Make Today Great! as our Marketing Coordinator
Be a key member of a purpose‑driven team shaping the future of senior living in Canada
Support corporate and community‑level marketing initiatives that strengthen brand awareness, engagement, and growth across all V!VA Communities
Coordinate digital marketing, social media, website content, and creative assets to ensure brand consistency and impact
Support campaign planning, execution, and performance tracking to drive continuous improvement and results
Collaborate with internal teams and external partners to deliver high‑quality, timely, and effective marketing solutions
Champion strong brand governance, quality standards, and best practices across all V!VA marketing channels
At V!VA, we believe in making every day great—for our Community Members, Team Members, and partners. If you’re a collaborative, organised, and creative marketing professional with a passion for storytelling, brand excellence, and continuous improvement, we want to hear from you.
About V!VA Retirement Communities
V!VA Retirement Communities is a leader in Canada’s seniors housing sector, redefining retirement living through hospitality-inspired design, personalized service, and a strong culture grounded in respect, passion, and integrity.
With V!VA Communities across Ontario and more on the way — including a flagship community opening in Leaside, Toronto in 2026 — we are a growing organization that blends operational discipline with a genuine commitment to Making Today Great! for our Community Members and Team Members alike.
Opportunity Overview
We are seeking a creative, organised, and collaborative Marketing Coordinator to join our Home Office Marketing team. This role plays a key part in supporting and executing corporate and community‑level marketing initiatives that strengthen the V!VA brand and drive engagement, awareness, and growth across our retirement communities.
Reporting to the Vice President, Marketing & Sales, the Marketing Coordinator works closely with Marketing, Sales, Operations, IT, and Community teams to support digital and traditional marketing channels, content creation, campaign execution, and performance tracking.
This role blends creativity with data‑driven execution and requires strong project coordination, attention to detail, and the ability to manage multiple priorities in a fast‑paced, collaborative environment.
Key Responsibilities
- Support the development and execution of corporate and community‑level marketing initiatives aligned with leasing, engagement, and occupancy goals.
- Conduct market research and competitive analysis to identify audience trends and opportunities.
- Collaborate with internal teams and external partners to ensure alignment with marketing objectives.
- Support tracking of marketing budgets and campaign performance.
- Maintain brand consistency across all digital and print channels in accordance with V!VA brand standards.
- Execute and support digital marketing campaigns across platforms including Facebook, Instagram, LinkedIn, YouTube, and others.
- Develop, curate, and schedule engaging content aligned with V!VA’s brand and Orange Dot Values.
- Review content submitted by Communities and recommend content for amplification.
- Monitor engagement, trends, and sentiment; prepare performance insights and reports.
- Respond to comments, inquiries, and feedback in a timely, professional, and brand‑aligned manner.
- Update and maintain corporate and community website content, ensuring accuracy and strong user experience.
- Monitor and optimise SEO performance, including keywords, metadata, headers, and image alt text.
- Analyse website traffic and user behaviour using Google Analytics and related tools.
- Ensure AODA compliance and overall website quality standards are met.
- Align website content with marketing campaigns and brand direction.
- Optimise Google Business Profiles to improve local search visibility and accuracy.
- Monitor and respond to reviews, questions, and engagement.
- Upload and maintain high‑quality photos and videos.
- Track performance metrics and implement improvements based on insights.
- Design branded templates and marketing materials using Canva, Adobe Creative Suite, and AI‑based tools.
- Create graphics for digital, social, print, signage, presentations, and promotions.
- Support the creation, distribution, and organisation of marketing collateral and promotional materials.
- Assist with digital automation tools, CRM, and email marketing platforms.
- Maintain databases sourced from online forms and marketing campaigns.
- Support internal education on social media best practices and online reputation management.
- Promote consistent application of brand standards across digital touchpoints.
- Support the planning and execution of promotional and community engagement events.
- Assist with sourcing marketing and promotional materials.
- Gather feedback and support post‑event reporting.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3–5 years of experience in marketing or digital communications.
- Strong proficiency with Canva, Adobe Creative Suite, AI tools, social media platforms, CMS tools, SEO, and analytics.
- Excellent written and verbal communication skills.
- Strong organisational and time‑management skills, with the ability to manage multiple projects simultaneously.
- Collaborative mindset with strong attention to detail and accountability.
- Experience in retirement living, healthcare, real estate, or hospitality is considered an asset.
- Google Analytics or social media certifications are assets.
- Hybrid schedule: 3 days on‑site at V!VA’s Home Office in North York, 2 days remote.
- Occasional travel to V!VA Communities across Ontario for meetings, events, and content creation.
- Valid driver’s licence and access to a vehicle required.
At V!VA, you’ll have the opportunity to make a tangible impact while working in a collaborative, values-driven environment. You’ll join a leadership team that values partnership, innovation, accountability, and continuous improvement.
As V!VA continues to grow, this role will be instrumental in building scalable procurement practices that directly support exceptional community experiences.Please note: We thank all applicants for their interest in V!VA Retirement Communities. Only those selected for an interview will be contacted.
Agency/Recruiter inquiries will not be accepted.
V!VA Retirement Communities is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics, or any other basis protected by law. If you require accommodation during the recruitment process, please let us know — we are committed to supporting you.
Apply today and help us continue to raise the bar in retirement living at V!VA.
Additional Information
- Annual Salary: $70 - $90 K
- We use AI tools in screening applications
- Vacancy Status: New Role
