Regional Sales Manager
Location: Saskatoon, Saskatchewan
New-Line Hose & Fittings
For over 54 years, New-Line has built its reputation on exceptional people, industry-leading customer service, innovative technology, and a strong commitment to training and development. We believe our continued success comes from investing in our team, celebrating achievements, and creating opportunities for long-term career growth.
At New-Line, we do more than distribute industrial hose and fittings — we build careers, develop leaders, and create an environment where motivated people can thrive.
We are continuing to grow and are looking for an energetic, driven, and people-focused Regional Sales Manager to join our Western Canadian Sales Team. This position may be based out of either Calgary or Edmonton, Alberta.
The Opportunity
Reporting directly to the Area Sales Manager – Western Canada, the Regional Sales Manager is responsible for leading, developing, coaching, and supporting a high-performing Field Sales Team within an assigned territory.
This is an exciting leadership opportunity for someone who thrives in a fast-paced industrial sales environment and enjoys balancing people leadership, strategic growth, customer relationships, coaching, and business development.
The successful candidate will lead by example — developing proactive sales strategies, participating in joint customer calls, mentoring Account Managers, and creating a culture focused on accountability, teamwork, customer service, and performance.
What You’ll Be Doing
- Develop and execute regional sales strategies to meet and exceed sales and profitability goals
- Recruit, hire, train, coach, and support Field Sales Representatives within the assigned region
- Conduct regular performance reviews, coaching sessions, and development planning
- Participate in joint sales calls and customer meetings to support team development and key account growth
- Assist Account Managers with proposal preparation, presentations, and RFP responses
- Build and maintain strong customer relationships while identifying new market opportunities
- Collaborate with Operations, Customer Service, Credit, Engineering, and Production teams to deliver exceptional customer experiences
- Track and manage sales activities, itineraries, reports, training initiatives, and expenses
- Analyze market conditions, industry trends, and competitive activity to support strategic decision-making
- Promote a culture focused on accountability, communication, continuous improvement, and teamwork
The Ideal Candidate
You are someone who:
- Has proven leadership experience managing and motivating sales teams
- Enjoys coaching, mentoring, and developing people
- Is highly driven, organized, and solution-focused
- Thrives in a proactive sales environment and leads by example
- Has strong communication and relationship-building skills
- Is analytical, detail-oriented, and comfortable using data to drive decisions
- Enjoys balancing strategy, customer interaction, and team development
- Embraces technology and is proficient with CRM systems, ERP software, Excel, PowerPoint, and Microsoft Office programs
- Understands the flow of product, logistics, customer service, and pricing within a distribution environment
- Has industrial sales experience and understands the importance of responsiveness, urgency, and customer care
- Is committed to continual personal and professional development
Qualifications
- 3–5 years of people leadership and performance management experience in a sales environment
- Industrial sales or industrial distribution experience required
- Post-secondary education in Business or related field is considered an asset
- Sales Management training is considered an asset
- Valid Class 5 Driver’s License and reliable vehicle required
Why Join New-Line?
At New-Line, we believe in rewarding hard work, recognizing achievements, and creating opportunities for long-term career growth.
What We Offer
- Competitive compensation package (negotiable based on experience)
- Performance-based bonus opportunities
- Vehicle allowance and mileage reimbursement
- Extended Health, Dental, and Vision benefits
- RRSP matching program
- Educational reimbursement opportunities
- Fitness and wellness credits
- Tenure recognition bonuses
- Company-sponsored social events, BBQs, lunches, and team outings
- Employee rewards and recognition programs
- Ongoing training and leadership development
- The opportunity to grow within a stable, successful, and continuously expanding company
We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse and inclusive workplace where all team members are respected and supported.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Pay: $120,000.00-$140,000.00 per year
Benefits:
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Mileage reimbursement
- On-site parking
- Paid time off
- Relocation assistance
- RRSP match
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program
Work Location: In person
