Full-Time
In-Office, Hybrid (Guelph, ON)
$50,000 – $65,000
Content is easier to create than ever before. Great content is not.
Anyone can generate words.
Very few people can create content that earns trust, generates qualified leads, influences decisions, and helps a business grow.
The difference isn’t writing ability. It’s judgment.
Knowing what matters.
Knowing what to challenge.
Knowing what to improve.
Knowing how to turn business goals into marketing that produces real outcomes.
That’s what we’re looking for.
Why We Exist
Empowering Leaders to Strengthen Communities.
Intrigue partners with landscape business owners across North America, the entrepreneurs who form the backbone of our communities and economies, to help them attract better opportunities, build stronger teams, and create lasting impact.
Our work goes beyond marketing. We help business owners clarify their direction, improve how they operate, and build companies they’re proud of.
We’re building the gold-standard in marketing for landscape businesses.
That mission is challenging, meaningful, and requires exceptional people.
The Reality
This isn’t the right opportunity for everyone.
You’ll be trusted with meaningful responsibility. You’ll work directly with business owners.
You’ll often encounter situations where there isn’t a perfect playbook. You’ll be expected to think critically, communicate clearly, and take ownership without waiting for instructions.
You won’t be micromanaged. You’ll be trusted to lead.
If you need constant direction, prefer rigid structure, or want someone else to be responsible for outcomes, you probably won’t enjoy working here.
If you enjoy learning, solving problems, improving systems, and helping people succeed, you’ll likely thrive.
The Opportunity
As a Content Marketing Strategist, you’ll help landscape business owners generate more qualified leads through strategic content marketing and organic growth initiatives.
You’ll work directly with clients to understand their goals, develop content strategies, improve content quality, and ensure our work supports measurable business outcomes.
This is not primarily a writing role.
You’ll spend more time leading conversations, improving content, solving problems, and driving projects forward than creating content from scratch.
Success is measured by the trust you build, the quality of your judgment, and the results you help create.
What You’ll Own
Client Leadership & Experience
You will often serve as the primary point of contact for content-related initiatives and play an important role in shaping the client experience. A big part of your role is helping clients contribute the knowledge, insights, and feedback needed to create effective content that attracts qualified organic traffic and supports business growth. The quality of our work depends on the quality of the conversations we have with clients.
You will:
Lead onboarding, planning, lead generation, Own The Search, and website review sessions
Gather the insights required to execute effective content marketing strategies
Help clients understand content priorities, recommendations, and next steps
Facilitate productive conversations that create clarity and alignment
Manage expectations around timelines, deliverables, and priorities
Build trust through preparation, responsiveness, and follow-through
Serve as a reliable point of contact for content-related initiatives
This role is client-facing. Success requires strong communication, preparation, organization, attention to detail, and the ability to consistently follow through on commitments.
Content Quality & Editorial Leadership
You’ll serve as the final quality gate before content is published or delivered to clients. You’ll review, improve, and refine content across websites, blogs, emails, landing pages, and supporting marketing assets.
This includes:
Transforming AI-generated drafts into client-ready content
Identifying inaccuracies, weak claims, and generic messaging
Improving clarity, structure, readability, and persuasiveness
Ensuring content aligns with client goals and business objectives
Maintaining brand voice consistency across channels
Applying appropriate editorial standards based on audience and format
Protecting the quality and reputation of our work
Your success will be measured by the quality of the content that leaves your desk.
Content Strategy & Organic Growth
You’ll help clients attract qualified organic traffic and generate leads through strategic content marketing.
You will:
Develop content plans aligned with business goals
Identify opportunities to increase lead generation through organic marketing
Translate SEO recommendations into actionable content initiatives
Plan website, blog, email, and supporting content campaigns
Prioritize content based on client goals, search demand, and seasonal opportunities
Help clients focus on the content opportunities most likely to create business results
You won’t simply create content. You’ll help determine what content is worth creating in the first place.
AI-Assisted Content Production
AI is an important part of how we work.
You’ll use AI to improve the quality, consistency, and efficiency of our content production process.
You will:
Build and refine prompts
Evaluate AI outputs critically
Improve content through prompt iteration
Identify weak content before publication
Contribute to workflow and prompt improvements
Strong judgment matters more than prompt-writing ability.
Team Collaboration
You’ll work closely with teammates across SEO, design, development, advertising, account management, and project management.
You will:
Coordinate content implementation and publishing
Support website development and content deployment
Help maintain momentum across sprints
Communicate proactively with teammates and clients
Contribute ideas that improve quality, efficiency, and client outcomes
Great work happens when talented people collaborate effectively.
What Success Looks Like
First 90 Days
Learn our clients, systems, and standards
Begin managing content workflows independently
Lead client content sessions confidently
Take ownership of content quality from draft through publication
Build trust with clients and teammates through strong follow-through
Within Your First Year
Become a trusted resource for clients
Consistently deliver high-quality content with minimal revisions
Help clients generate more qualified organic traffic and leads
Improve the efficiency and quality of our content systems
Take ownership of outcomes and contribute to the growth of the team
Qualifications
Required
3+ years of experience in content marketing, content strategy, communications, journalism, or a client-facing marketing role
Experience editing and improving content created by others
Strong written and verbal communication skills
Experience managing multiple projects and priorities simultaneously
Experience using AI tools such as ChatGPT, Claude, Gemini, or similar platforms
Confidence leading client conversations and presenting recommendations
Nice to Have
Agency experience
SEO, AEO, GEO experience
Lead generation experience
WordPress experience
Experience with SEMrush, Mailchimp, Canva, GoHighLevel, or similar platforms
Experience improving workflows, systems, or operational processes
Recruitment Process
We’re intentionally selective because we care deeply about the people we bring onto our team. If you’re excited by the challenge of being part of the Intrigue team, we’d love to hear from you.
To help us identify candidates who are genuinely interested in the role, we may ask applicants to complete short written responses and other role-related assessments as part of the recruitment process.
Intrigue may use technology, including artificial intelligence (AI), to support certain aspects of recruitment, such as reviewing applications, organizing candidate information, and assisting with candidate screening. AI is used as a decision-support tool only. All hiring decisions are made by members of the Intrigue team.
This posting is for a new position within the company.
Accessibility & Inclusion
Intrigue Media Solutions Inc. is an equal opportunity employer committed to fostering an inclusive, accessible, and equitable workplace where all applicants and team members are treated with dignity and respect. We are committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA), the Ontario Human Rights Code, the Employment Standards Act (ESA), and all other applicable employment legislation. Accommodations are available upon request throughout the recruitment, selection, and employment process. If you require accommodation at any stage, please contact [email protected] or call 1-877-240-0305. We will work with you to meet your needs in a timely and respectful manner.
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