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Position Summary:
Reporting to the Associate Director of Digital Marketing and Lead Generation at the Desautels Faculty of Management, the Data and Insights Analyst works with key partners and systems to define, track and optimize for marketing and recruitment efforts. With a strong foundation in performance marketing, consumer/product metrics, and statistics/data management, the position evaluates project opportunities and communicates findings effectively in a cross-functional setting. The incumbent will serve as a liaison between the marketing, recruitment management, IT and special projects primarily for the master’s suite of programs. They will work to gain consensus, as well as seek and inform innovations to develop business understanding and insight across the Faculty. Core outputs are dashboards within Salesforce CRM, Power BI as well as advertising channels and digital marketing platforms, blending offline/online sources with the aim of producing analysis briefings for maximizing impact and return on investment.
Primary Responsibilities:
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Liaise with partners to determine needs assessment and priorities.
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Establish tracking and reporting standards for marketing campaigns to effectively measure performance that will guide future optimizations and decision making.
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Regularly audit and monitor marketing and CRM operations for data quality issues and improvements
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Perform user analysis to identify high value cohorts/segments
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Develop dashboards and reports for marketing, recruitment, and management to easily understand performance of ongoing campaigns and recruitment processes
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Manage the reporting of information quality key performance indicators
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Communicate complex material in an easy to digest manner
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Monitor data quality, connectors, and flows to identify opportunities, ensuring correct structures for all data needed to make marketing and recruitment decisions
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Collaborate with key stakeholders to identify data collection and reporting needs within Salesforce and Account Engagement
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Provide data-driven actionable insights to our internal teams to improve campaign performance and/or suggest new campaign opportunities
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Identify the effect of different media channels and provide budget allocation recommendations, backed by calculations of significance and other standard statistical models
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Produce and execute data roadmap for marketing and recruitment operations, with emphasis on standard marketing calculations and ROI
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Develop guidelines and processes for data collection and reporting in consultation with internal teams to ensure data compliance
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Use and build data models for both analysis and projection capabilities
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Propose technical enhancements for optimizing Salesforce functionality and facilitate user adoption
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Support the Project Manager, Rankings in collecting and reporting data for the Faculty’s participation in Masters rankings, while ensuring best practices for gathering and analyzing key program statistics such as employment, internships, student profiles, diversity, and program metrics.
Other Qualifying Skills and/or Abilities
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3-5 years of experience in Marketing Analysis/Performance or related field with emphasis on data management and analysis
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Experience using social and search a ecosystems (Meta, LinkedIn, Google, Adobe, etc.)
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Statistics and other data management experience, working with structured and unstructured datasets
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Proven experience designing and generating statistical reports/dashboards and analyzing results
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Experience with Salesforce, Account Engagement, Analytics Studio, and marketing operations within a CRM environment
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Significant experience with Google Data Studio, Google Analytics, Power BI, Microsoft Office Suite (Excel)
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Excellent research abilities, troubleshooting and analytical skills
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Capable of critical reflection and detail oriented
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Deep sector knowledge, including familiarity with world university rankings
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Excellent consultative and collaborative skills, and tact and diplomacy with stakeholders at all levels
#LI-Hybrid
As one of Montreal's Top Employers, here is what we offer:
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Competitive benefits package (Health, Dental, Life Insurance) (if eligible)
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Defined contribution pension plan (with employer contribution up to 10%) (if eligible)
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Group Registered Retirement Savings Plan (RRSP) and Tax Free Savings Account (TFSA)
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Competitive vacation policy
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Two (2) personal days
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Two (2) floating holidays
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Nine (9) "Summer Fridays" - paid days off between the St-Jean Baptiste holiday and Labour Day
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Paid time off over the December holiday period
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Tuition waiver for regular employees and their dependents
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Up to two (2) days of remote work per week where the position permits
Before applying, please note that to work at McGill University, you must be both authorized to work in Canada and willing to work in the province of Quebec at the campus where the position is based / located.
Knowledge of English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level #4 (qualifier) on a scale of 0-4.
For a definition of our language proficiency levels, please click here.
Minimum Education and Experience:
Bachelor's Degree 3 Years Related Experience /
(MPEX Grade 04) $66,190.00 - $82,740.00 - $99,290.00
Job Profile:
MPEX-IST2G - IT Customer Support - Professional 2
33.75 (Full time)
Associate Director, Digital Marketing & Lead Generation
Position End Date (If applicable):
2026-06-30
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, [email protected].
