Company Description
The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM). Major responsibilities include executing owned (Red Bull titled/branded) events and supported events, while fostering new and existing partnerships that resonate with a local consumer. In addition to events and activations, the FMS will directly manage a group of Student Marketeers (SMs) in product sampling and seeding on campus, and across key occasions in order to grow the user base and drive trial. The FMS will also support the Event Vehicle program within the region, alongside the FMM. Overall, the FMS will drive awareness and consumption of Red Bull, and deliver an outstanding Red Bull experience to consumers through every event/activation in the field.
Job Description
REGIONAL MANAGEMENT OF CONSUMER COLLECTING PROGRAM
Own recruitment, training and management of a team of university students to make Red Bull an integral and relevant part of a student’s life.
Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.
Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drive trial, engages new & infrequent users and expands the consumer base, all while supporting sales and event initiatives in the region.
Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
Reach more consumers by increasing physical availability on and off campus, through Image Driving Distribution and collegiate sales initiatives.
Partnership management with key external stakeholders (on & off campus) to drive product and brand awareness.
Manage the day-to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students.
MARKETING INNOVATION AND PRIORITIES ACROSS KEY PLAYGROUNDS WITHIN SPORT & CULTURE
Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds, occasions, opinion leaders). This will include regional sports & culture marketing, campus reach & distribution, event vehicle calendar, through year sampling across large regional moments and key consumption occasions, as well as third party events/activations.
Have an in-depth understanding of regional sport & culture landscape, trends and opportunities that exist across the region that will lead to business growth – including creating net new ideas that will showcase the brand’s innovative approach and local relevance.
Establish relationships with Opinion Leaders and influencers who are credible scene leaders in aspects of sport & culture across the region.
Manage key external partners and stakeholders, related to key playground within the region, to increase product trial and awareness.
Create and maintain a strong connection within media in the region.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Expertly manage a group of Student Marketeers to enable excellence in their performance through year.
Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field resulting in positive impression and experience for the consumer.
Develop a strong business plan that pays into the business, developing brand love and reach.
Implement Image Driving Distribution to ensure Red Bull product is at arm’s reach to consumers, increase physical availability across key playgrounds and partnerships, commercially contributing to growing Red Bull’s product sales.
Support all programming across the regional field marketing team, including Consumer Collecting and collegiate marketing initiatives.
Day to day operations and logistics, including regional warehouses, product and inventory management, fleet management.
Ongoing reporting through business intelligence systems to maintain, analyze and leverage regional insights and data.
Effective budget management and forecasting for Consumer Collecting, regional events, activations and travel.
Qualifications
2+ years of marketing experience.
Event marketing and people management experience is an asset.
Proven background in negotiation, partnerships, and budget management.
Excellent understanding of sports and culture landscape within the region, involvement in both with relevant existing network.
Strong written, presentation and verbal skills with an attention to detail.
Strong analytical and strategic skills.
Strong leadership, initiative and communications skills.
Ability to meet strict and demanding deadlines.
Strong prioritization and organization skills, solutions based.
Proficiency in MS Office (Excel, Word, PowerPoint).
Ability to lift 25lbs.
Valid full Driver’s License.
University or college graduate, ideally with a Bachelor’s Degree in Marketing, Events Management.
Additional Information
Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
