Reports To: CEO (dotted line to COO)Job Type: Full-Time EmployeeWorking Hours: 40 hours per week, Monday to FridayLocation: Vancouver based; hybrid work with an office in Mount Pleasant
Who We AreWe believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.
Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is healthier for our bodies and minds, we are creating what is healthier for the planet, too.
What We ValueWe are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the sky is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.
Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self-love. Our values guide our work and our mission guides our values.
Want to join us?
Together- Every voice shapes the futureOwnership-Embody integrity and reliabilityEvolve-Rise to meet challenges
Who You AreReporting to the CEO (and partnering closely with the COO and VP, eCommerce and Digital Marketing), the Brand Director is the visionary and hands-on leader responsible for defining and amplifying the brand across all channels. You are both strategic and creative—developing brand strategy, messaging, campaigns, photography, and content—while rolling up your sleeves to ensure exceptional execution.
This is a senior leadership role at Huha, giving you the opportunity to shape the brand story, elevate creative standards, and lead the marketing function alongside other key growth leaders. You thrive in a high-growth, entrepreneurial environment, bringing bold ideas, deep strategic thinking, and a passion for building a brand that resonates emotionally with customers
You love creating campaigns that inspire, storytelling that sticks, and visuals that make a statement, all while collaborating cross-functionally to ensure the brand drives business results.
The Job
Brand Leadership & Strategy
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Own the evolution of the brand strategy in alignment with business priorities, ensuring strong market presence and competitive differentiation.
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Help define and ruthlessly uphold brand positioning, messaging, and creative direction across all channels.
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Act as both strategist and practitioner: research market trends, understand audience insights, craft compelling messaging, and guide storytelling.
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Lead high-profile brand initiatives, including rebrands, campaigns, partnerships and thought leadership programs.
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Establish and govern brand standards and messaging frameworks to ensure consistency across all internal and external touchpoints, while always being in the seat of “guardian of the brand.”
Creative Execution & Campaigns
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Oversee and guide the development of creative assets, copy, photography, and content that bring the brand to life.
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Partner with agency partners across creative, media, and PR to deliver impactful, brand-aligned campaigns.
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Partnering with the VP, eCommerce & Digital Marketing, support the creation of integrated campaigns that drive awareness, engagement, and emotional connection with target audiences.
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Stay ahead of market and technology trends, incorporating innovative approaches and AI tools to enhance the brand.
Measurement & Optimization
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Develop thoughtful ways to understand brand growth, campaign performance, and audience sentiment.
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Regularly review and refine marketing efforts to ensure they’re resonating and delivering meaningful impact.Use insights to guide the ongoing evolution of strategy, creative, and messaging.
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Support a strong understanding of Huha’s customer across the organization through ongoing market and audience learnings.
Collaboration & Leadership
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Partner with the CEO to understand and develop the brand vision and the future of Huha.
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Build, lead, and inspire a team of creatives and brand marketing experts, establishing the processes, standards and vision needed to scale a high-impact brand.
- Partner with eCommerce, Digital Marketing, Product, Customer Experience, and Sales teams to ensure brand strategy fuels growth and strengthens customer trust.
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Lead and mentor a support team (e.g., Brand Manager), providing guidance, feedback, and development opportunities.
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Build and nurture strong relationships with internal stakeholders, agencies, media, and external partners to amplify brand reach and influence.
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Manage budgets, agency relationships, and vendor contracts to deliver high-quality work efficiently.
Qualifications
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Deep experience in brand strategy, creative execution, and storytelling, with a history of growing impact and responsibility over time.
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Proven track record of leading high-profile brand initiatives and campaigns that deliver measurable business impact.
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Experience managing agencies, budgets, and cross-functional teams.
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Strong leadership skills, with experience mentoring direct reports.
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Excellent communication and collaboration skills, with the ability to inspire teams and stakeholders.
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Data-driven and results-oriented, comfortable using KPIs and analytics to measure and optimize brand impact.
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Bachelor’s degree in Marketing, Communications, or related field; MBA a plus.
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Experience in women’s lifestyle, fashion, or intimate apparel brands.
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Hands-on experience with photography, copywriting, and visual storytelling.
Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!
Key Performance Indicators (KPIs)
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Brand awareness, reach, and sentiment.
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Campaign engagement, performance, and ROI.
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Consistency of brand messaging and creative standards across all channels.
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Team development, leadership effectiveness, and cross-functional collaboration.
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Successful delivery of rebrand initiatives, product launches, and high-impact campaigns.
Why Join Us?
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First-in-role opportunity to lead and shape the brand across all creative touchpoints.
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High visibility and impact: your work defines the voice, look, and feel of the brand in the market.
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Lead a growing marketing function with opportunities to scale your team.
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Collaborate with passionate, high-performing teams across eCommerce, Digital Marketing, and Product.
Final Thoughts
We believe that diversity fuels innovation and we enthusiastically celebrate multiple approaches and points of view. In that spirit of inclusivity, we do not discriminate on any basis and we encourage all qualified candidates to apply. While we welcome all applications, we will only respond directly to those short-listed for a role. Thank you for your understanding and best of luck in your career journey.
The interview process:
Virtual screen with Talent Advisor from Get it DoneVirtual interview with Alexa, Founder & CEO & Missy, VP eCommerce & Digital MarketingTake home assignment Final in-person interview with Alexa & JonaReference checksOffer
