Full-Time Remote (Canada) · Startup Fast-Paced Environment Experience Required
About Us
CleverOrca and StudentRDH are two growing EdTech brands helping students pass licensing exams in dental hygiene, vet tech, practical nursing, sonography, and other allied health fields.
Our mission is to help students feel confident and pass their licensing exams using brain-based learning and smart technology.
We are a small, dynamic team that moves quickly, and we’re looking for someone who thrives in that kind of environment. This means our marketing needs evolve quickly and require someone who loves creating strategy, implementing it, and driving sales.
*We are NOT a corporate environment.*
The Role
We’re looking for someone who has worked in small companies or startups, knows how to create traction with limited resources, and is comfortable being the only marketer driving both strategy and execution.
This role is ideal for someone who owns marketing and sales end-to-end—from strategy to execution—and is willing to roll up their sleeves to get things done.
If you thrive on creativity, adaptability, and self-direction, you’ll love it here.
If you prefer rigid hierarchies and fixed processes, this won’t be the right fit.
What You’ll Own
This list is not exhaustive.
Growth Strategy & Execution
- Expand brand authority across all product lines
- Increase conversions and grow market share in the U.S. and Canada
- Build go-to-market strategies for new brands
- Develop awareness → conversion → retention workflows
- Use strategies that have proven to work in StudentRDH and expand or adapt them for other brands
Campaigns & Launches
- Plan and run multi-channel campaigns
- Create and manage landing pages, lead magnets, newsletters, and email sequences
- Support conference, partnership, and event marketing
- Work with a team of three VAs, and two Partnerships Managers
Marketing Automation & Systems
- Identify opportunities to automate and scale intelligently
- Build and optimize workflows using AI and low-code tools (Zapier, Make, ManyChat, etc.)
- Develop and manage email marketing automations
- Ensure all processes are documented (SOPs)
Social Media Content
- Develop a clear social media strategy aligned with business goals
- Use social strategically to support both awareness and conversion
- Create social media content as needed
- TikTok and Instagram are critical, as our target audience is highly active on these platforms
- Manage influencers and referral partners
Website Optimization
- Optimize the website for conversion
- Strong understanding of conversion-focused design and ability to implement it
- Continuously test and improve landing pages.
Growth Experiments
- Test new channels, offers, and messaging
- Run small, fast experiments to validate new ideas
- Use data to determine what to scale and what to cut
Project Management & Execution
- Create project briefs and translate strategy into structured execution plans
- Break down initiatives into tasks, assign work, and manage timelines across the team
- Monitor progress, track performance, and continuously improve workflows and efficiency.
Content & Asset Creation
- Comfortable using Canva to design and execute assets quickly
- Use AI tools to support asset creation, or proactively find and learn new tools independently
- Self-driven in learning and improving design and content creation skills
Who You Are
Experience
✔ 5–8+ years in digital marketing with a focus on sales.
✔ Experience in startups (<20 employees)
✔ Experience as the only marketer or part of a very small team
✔ Strong hands-on execution (content, funnels, email, design, analytics)
✔ Experience in e-commerce / EdTech / D2C / SaaS / online learning / LMS / consumer digital brands
✔ Creative problem-solver with a proactive, “make-it-happen” attitude
Skills
✔ Strong with digital sales funnels, campaigns, and customer journeys
✔ Deep understanding of how to reach and convert Gen Z audiences
✔ Ability to switch quickly between strategy and execution
✔ You are both a thinker and a doer.
✔ Able to prioritize, simplify, and move quickly
✔ Comfortable iterating in a startup environment with minimal structure
Values
We believe in putting the right people in the right seats—people who want to grow, contribute meaningfully, and bring creative energy to a team that genuinely cares about student success.
Our Core Values:
We grow the business -We take extreme ownership - We are humble and respectful - We have a can-do attitude - We are adaptable and fast
Travel Requirement
Must be able to travel 3–5 times per year to conferences and events in the U.S. and Canada.
If you are not comfortable traveling to the U.S., please do not apply.
❌ This Role Is NOT for You If…
- You prefer corporate structure or large teams
- You get overwhelmed by ambiguity
- You only want to “manage” marketing and not execute
- You require designers, copywriters, or analysts to do the work
- You dislike content creation
- You are not comfortable traveling to the U.S.
Why Join Us
- Your work directly impacts thousands of students
- Real autonomy: you will own marketing, not just follow tasks
- Close collaboration with leadership in a fast-moving environment
- Remote flexibility
- Opportunities to travel to U.S. and Canadian conferences
- Performance-based bonuses tied to revenue (up to CAD$15,000)
Work Arrangement & Tools
- Remote role
- Required overlap for team meetings: 9:00 AM–2:00 PM ET / 8:00 AM–1:00 PM PT
- Tools: LearnWorlds, Kit, Asana, Slack, Zapier, GA, and more
- 3-month probationary period
Perks
- Work from home (Canada based)
- CAD$2000 Health Spending Account
- Company laptop available upon request after probation (subject to approval)
- Access to our professional development fund
- Team off-site events twice a year
*How to Apply*
Please send an email to [email protected] with the subject line: “Your Name – Sales & Marketing Manager”
Include your resume, cover letter and answers to the questions below:
- Describe a sales funnel you created, the logic behind it, and how you assessed what worked and what didn’t.
- Share one landing page, social media content piece, or graphic asset you built end-to-end. Include links and context.
- Have you worked in startups or small companies (fewer than 10 people)? If yes, describe your role and team size.
Applications missing these steps will not be considered.
Pay: $80,000.00-$90,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
- Work from home
Work Location: Remote
