LOCATION: Must be based in Collingwood with travel to locations across Ontario (GTA, London, Collingwood, Barrie North)
REPORTS TO: Marketing Manager / VP of Brand, Creative & Marketing
EMPLOYMENT TYPE: Contract (June-September 2026), Part-Time (3 days/week, including weekends)
ABOUT SIDE LAUNCH
Born on the shores of Georgian Bay, Side Launch Brewing Company was built on craft, curiosity, and the belief that hard work deserves to be rewarded with great beer and spirits.
Built to Launch is more than our tagline. It’s our mindset. It means showing up prepared, staying curious, and approaching every opportunity with an entrepreneurial spirit — whether we’re launching a new product, activating a brand in market, or helping a customer discover their new favourite drink.
THE ROLE
We’re looking for a Brand Ambassador (Sampling & Activations) to be the face of Side Launch in the market. This role is perfect for someone who loves engaging with people, thrives in live environments, and understands that great brands are built one conversation at a time.
You’ll represent our portfolio across LCBO samplings, on-premise tastings, festivals, and brand activations — helping consumers connect with our products, our story, and our Built to Launch spirit.
This is a part-time, contract role, ideal for those seeking flexible hours while being part of a fast-moving, growing Ontario beverage company.
WHAT YOU’LL DO
- Execute consumer samplings and brand activations at LCBO stores, bars, events, and pop-ups
- Confidently tell the Side Launch story — from our roots in Collingwood to our Built to Launch brand platform
- Educate consumers on our beer and spirits portfolio, helping them find the right product for their lifestyle
- Drive trial and conversion by getting liquid to lips and inspiring purchase
- Deliver an engaging, welcoming, and professional brand experience every shift
- Gather feedback from consumers and share insights with our internal team
- Maintain a clean, organized, and on-brand sampling station
- Build positive relationships with LCBO staff, on-premise partners, and event teams
WHO YOU ARE
- Outgoing, approachable, and comfortable starting conversations with strangers
- Passionate about craft beer, spirits, and Ontario-made products
- A strong communicator who can balance product knowledge with personality
- Reliable, organized, and comfortable working independently
- Energetic and adaptable — able to represent the brand in a variety of environments
- Someone who naturally embodies the Built to Launch mindset: proactive, prepared, and eager to make things happen
REQUIREMENTS
- Valid Smart Serve certification (or willingness to obtain; reimbursement available if required)
- Access to reliable transportation
- Availability to work flexible hours, including evenings and weekends
- Ability to stand for extended periods and lift light equipment
- Previous brand ambassador, sampling, hospitality, or customer-facing experience is an asset
- Genuine enthusiasm for Side Launch products and brand
WHY SIDE LAUNCH?
- At Side Launch, we believe great brands are built by people who care — about craft, about community, and about doing things the right way.
- Our team is made up of people who:
- Take ownership and lead by example
- Respect the craft and the consumer
- Embrace change, growth, and new challenges
- Show up ready to launch — every shift, every activation
- If you’re looking for flexible work, love talking to people, and want to represent a brand that’s proudly Ontario-made and Built to Launch, we’d love to hear from you.
HIRING PROCESS & ACCESSIBILITY INFORMATION
Please note that we may use AI-assisted tools as part of our recruitment and hiring processes to help review applications and assess qualifications. This posting reflects a current vacancy and we are actively accepting applications.
We thank all candidates for their interest; however, only those selected for an interview will be contacted.
The strength of Side Launch Brewing comes from our diverse team members. We are an equal-opportunity employer and encourage everyone with relevant qualifications to apply. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, accommodation will be provided to candidates with disabilities during the recruitment and selection process. If you are invited to participate in the process and require accommodation, please let us know in advance.
Job Types: Part-time, Fixed term contract
Pay: $25.00 per hour
Benefits:
- Casual dress
- Company events
- Store discount
Application question(s):
- What interests you about this opportunity and representing Side Launch as a Brand Ambassador?
- Are you currently based in the Collingwood area and do you have reliable transportation to travel to other areas in Ontario?
Work Location: In person
