure
We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate recruitment-related reports. If selected for a position at CCS the information provided will be used for the purposes of pre-employment checks and added to your employee file. We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law. We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by contacting [email protected]. For more information about our privacy practices, visit cancer.ca/privacy.
AI Disclosure
We are committed to transparency and, the responsible use of technology in our hiring process. Artificial intelligence (AI) tools may be used to assist with certain administrative or screening tasks; however, all hiring decisions are made by people. We review and approve AI-assisted outputs to ensure fairness, accuracy, and alignment with our values. For more information about our privacy practices, visit cancer.ca/privacy.
CONNECT WITH US:
LinkedIn | Facebook | YouTube | Bluesky
#IND
#LI-B1
#LI-HYBRID
