Regional Sales Manager – Western Canada
Type: Remote/Hybrid, Full-Time
Our client is a rapidly growing leader in soil health and agricultural inputs, focused on delivering innovative, science-backed solutions that improve crop performance and long-term soil productivity.
With a strong presence in the biologicals space, they are expanding across Western Canada and offer a unique opportunity to lead a high-impact sales team in a fast-evolving segment of agriculture.
Sales Leadership & Team Management:
- Lead, coach, and develop a regional team of Territory Sales Managers and independent representatives across Western Canada.
- Establish clear performance goals, KPIs, and accountability standards while fostering a high-performance, customer-focused sales culture.
Regional Business Development:
- Develop and execute regional strategies to grow market share across biologicals, and soil amendment solutions.
- Identify new opportunities across key crop segments and expand relationships with retailers, distributors, agronomists, and growers.
Channel & Customer Management:
- Strengthen partnerships with major retail chains, independent dealers, and distribution networks.
- Support the team in closing strategic accounts while maintaining high levels of customer satisfaction and retention.
Technical Market Support:
- Collaborate with agronomy and product teams to position solutions effectively and translate technical value into commercial outcomes.
- Support field trials, demonstrations, and ROI-driven selling initiatives to drive product adoption.
Strategic Planning & Reporting:
- Develop regional business plans, forecasts, and sales reports to track performance and identify growth opportunities.
- Provide insights on market trends, competitive activity, and pricing strategies to support overall business objectives.
To succeed in this role, candidates should demonstrate:
Education & Experience:
- 7+ years of agricultural sales experience within crop inputs, soil health, biologicals, or related sectors.
- 3+ years of leadership experience managing sales teams or regional territories.
- Strong understanding of Western Canadian cropping systems, including cereals, canola, pulses, corn, and specialty crops.
- Post-secondary education in Agriculture, Agribusiness, Crop Science, or a related field is preferred.
Technical Skills:
- Experience working within retail and distribution channels across Western Canada.
- Proficiency in CRM systems, forecasting tools, and Microsoft Office.
Key Competencies:
- Proven ability to lead teams and drive regional revenue growth.
- Strong communication, coaching, and negotiation skills.
- Strategic mindset with the ability to balance leadership and hands-on sales execution.
- Ability to build relationships across multiple stakeholder groups, from growers to executive-level partners.
- Self-driven, accountable, and comfortable operating in a dynamic, growth-focused environment.
Quote Job Reference #84923. Submit your resume directly to Kevin Pedersen via email at [email protected]. No cover letter, please.
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