About Small Housing
Small Housing is a non-profit organization working to expand the supply of small-scale, gentle-density housing across British Columbia. We work with homeowners, builders, local governments, and industry to remove the practical barriers that keep good housing from getting built — through research, training, policy support, and direct technical assistance.
About the role
The Marketing Manager owns audience development and demand generation for gentle density, understanding who we need to reach, building the channels to reach them, and running the campaigns that convert awareness into program and advisory service enrolment. You will also lead production of public-facing outputs: market research publications, training materials, advisory papers, and case studies that demonstrate what the project has achieved.
The audience is a hard one. Small residential builders are busy, and not reachable through conventional channels. You will need to work out where they are, what they respond to, and build from there. Trade media, industry associations, supplier networks, and word of mouth will matter more than a content calendar.
You will work closely with a technical team to translate technical material into something a builder will read on a phone between site visits.
Key responsibilities
Marketing strategy and audience development
- Develop and own the marketing strategy for Small Housing, segmented by audience: small builders and developers, trades, manufacturers, local governments, and international partners.
- Build and maintain the audience intelligence that drives targeting — where these audiences are, what they read, who they trust, and what moves them to act.
- Develop the project’s positioning, messaging, and maintain consistency across every channel and output.
Participant recruitment and campaign delivery
- Design and run recruitment campaigns for training cohorts, workshops, webinars, and advisory programmes, against agreed enrolment targets.
- Build and manage the audience pipeline: lead generation, nurture sequences, registration conversion, and attendance follow-through.
- Develop referral and partner channels through industry associations, supplier networks, municipalities, and manufacturers.
- Report campaign performance against targets and adjust as needed.
Content and publication production
- Lead production of the publication — managing writing, editing, design direction, and print or digital production.
- Produce practical content for a trade audience: guides, explainers, case studies, video, and short-form material.
- Work with technical staff to translate specialist content into plain, useful language without losing accuracy.
- Manage external designers, writers, videographers, and translators.
Digital channels
- Own Small Housing’s web presence: content, structure, conversion paths, and ongoing maintenance.
- Manage email marketing, including list growth, segmentation, and campaign delivery.
- Manage social and paid digital activity where it is the right channel for the audience.
- Maintain analytics and reporting across all digital channels.
Media, industry and partner relations
- Build relationships with construction and housing trade media, and place project stories and findings.
- Develop co-marketing arrangements with industry associations, manufacturers, and partner organizations.
- Support the Project Lead with materials for funder, government, and international audiences.
Brand, compliance and measurement
- Ensure funder acknowledgement, branding, and visibility requirements are met across every public-facing output where applicable.
- Maintain brand standards for Small Housing and the initiative.
- Track marketing contribution to performance indicators, and maintain the evidence base for reporting.
What you bring
Required
- Five or more years of marketing experience, including ownership of campaigns from strategy through to measured results.
- Demonstrated experience marketing to a business, trade, or professional audience.
- A track record of driving measurable participation: registrations, enrolments, qualified leads, or equivalent conversion outcomes you can speak to specifically.
- Strong writing and editing skills, with the ability to make technical material clear and useful.
- Hands-on capability across digital marketing tools — email platforms, content management systems, analytics, and social scheduling.
- Experience managing external creative suppliers and production timelines.
- Proven ability to work independently and set your own priorities in a fully remote, small-team environment.
- Resident of British Columbia and legally entitled to work in Canada.
Strong assets
- Experience marketing to the residential construction, trades, manufacturing, or building products sector.
- Experience producing substantial publications — research reports, prospectuses, guidebooks — including design direction and print production.
- Familiarity with the communications and acknowledgement requirements attached to government-funded programmes.
- Media relations experience, particularly with trade press.
- Working design capability (Adobe Creative Suite, Figma, Canva) sufficient to produce or adapt material without waiting on a supplier.
- Experience with international or trade-facing marketing; additional language capability relevant to European markets.
- Valid BC driver’s licence and willingness to travel within the province.
Working arrangement
This is a term position tied to project funding, ending March 31, 2028. This is a fully remote position. You must reside in British Columbia for the duration of the term.
The role involves regular travel within British Columbia to industry events, trade shows, training sessions, and partner meetings, along with periodic in-person team days. Some work outside standard hours is required around events and campaign launches.
Equity, diversity and inclusion
Small Housing BC is committed to building a team that reflects the communities we serve. We welcome applications from Indigenous peoples, racialized people, people with disabilities, people of all gender identities and sexual orientations, and others who may contribute to the diversity of our organization.
If you require accommodation at any stage of the hiring process, please let us know at [email protected] and we will work with you to meet your needs.
We recognize that strong candidates may not meet every qualification listed. If this role interests you and you believe you could do it well, we encourage you to apply.
How to apply
Please submit a resume, a brief cover letter, and two or three examples of campaigns or publications you have led to [email protected] with the subject line “Marketing Manager”. Only applications submitted by email to [email protected] will be reviewed.
Applications will be reviewed on a rolling basis. We thank all applicants for their interest; only those selected for an interview will be contacted.
Pay: $80,000.00-$95,000.00 per year
Benefits:
- Dental care
- Employee assistance program
- Paid time off
- Work from home
Work Location: Remote
