Read this part first
We're hiring someone we expect to get better at this than we are.
That's the real filter, so we'll lead with it. Most media buyer postings describe a seat-filler — someone to log into Google Ads, nudge a few bids, screenshot a dashboard, and call it a day. That's not this job. We want someone who treats a $1,500/month budget with the same obsession as a $50,000 one, who gets a little irritated when a campaign is merely "fine," and who reaches for AI the way a good carpenter reaches for a power tool — because it clears the busywork and frees them up for the thinking that actually moves the numbers.
If that's you, keep reading. If you're looking for a quiet maintenance gig, this isn't it — and that's completely fair.
Who we are
25 people. 20+ years. 200+ clients across pool & spa, home building, healthcare, and professional services. Paid media is one of the core things we sell, which means your work shows up directly in whether a client's phone rings. There aren't three layers of insulation between your campaigns and someone's actual business — what you build is what they live with.
What you'll actually do
- Build, launch, optimize, and scale campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta (Facebook/Instagram) — plus Microsoft, LinkedIn, and whatever channel earns its place next.
- Own the full loop: research → structure → launch → optimize → report → iterate. You're in the platforms daily, hands on the controls.
- Set up and troubleshoot tracking like it's part of the job, because it is — GTM, conversion pixels, GA4, offline conversion imports. Bad data isn't someone else's problem.
- Connect spend to outcomes. Clicks and CTR are inputs; leads, calls, and revenue are the point. You report on the second kind.
- Write and present clear, honest performance updates — what worked, what didn't, what's next — to account managers and, increasingly, to clients.
- Partner with our design and dev teams on the other half of the equation: landing pages, lead magnets, and creative CTAs (quizzes, calculators, surveys) that turn a click into a contact.
- Bring us a better way. If your first reaction to our process is "why do you do it like that?" — good. Say it.
What makes you a fit
- 3+ years hands-on in PPC, ideally agency-side, juggling multiple accounts with different goals and budgets.
- Strong in Google Ads and Meta — not just "I've used them," but you can defend your account structure and explain your optimization choices.
- A real grip on conversion tracking — GTM, GA4, pixels, attribution. You know why a number is wrong before the client asks.
- You can write and talk like a human. You translate data into a story people without a marketing degree can act on.
- You sweat the small accounts too. A modest local budget gets your full brain, not your leftovers. The way someone treats the $1,500 client tells us everything.
- You see AI as leverage, not a layoff notice. More on that below — it matters enough to us that it gets its own section.
How we feel about AI (read before applying)
We use AI a lot, and we want you to use it more than we do.
Reporting, ad copy variations, audience research, anomaly detection, QA, first-draft analysis — if a tool can compress an hour into five minutes, we want that hour back and spent on strategy. The buyers who thrive are the ones who use AI to raise the ceiling on their work, not lower the floor on their effort. Come in curious about what you can automate, and bring tools and workflows we haven't tried yet. Teaching us something is a feature, not a threat.
Bonus points
- LinkedIn Ads, Microsoft Ads, TikTok, or programmatic experience
- Google Ads and/or Meta certifications
- Go High Level automations and paid source tracking
- Call tracking platforms (CallRail, WhatConverts, GHL)
- CRM integrations and lead-quality optimization
- Experience in lead-gen industries — home services, healthcare, B2B
None of these are dealbreakers. A sharp, curious buyer beats a credentialed one every time.
The details
- Location: Burlington, ON — in-office, Monday to Friday. We work in the same room on purpose.
- Salary: 65k+ based on experience.
- Benefits: Extended health, dental, RRSP match.
- Team: You'll work alongside other media buyers and collaborate closely with SEO, design, dev, and account management. Real teammates, not silos.
Pay: $60,000.00-$78,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Flexible schedule
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Wellness program
Work Location: In person
