Purpose
The Senior Digital Product Manager, Digital Experience reports to the Director, Digital Product Management.
Our company is a leader in providing compelling and unique rail journeys, is looking to innovate within the rail tourism industry by delivering cutting-edge solutions that transform our guest and partner experience. We’re seeking a highly innovative and collaborative Senior IT Product Manager to join our team. The ideal candidate is passionate about solving meaningful customer problems and driving measurable business impact.
The Senior IT Product Manager, Digital Experience owns the end-to-end digital experiences, translating customer needs and business goals through continuous customer discovery, experimentation, and data-driven decision-making, balancing user needs, technical foundations, and business outcomes.
Key Areas of Accountability
- Strategic Leadership: Accountable for creating the product vision and strategy aligned with company goals and market opportunities. Collaborate with senior leaders to set quarterly objectives and problems to solve, guiding the product team to achieve them
- Guest Focus: Engage regularly with guests, championing their voice and ensuring their needs and feedback are central to product development decisions
- Digital Platform Performance: Accountable for conversion rate, AOV, purchase completion.
- Cross-Functional Collaboration: Collaborates cross-functionally to translate business requirements into prioritized, value-driven roadmap deliverables. Work with technical architect and engineering team to ensure technical feasibility and optimal solution design
- Market & Data Analysis: Conduct thorough internal and external research to identify trends, opportunities, and threats, using data to inform and drive product strategy
- Product Strategy: Define and own the multi-year strategy for digital platforms aligned to company growth goals. Lead the product lifecycle from ideation to value realization by ensuring the delivery of timely insights, prototypes, tests, and solutions.
- Risk and Compliance: Ensure products comply with relevant standards, security protocols and regulatory requirements
- Performance Metrics: Establish and monitor objectives and key results (OKRs) to measure product success and inform future strategies, consistently communicating results back to senior leaders and cross-functional partners
- Innovation: Drive a culture of innovation, encouraging creative solutions and continuous improvement across product teams
Qualifications
Education/ Certification/ Licenses
- Bachelor's degree in Business, Engineering, or related field; advanced degree preferred.
Experience
- 8 years in IT product management with significant ownership of ecommerce products. (e.g. Web, mobile, checkout, payments, merchandising, personalization, platforms)
- 3+ years of experience in CRO delivering measurable commercial outcomes
- 2+ years experience optimizing Booking and Check Out flows.
- Experience working in high-stakes customer journeys where performance, reliability and usability directly impact revenue.
- Demonstrated success partnering closely with Engineering, UX, Marketing, and Analytics to deliver end to end commerce experiences.
- Proficient in the product operating model, agile methodologies, and product development lifecycle
- Fluency in agile delivery methods and tools (e.g., JIRA, Confluence, etc.), and frameworks for technical products (initiatives, features, epics, user stories).
Skills
- Strong analytical, strategic thinking, and problem-solving skills
- Ability to clearly define problems, assumptions, and hypotheses, and validate solutions through experiments, A/B testing, and data analysis
- Experience translating business goals into outcome-based roadmaps and prioritization frameworks
- Excellent communication and interpersonal abilities
- Proven ability to collaborate effectively with cross-functional teams and drive results
- Capacity to drive insights from quantitative and qualitative analysis.
- Comfort working in ambiguity and making informed trade-offs using evidence and judgment
- Deep understanding of core Ecommerce concepts and systems, including:
- Conversion funnels, checkout flows, and payment methods
- Pricing, promotions, merchandising, and inventory considerations
- CMS, PIM, OMS, and third-party integrations
- Strong technical fluency, with the ability to collaborate effectively with engineers on:
- APIs, integrations, and platform scalability
- Performance, reliability, and SEO fundamentals
- Experience working with analytics and experimentation tools (e.g., GA, Adobe, Amplitude, Optimizely, SQL, or similar)
- Ability to lead without authority and influence senior stakeholders through clear communication and data-driven storytelling
- Strong facilitation skills, bringing alignment across diverse perspectives and priorities
- Track record of mentoring junior IT product managers or raising product maturity within a team
Work Environment
- Must be legally entitled to work in Canada
- Corporate Office – Vancouver based; hybrid role with a minimum 3 days / week in the office
Compensation
- The base salary offered for this role is $140,000 to $155,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.
- Eligible for Armstrong Collective’s discretionary bonus program.
Eligible Benefits
Armstrong Collective supports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:
- Medical, Dental, Vision, Life Insurance
- Short term disability, long term disability benefits
- Travel emergency assistance
- Vacation time and sick time
- Up to 5% RRSP and/or TSFA match
- Two complimentary annual train tickets after first year of employment
Armstrong Collective, Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.
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